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Patricia Núñez Gómez

Bio: Patricia Núñez Gómez is an academic researcher from Complutense University of Madrid. The author has contributed to research in topics: Creativity & Literacy. The author has an hindex of 5, co-authored 31 publications receiving 78 citations.

Papers
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Book ChapterDOI
01 Jan 2020
TL;DR: In this article, the authors evaluated the impact of branded content versus conventional advertising on young audiences by using neuromarketing techniques, and the results confirmed a greater impact from the stimuli of the branded content, even though there was no significant difference.
Abstract: Branded content is an advertising format that integrates brand equity with content of interest that engages the audience, and it does so in a natural, emotional, and non-intrusive way. The purpose of this study is to evaluate the impact of branded content versus conventional advertising on young audiences by using neuromarketing techniques. A content analysis of 31 branded content case studies selected by the Branded Content Marketing Association (BCMA) in Spain was carried out, and the electrodermal activity (EDA) of 70 subjects between 18 and 30 years of age was recorded when they were exposed to branded content stimuli in advertisements. The results confirm a greater impact from the stimuli of branded content, even though there was no significant difference.

12 citations

Journal ArticleDOI
TL;DR: In this paper, the authors conocer si la estrategia de implementacion de Facebook en las clases, is aceptada por los estudiantes como una herramienta mas for el proceso de ensenanza-aprendizaje en el ambito universitario.
Abstract: De cara al S.XXI, es necesario innovar dentro de las aulas con recursos utilizados por los nativos digitales. La innovacion debe presentarse como elemento motivador, por lo que implementarla es un gran reto. Las redes sociales han permitido que estudiantes y docentes interactuen de una manera mas natural al usar lenguajes que utilizan para actividades fuera del aula. En esta Investigacion se pretende conocer si la estrategia de implementacion de Facebook en las clases, es aceptada por los estudiantes como una herramienta mas para el proceso de ensenanza-aprendizaje en el ambito universitario.

11 citations

Journal ArticleDOI
TL;DR: In this paper, the authors conducted a survey with 390 students enrolled in the Bachelor of Arts at the Bachillerato de Artes in Spain to learn about the perceptions of the pedagogical usefulness of Immersive Virtual Reality.

9 citations

Journal ArticleDOI
TL;DR: The results show that catalysts containing nickel provide a higher extent of oxidation of the dye whereas the reaction carried out with the iron catalyst is faster and a relationship between metal content of the catalyst and reaction rate has been established.

9 citations


Cited by
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Book
01 Jan 2012
Abstract: Experience and Educationis the best concise statement on education ever published by John Dewey, the man acknowledged to be the pre-eminent educational theorist of the twentieth century. Written more than two decades after Democracy and Education(Dewey's most comprehensive statement of his position in educational philosophy), this book demonstrates how Dewey reformulated his ideas as a result of his intervening experience with the progressive schools and in the light of the criticisms his theories had received. Analysing both "traditional" and "progressive" education, Dr. Dewey here insists that neither the old nor the new education is adequate and that each is miseducative because neither of them applies the principles of a carefully developed philosophy of experience. Many pages of this volume illustrate Dr. Dewey's ideas for a philosophy of experience and its relation to education. He particularly urges that all teachers and educators looking for a new movement in education should think in terms of the deeped and larger issues of education rather than in terms of some divisive "ism" about education, even such an "ism" as "progressivism." His philosophy, here expressed in its most essential, most readable form, predicates an American educational system that respects all sources of experience, on that offers a true learning situation that is both historical and social, both orderly and dynamic.

10,294 citations

Journal ArticleDOI
TL;DR: One day, you will discover a new adventure and knowledge by spending more money as discussed by the authors. But when? Do you think that you need to obtain those all requirements when having much money? Why don't you try to get something simple at first? That's something that will lead you to know more about the world, adventure, some places, history, entertainment and more?
Abstract: One day, you will discover a new adventure and knowledge by spending more money. But when? Do you think that you need to obtain those all requirements when having much money? Why don't you try to get something simple at first? That's something that will lead you to know more about the world, adventure, some places, history, entertainment, and more? It is your own time to continue reading habit. One of the books you can enjoy now is all you need to know about action research here.

724 citations

Journal ArticleDOI
TL;DR: Wet air oxidation (WAO), a liquid phase reaction between organic materials in water and oxygen, is one of the most economical and technologically viable advanced oxidation processes for wastewater treatment, particularly toxic and high organic content wastewater as discussed by the authors.

79 citations