Pascal Chantelat

Bio: Pascal Chantelat is an academic researcher from Claude Bernard University Lyon 1. The author has contributed to research in topics: Empirical research & Consumption (economics). The author has an hindex of 5, co-authored 8 publications receiving 66 citations.

L’intermédiation du marché de l’occasion Échange marchand, confiance et interactions sociales

Abstract: Cet article traite, a partir de l’etude du fonctionnement d’un systeme de depot-vente d’articles de sport, de l’intermediation des marches de l’occasion et de ses effets sur la construction de la confiance au sein des relations marchandes. Il le fait du point de vue de la sociologie economique, inspiree de l’economie neo-institutionnaliste et de la microsociologie goffmanienne. La premiere insiste sur la construction de la credibilite de l’echange marchand en analysant les dispositifs cognitifs et formels visant a reduire l’opacite du marche et les menaces opportunistes des agents. La seconde s’attache a decrire la facon dont les participants coproduisent la confiance en mobilisant leurs competences civiles et en revelant des indices de leur honnetete. Les deux approches convergent sur le fait que les conditions de possibilite de l’echange marchand relevent de logiques economiques et sociologiques impersonnelles. Cela permet d’identifier les limites de l’analyse en termes de reseaux de relations personnelles.

Les représentations de l'activité des femmes dirigeantes dans les fédérations sportives françaises : effets de contexte et ambivalences

Abstract: L’article a pour objet l’analyse des representations de l’activite des femmes dirigeantes dans les federations sportives francaises. Il s’agit, dans le contexte contemporain de ces organisations marque par la coexistence de deux formes contradictoires de legitimite de leur management (hierarchique versus participatif), de rendre compte de la construction du champ des possibles manageriaux des femmes dirigeantes. En analysant la facon dont les acteurs (5 dirigeantes, 4 collaboratrices et 9 collaborateurs) de deux federations percoivent et qualifient les dispositions feminines, il s’agit de montrer comment les attributs feminins (et masculins) percus sont traduits dans le langage des competences manageriales. L’analyse montre que les frontieres du legitime et de l’illegitime agir managerial au feminin se deplacent de facon ambivalente. En effet, si, d’un cote, on assiste a une ouverture d’espaces de legitimite inedits pour l’exercice feminin des fonctions de direction, de l’autre, on constate une permanence des representations de la division sexuelle de l’exercice du pouvoir qui limitent l’engagement des femmes dirigeantes aux seuls postes fonctionnels ou techniques.

Les pratiques commerciales des petites entreprises du tourisme sportif de nature : entre rationalité marketing et logiques sociales des dirigeants

Abstract: Cet article analyse l’activite commerciale des PE-TPE du tourisme sportif. Il vise a depasser l’explication neoclassique des comportements commerciaux en tenant compte des variables sociologiques inherentes aux dirigeants. L’hypothese defendue ici suppose que les pratiques commerciales sont relatives aux logiques d’action des dirigeants, a leur maniere de concevoir le marche, le client, le sport et la nature, ainsi qu’a leurs projets socioprofessionnels. En effet, la consideration de ces elements permet de comprendre les orientations strategiques des PE-TPE et d’expliquer des comportements commerciaux pouvant parfois paraitre comme irrationnels ou inefficaces. Cette etude est fondee sur une enquete qualitative par entretiens semi-directifs realises aupres de 28 dirigeants de PE-TPE situees dans le massif du Vercors (Alpes francaises). Les resultats mettent en evidence quatre types d’offre de services se distinguant par des pratiques commerciales et des logiques d’action specifiques. Il s’agit de l’offre : a) artisanale passionnee, b) entrepreneuriale, c) sociomanageriale et d) traditionaliste.

Activité physique adaptée et éducation du patient dans les Réseaux Diabète français

Abstract: A thorough questionnaire-based survey of French diabetes networks depicts an accurate description of the services they offer, in particular concerning physical activity. Often considered as less important than medicinal monitoring and dietetics, physical activity is at the core of a new professional dynamic. Practical sessions of adapted physical activity are presently offered in half the networks, as either one-time awareness-raising sessions or a complete series of sessions. Sports medicine educators seem to constitute an emerging professional group within a framework which aims to complement information provided to patients by skills-building through group sessions. Two distinct perspectives emerge as being linked to intervention methods: the first one aims to educate about physical activity, while the second aims to educate through physical activity.

Les logiques socio-économiques des clubs sportifs amateurs : une analyse des budgets.

Abstract: Cet article vise a construire une typologie des formes de depenses des clubs sportifs amateurs et, secondairement, a mettre en relation un ensemble de variables sportives et organisationnelles avec ces formes. Dans une perspective inspiree de la sociologie economique comprehensive, l’interpretation des combinaisons de trois types de depenses (sportif, social, economique) permet de decrire le champ des possibles logiques socio-economiques des clubs. A partir d’une base de donnees portant sur 238 associations sportives, six types de clubs se degagent : le club pretexte a sociabilite, le club traditionnel, le club sportivo-centre, le club professionnalise, le club professionnel-communautaire, le club prestataire de services, chacun renvoyant a une logique socio-economique de fonctionnement. Pour leur part, les analyses statistiques montrent que cette diversite se structure de facon complexe en fonction de la taille des clubs, de leur discipline et de leur niveau de competition. Malgre la tendance a la rationalisation structurelle des organisations sportives, elles confirment la marge de liberte dont disposent les clubs dans leurs manieres de combiner differentes « productions ».

Marketing for management.

Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

La petite entreprise : sortir de l'ignorance

Abstract: Jusqu'ici, les recherches comme l'enseignement ont surtout concerne, soit la gestion des moyennes entreprises, soit les problemes lies a la creation et a l'entrepreneuriat. Or, les questions relatives a la petite et toute petite entreprise exigent d'adopter une demarche autonome, que l'on aborde les questions de leur fonctionnement ou celles touchant a leur insertion dans l'environnement. Cette question est d'autant plus importante que les activites en emergence privilegient la petite taille.

Measuring Second-Hand Shopping Motives, Antecedents and Consequences

Abstract: This article aims at measuring motives toward second-hand shopping, an alternative form of buying that consumers make use of. We first define the concept of second-hand buying and describe the characteristics of the phenomenon that support a motivation-based approach. Then, we develop a measurement scale following the procedure advocated by Churchill (1979) and reexamined by Rossiter (2002). A preliminary qualitative study conducted with 15 buyers of second-hand goods and a two-stage data collection among 708 individuals provide a final, reliable and valid 7-factor scale that can be used separately or combined in two main dimensions — economic and recreational — to predict internal or external outcome variables.

Une mesure des motivations envers l'achat d'occasion, leurs antécédents et leurs conséquences

Abstract: Cet article propose une mesure des motivations envers l'achat d'occasion, forme alternative d'approvisionnement des consommateurs sur le marche. Apres avoir defini le concept, precise les caracteristiques du phenomene et presente l'interet de son approche par les motivations, nous developpons un outil de mesure qui respecte le paradigme de Churchill (1979) re-examine par Rossiter (2002). Au terme d'une etude qualitative menee aupres de 15 acheteurs d'occasion et de deux collectes de donnees aupres de 708 individus, nous presentons une echelle fiable et valide a 7 dimensions utilisables de facon desagregee ou agregee en deux dimensions principales – economiques et recreationnelles – pour predire des comportements internes et externes au champ du construit.

An examination of online swapping and peer-to-peer renting : exploring the providers, takers, and non-users of collaborative consumption.

Abstract: Purpose. With the advent of social media and advances in Peer-to-Peer (P2P) online platforms, the phenomena of Collaborative Consumption (CC) has been developing in the popular press as a socioeconomic revolution that veers away from individual hyper-consumption and embraces the efficiencies of sharing and collaboration. In light of this groundswell, this thesis examines how twosided digital platforms mediate the behaviour of peers in two CC website types: (1) swapping; and (2) renting. Methodology. An exploration of philosophy for a sociological imagination yields the creation of a Model of Theoretical Perspectives inspired by critical realism. Using these philosophical foundations, semi-structured interviews with members of swapping and renting websites are conducted under the lens of an exploratory, grounded theory approach that asks, “What do we have here?” Findings. The nature of the experience for swapping and renting users is explained by dimensionalising the field of Collaborative Consumption using thematic analysis. Six referential questions are applied to Bardhi and Eckhardt’s (2012) dimensions of access-based consumption: what (Type of Transferred Object), how (Consumer Involvement), when (Temporality), where (Spatial Anonymity), with whom (Interpersonal Anonymity), and why (Market Mediation and Political Consumerism). Contributions. The nature of the experiences derived from these activities and how they may differ between user types is discussed. Motivating and deterring factors behind CC activities (swapping and renting) are compared and contrasted between different user types (Providers, Takers, and Non-Users). Findings from this study have implications for the design, implementation, and management of systems that encourage barter-trade and access-based forms of Collaborative Consumption. In particular, five enabling factors have been identified to overcome the deterrents for using these types of websites. Finally, a reflection of contributions and suggestions for future research is also provided.