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Pei-Hung Ju

Bio: Pei-Hung Ju is an academic researcher from National Kaohsiung University of Applied Sciences. The author has contributed to research in topics: Procedural justice & Distributive justice. The author has an hindex of 1, co-authored 1 publications receiving 98 citations.

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TL;DR: The findings reveal that intentions to engage in positive and negative eWOM communication are associated with different antecedents, and consumers' feelings of satisfaction are largely driven by their perception of distributive justice for negative shopping experiences.

136 citations


Cited by
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TL;DR: In this paper, a new eWOM engagement model was proposed with consideration on information characteristics, consumer behavior, technological and social factors for s-commerce, and the study used 218 respondents to evaluate the proposed model using SmartPLS.
Abstract: As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from seller to buyer. S-commerce is a combination a commercial and social activities in which individuals may spread word of mouth (WOM) about their shopping experiences and knowledge and provide information about product and services to their to their friends. This kind of social interactions among individuals has increased the potentials of eWOM communication. Given such a backdrop, this paper aims to look into the influence of eWOM engagement on consumers’ purchase intention in s-commerce, which may complement the current effort of the research community in this area.,This study used elaboration likelihood model, theory of reasoned action and social support theory to investigate the influence of eWOM engagement on consumers’ purchase intention in s-commerce. The study used 218 respondents to evaluate the proposed model using SmartPLS.,The empirical results indicate that information characteristics, consumer behavior and technological factors exert a positive influence on consumer purchase intentions. All hypotheses between attitude toward eWOM, information credibility, innovativeness, website quality and eWOM engagement are significant. Also, eWOM engagement has a significant positive influence on consumer purchase intention. However, information quality and social support does not have any significant relationship with eWOM engagement.,This study seeks to address the dearth of research in the field of s-commerce, especially as it relates to eWOM. The study proposes a new model and empirically validates the hypothesized relationships. This research can serve as a stepping stone for future research in this field.,This study is one of the early studies focusing on the influence of eWOM engagement, especially in s-commerce. The study offers comprehensive and empirically validated factors pertaining to eWOM engagement in s-commerce. The results of this study are also important to practitioners and online companies’ managers. The study’s model has demonstrated the contextualization of what makes customers engage in eWOM and its influence in s-commerce. The study will also offer insights for firms on how to encourage eWOM engagement among customers.,A new eWOM engagement model in s-commerce is proposed with consideration on information characteristics, consumer behavior, technological and social factors. The model is validated afterwards.

153 citations

Journal ArticleDOI
TL;DR: In this article, a conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19.

113 citations

Journal ArticleDOI
TL;DR: In this paper, the authors apply the Theory of Planned Behavior (TPB) for analyzing contribution intentionality and behavior, as well as their antecedents, and find significant differences in attitudes, self-efficacy, financial contribution and information-sharing intentions between high-sum and low-sum contributors.

112 citations

Journal ArticleDOI
TL;DR: In this article, a survey-based empirical study with 203 respondents was conducted, which revealed that customer engagement behavior is strongly determined by social interaction, technological factors, and motivational factors (hedonic and utilitarian motivations and perceived value).

74 citations

Journal ArticleDOI
TL;DR: This study reveals that consumers with high perceived justice demonstrate higher purchase intention compared with consumers with lower perceived justice, regardless of regulatory fit effect or product type, and confirms the moderating effect of perceived justice.

67 citations