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Pallavi Rajain

Bio: Pallavi Rajain is an academic researcher from Deenbandhu Chhotu Ram University of Science and Technology. The author has contributed to research in topics: Workplace spirituality & Service (business). The author has an hindex of 3, co-authored 11 publications receiving 32 citations.

Papers
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Journal ArticleDOI
29 Mar 2020
TL;DR: It is difficult to define the term "workplace spirituality" precisely as it means different things to different people as mentioned in this paper. The confusion arises due to the use of the word spirituality and religion syn...
Abstract: It is difficult to define the term “workplace spirituality” precisely as it means different things to different people. The confusion arises due to the use of the word spirituality and religion syn...

20 citations

Journal ArticleDOI
TL;DR: In this article, the authors evaluated customer responses towards the introduction of touch-enabling technology which can, to some extent, compensate for the lack of touch in online shopping environments.
Abstract: Online shopping has become a commonplace thing nowadays as people can buy products from the comfort of their home. But such environments do not offer a complete sensory interaction as consumers are unable to touch products which is quite important for certain categories of products such as apparels. Therefore, in order to find whether every individual seeks touch equally, the purpose of this paper is to deal with the differences in an individual’s preferences for touch. The study also evaluates customer responses towards the introduction of touch-enabling technology which can, to some extent, compensate for the lack of touch. Lastly, the study includes customers’ views regarding showrooming and webrooming.,A total of 203 responses were received through online and offline questionnaires. The data were analysed using ANOVA, correlation and regression analysis through SPSS version 23.,The results revealed that gender influenced the Need for Touch (NFT) with women having higher NFT. The people who were high in NFT preferred to buy in-store, whereas their low NFT counterparts were comfortable with both online and in-store options. Lastly, it was found that there was a significant impact of NFT on online buying behaviour. The new technology when used by online retailers would break the barriers that exist between real touch and virtual touch.,Although previous authors have given several options like mental representations, verbal details and brand image as alternatives to touch but the use of touch-enabling technology can revolutionise the way online products are perceived. The study adds value by relating NFT with online preferences, showrooming and webrooming.

18 citations

Journal ArticleDOI
TL;DR: Stone et al. as mentioned in this paper conducted a study to understand the role color plays in influencing consumer behavior and found that the ability of colours to attract attention has been used for a long time by marketers.
Abstract: The ability of colours to attract attention has been used for a long time by marketers to gain customer’s attention. It has been found in several studies that if there is a mismatch in representation of colour associations the colour becomes an eyesore. Therefore, the present study was conducted to understand the role colour plays in influencing consumer behaviour. For this an online survey form was circulated among respondents to study their colour preferences. It was found that yellow colour was preferred the least and blue the most. There were significant differences in choices made by the two genders. The results indicated that colour influenced customer’s decision and brand recall while making purchases. It was also found that there was significant difference among respondents regarding purchase of warm and cool colours as well as warm and neutral colours. Keywords : Colour, Meaning, Associations, Sensory Marketing, Consumer Behaviour * Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, 50th K.M. Stone, N.H. 1, Murthal, Haryana 131039, India https://doi.org/10.21632/irjbs.12.3.209-222

12 citations

DOI
30 Nov 2022

11 citations

Journal ArticleDOI
07 Jul 2016
TL;DR: In this article, the authors provide an overview based on the state-of-the-art scientific research conducted by various researchers in the field of sensory marketing, which is marketing through the five senses of taste, touch, sight, sound, and smell.
Abstract: The central theme of the book is sensory marketing, which has been on the rise in the past few years. Very few books have been published in this field, among which the works of Aradhana Krishna (2010), Bertil Hulten et al. (2009), and Martin Lindstrom (2005) are notable. This book adds to the already existing pool of knowledge by providing an overview based on the state-ofthe-art scientific research conducted by various researchers in the field of sensory marketing. Sensory marketing is marketing through the five senses of taste, touch, sight, sound, and smell, which are the basis of forming perception and influencing consumer behaviour. These senses can be used to appeal the consumers and create an emotional bond with various products and services.

3 citations


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08 Jul 2020
TL;DR: The Routledge Companion to Media and Tourism as mentioned in this paper provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism, focusing on the ways in which different forms of media content and consumption converge and the consequential effects on tourism and tourists.
Abstract: The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism.This companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists.The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture. (Less)

77 citations

Journal ArticleDOI
TL;DR: In this paper, the authors investigated whether verbal and pictorial information presentation affect haptic imagery, which in turn is supposed to influence behavioral responses (purchase intention), through a customer's cognitive evaluation (perceived product quality).

42 citations

Posted Content
TL;DR: In this article, the authors explore the impact of smell on touch and show that smell can impact touch in meaningful ways, which can affect haptic perception and product evaluation depending on whether they match or not.
Abstract: We draw upon literature examining cross-modal sensory interactions and congruence to explore the impact of smell on touch. In line with our predictions, two experiments show that smell can impact touch in meaningful ways. Specifically, we show that multisensory semantic congruence between smell and touch properties of a stimulus enhances haptic perception and product evaluation. We explore this relationship in the context of two properties of touch, namely texture and temperature, and demonstrate that both smell and touch can have semantic associations, which can affect haptic perception and product evaluation depending on whether they match or not. In study 1, we focus on the semantic association of smell and touch (texture) with gender and in study 2 with temperature. Our results extend prior work on smell and touch within consumer behavior, and further contribute to emerging literature on multisensory interactions.

39 citations

Posted Content
TL;DR: In this article, the authors studied the importance of color in determining customers' buying preferences when they have limited time to do shopping and revealed that buying preference of a customer is relatively more dependent on the color scheme than on time constraint.
Abstract: This research aims to test whether product’s packaging color influences customers’ purchasing preferences or not and does time pressure moderates this relationship? It studied the importance of color in determining customers’ buying preferences when they have limited time to do shopping. This study revealed that buying preference of a customer is relatively more dependent on the color scheme than on time constraint. However, time pressure was an important moderating factor which influenced the effect of packaging colors on customers’ purchasing preferences. This study emphasized that companies cannot afford to ignore the significance of time constraints and color scheme of the products on customers’ buying behavior.

39 citations