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Patrizia Gazzola

Bio: Patrizia Gazzola is an academic researcher from University of Insubria. The author has contributed to research in topics: Corporate social responsibility & Sustainability. The author has an hindex of 14, co-authored 81 publications receiving 683 citations.


Papers
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Journal ArticleDOI
TL;DR: In this paper, the authors present the results of a survey conducted through an anonymous questionnaire made in collaboration with Insubria University, with particular attention to sustainability issues and the application of circular economy principles.
Abstract: The significant changes which have occurred in the competitive scenario in which fashion companies operate, combined with deep transformation in the lifestyles of final consumers, translate into the need to redefine the business models. Starting from a general overview of the emerging trends today affecting the fashion industry, the paper will devote particular attention to the analysis of the most important phenomena that are influencing this market and the drivers for long-lasting competitiveness: sustainability and attention to the so-called circular economy. According to the literature, from the consumer behavior’s point of view, the younger generations are paying growing attention to these issues. In light of these considerations, this paper aimed to analyze how sustainability and circular economy principles are influencing the perception of the fashion world among the new generations of consumers. After mapping the emerging trends in the fashion industry and analyzing the role of sustainability from both the demand and supply side, this paper presents the results of a survey conducted through an anonymous questionnaire made in collaboration with Insubria University. The results of the survey describe the students’ behaviour as regards fashion’s emerging trends, with particular attention to sustainability issues and the application of circular economy principles. The survey results were analyzed from both a descriptive and quantitative point of view with the aim to check the different perceptions as regards sustainable fashion and circular economy in fashion, focusing mainly on the so-called Generation Z. The results of the analysis proved to be consistent with the theoretical framework and confirm the relevance of sustainability issues in the fashion industry today in driving the demand of Generation Z, by considering a gender perspective. Moreover, the circular economy is descriptively analyzed with the aim to understand the relevance of the different facets for the entire sample of respondents.

174 citations

Journal ArticleDOI
TL;DR: In this article, the authors investigated the relationship between the corporate social responsibility (CSR) approach of fashion companies, their strategic CSR communication, corporate reputation, and consumers' propensity towards buying sustainable products.

84 citations

Journal ArticleDOI
TL;DR: In this article, a structural equation modeling technique based on partial least squares was employed for the assessment of the measurement and the structural model, which explained 24.4 percent of the variance of sustainable purchasing decisions, while the highest influence was exerted by the improvement of online consumer skills.
Abstract: The advent of the digital economy and, implicitly, of competition in the online marketplace has triggered new challenges in terms of consumer protection approaches. Online, consumer skills are expected to be improved and the level of consumer awareness and engagement increased. These are the baseline prerequisites of the sustainable purchasing decision and, thus, should be considered as pillars of responsible online consumption. Consistent with the novel consumption challenges, the current paper is intended to advance and test a research model integrating five main constructs, namely, competition in the online marketplace, online consumer skills, online consumer awareness, online consumer engagement and sustainable purchasing decision. A total of 318 college students—a representative population of the new Millennials generation—accepted the invitation to participate in a questionnaire-based survey. In order to pertinently analyze the collected data, a structural equation modeling technique based on partial least squares was employed for the assessment of the measurement and the structural model. The findings indicated that the model explained 24.4 percent of the variance of sustainable purchasing decisions, while the highest influence was exerted by the improvement of online consumer skills. This implies that online providers should revisit their products sustainability standards on purpose to preserve a competitive advantage.

68 citations

Journal ArticleDOI
TL;DR: In this article, the authors explore the characteristics of cycle tourism development in northern Italy in order to identify the links that exist between sustainability and the group of cycle tourists who prefer to spend their holidays discovering little-known or remote territories.
Abstract: One form of cycle tourism can be represented features tourism that focuses on the relation between biking and the discovery of a territory. Geared toward forms of holiday that allow for the low consumption of natural resources and a connection with the landscape, cycle tourism represents a concrete expression of sustainable tourism. As an emerging phenomenon in Italy, cycle tourism requires further understanding in order to identify methods of development and applicable business models. The aim of this paper is to explore the characteristics of cycle tourism’s development in northern Italy in order to identify the links that exist between sustainability and the group of cycle tourists who prefer to spend their holidays discovering little-known or remote territories. For this study, we selected three different destinations in sensitive mountain areas that converge on the common goal to use cycling to rejuvenate the tourism sector. It has been found that the development of cycle tourism in areas not characterized by mass tourism, such as those considered here, is economically, socially, and environmentally beneficial. The business models through which cycle tourism usually develops include a bottom up approach or a top down approach, involving the cooperation of several local destination stakeholders.

56 citations

Journal ArticleDOI
TL;DR: In this article, the authors explored users' various motivations to participate in the sharing economy, taking into consideration both extrinsic and intrinsic drivers and monetary and nonmonetary benefits, and found that sustainable development, socializing, knowledge, and economic incentives are significant influences on the degree of user participation and on the derived profits.
Abstract: The current study explores users' various motivations to participate in the sharing economy, taking into consideration both extrinsic and intrinsic drivers and monetary and nonmonetary benefits. The conceptual and structural model mainstreams a motivational continuum starting from profit making and moving to sustainable development; it also includes factors such as social, environmental, economic, and instrumental benefits. In order to test the relative importance of these motivations and thus their specific influences on user participation and level of profit making, a questionnaire‐based survey was conducted with 1,004 Italian participants in the sharing market. The findings confirmed that sustainable development, socializing, knowledge, and economic incentives are significant influences on the degree of user participation and on the derived profits, whereas motivations related to product availability and practicality proved not to be meaningful in the studied context.

47 citations


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Posted Content
TL;DR: Deming's theory of management based on the 14 Points for Management is described in Out of the Crisis, originally published in 1982 as mentioned in this paper, where he explains the principles of management transformation and how to apply them.
Abstract: According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.

9,241 citations

Posted Content
01 Jan 2012
TL;DR: The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray as discussed by the authors, and a good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan's economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker's Rule.
Abstract: The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

3,447 citations