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Payal S. Kapoor

Researcher at Fore School of Management

Publications -  13
Citations -  147

Payal S. Kapoor is an academic researcher from Fore School of Management. The author has contributed to research in topics: Social media & Credibility. The author has an hindex of 4, co-authored 10 publications receiving 45 citations. Previous affiliations of Payal S. Kapoor include Indian Institute of Management Indore.

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Effectiveness of sustainability communication on social media: role of message appeal and message source

TL;DR: In this article, the congruency effect of message appeal and message source for sustainability communication on social media in the hospitality realm was examined, and the effect of the message source and message appeal on perceived environmental corporate social responsibility and the intention to stay at the eco-friendly hotel was examined.
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Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits

TL;DR: In this paper, the authors used moral disengagement theory and the dark personality trait to enhance the understanding of consumers' intentions to exaggerate about their consumption experience in online reviews, and found significant positive relationships between dark personality traits and intention to exaggeration.
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Brand-related, Consumer to Consumer, Communication via Social Media:

TL;DR: In this article, the authors argue that with the popularity of social media, users indulge in "eword-of-mouth" (eWOM) behaviour while engaging in brand-related conversations.
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Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels:

TL;DR: In this paper, tourism service providers are increasingly partnering with social media influencers (SMIs) as a paring for travel-related information, and they use social media becoming the primary channel for travelers to acquire travel related information.
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Role of Workplace Spirituality, Empathic Concern and Organizational Politics in Employee Wellbeing: A Study on Police Personnel

TL;DR: In this article , a survey was conducted on 253 employees working in the Uttar Pradesh Police department (Uttar Pradesh, India) and the results obtained revealed that workplace spirituality, empathic concern and employee wellbeing carries a positive association among them whereas these variables were found to be negatively correlated with organizational politics.