Showing papers by "Peter W. Cardon published in 2010"

Using Films to Learn About the Nature of Cross-Cultural Stereotypes in Intercultural Business Communication Courses

Abstract: INSTRUCTORS OF INTERCULTURAL business communication courses inevitably face the challenge of providing cross-cultural experiences in the classroom, and students are eager to have real exposure to other cultures. One way of simulating the feel of entering another culture is through films. This article provides a way of teaching about the recent award-winning film Slumdog Millionaire. It shows how this film can be used in direct reference to concepts related to stereotypes— concepts that are discussed in most prominent intercultural communication textbooks. It also illustrates how survey results of Indians about their attitudes toward the movie can enrich the class discussion and preserve the voice of the culture of interest.

A Measured Approach to Adopting New Media in the Business Communication Classroom

Abstract: introduces students to the functionality of this virtual world. For the second, she morphs a traditional assignment into a new media one, the job interview. Using Second Life as well, Kendra Carmichael, with the assistance of her colleagues, developed the fictional company AxeCorp that could more closely simulate the exigencies of a “real-world” corporate office than the two-dimensional website they had used previously. Students were assigned various roles as employees and “real” executives were enlisted to fill supervisory positions. In the final article of the column, authors Jennifer and Christophe Veltsos provide a cautionary note. Although technology-mediated communication certainly provides a wealth of options for teaching and learning, it can also infringe on a student’s right to privacy, violate the fair use of intellectual property, or breach the regulations of the Family Educational Rights and Privacy Act. They provide excellent advice and resources for instructors who plan to incorporate new media in their courses.

A Meta-Analysis of the Cultural Propositions about Conflict Management Styles in Face-Negotiation Theory

Abstract: Among the most influential intercultural communication theories is Ting-Toomey's face-negotiation theory. The theory has undergone a number of refinements over the past two decades and has emerged as one of the most cited theories in intercultural business communication research. The theory posits that face or "identity respect and other-identity consideration" is maintained and negotiated in communications and interactions of members of all cultures; however, it is perceived and enacted differently across cultures as a function of the cultural dimensions of individualism and power distance. Our study is a meta-analysis of all research that we could find that has been conducted about the cultural propositions related to conflict management styles in face-negotiation theory. Specifically, these propositions state that individualist cultures tend to use more dominating conflict management styles whereas collectivist cultures tend to use more integrating, compromising, avoiding, and obliging conflict management styles. We integrate findings across studies to answer the degree to which these theoretical propositions are answered by empirical research.

Brand China: tour guide perceptions and implications for destination branding and marketing.

Abstract: This research investigates the attitudes and experiences of China tour guides that mediate contact between Western visitors and Chinese residents. This mediator role can have considerable influence over destination branding and marketing, as tour guides have much information about how China's tourism brand is perceived by tourists. Tour guides were interviewed in three locations intended to capture a cross section of experiences with travelers, including: Beijing, the cultural and historical center of China; Shanghai, the country's commercial center; and Guilin, a major nature-based tourism destination. Through collecting and analyzing tour guides' narrative lens, the article explores: (1) initial brand knowledge by potential visitors, (2) China's brand image, and (3) the country's implicit or explicit brand promise. With this information, implications are then drawn for the country's branding and marketing. The article then discusses how these perceptions and interpretations can be used to improve China's destination brand marketing, development, and management.