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Phil Harris

Bio: Phil Harris is an academic researcher from University of Chester. The author has contributed to research in topics: Politics & European union. The author has an hindex of 22, co-authored 105 publications receiving 1592 citations. Previous affiliations of Phil Harris include Manchester Metropolitan University & University of Leeds.


Papers
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Journal ArticleDOI
TL;DR: In this article, the relationship between political marketing and product or service marketing has been investigated and the importance of exogeneous factors in electoral success has been discussed, with the current absence of predictive and prescriptive theories of political marketing action.
Abstract: Suggests that insufficient attention has been given to the significant differences between political and product or service marketing. The rise in awareness of political marketing has coincided with a decline of party membership in Britain and an increased distance between party and voter. Considers the relationships between party leader, brand image, exposure and awareness. Notes the current absence of predictive and prescriptive theories of political marketing action, and the relative significance of exogeneous factors in electoral success. Crossovers between conventional marketing, political science and political marketing are identified for future study.

301 citations

Journal ArticleDOI
TL;DR: A marketing planning framework to aid political parties in improving their image and co-ordinating election campaigns has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long-term planning; together with the development and implementation of marketing models in a wider sphere of social situations as mentioned in this paper.
Abstract: A marketing planning framework to aid political parties in improving their image and co‐ordinating election campaigns has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long‐term planning; together with the development and implementation of marketing models in a wider sphere of social situations. The planning model has been developed using both a hypothetico‐deductive and an inductive approach, incorporating recent developments in US and UK political campaign management and depth interviews with political strategists in the UK. Suggests that national political parties need to co‐ordinate their election campaigns more effectively in order to strengthen their image among key citizen and voter groups by determining which target areas are most in need of resources. Further research is needed to determine how to position the party and to select and place advertising in the relevant media. Concludes that local election campaigns are becoming more co‐ordinated by national parties but that such co‐ordination neglects to provide local area research and telemarketing campaigns, and post‐election analysis exercises to monitor strengths and weaknesses in party strategy and campaign plan implementation.

97 citations

Journal ArticleDOI
TL;DR: The significance of politics and election for societies demands the integrated engagement of researchers in politics and marketing as mentioned in this paper, but continuous change in political marketplaces provides a rich fertile ground for study.
Abstract: The significance of politics and election for societies demands the integrated engagement of researchers in politics and marketing. The natural diversity of political contexts, structures and processes complicates the process of theory development in political marketing, but continuous change in political marketplaces provides a rich ground for study. Recent considerations on the evolving dominant logic of marketing – a perspective that emphasizes intangible resources, the co-creation of value and sustainable relationships – resonate with the interests of political marketing scholars. The extension of marketing models to social and political contexts increases their contribution to societal welfare; directions for future work in the field are proposed.

68 citations

Journal ArticleDOI
TL;DR: The role of the political lobbyist and corporate campaigner is a modem reflection of Machiavelli's ideas as discussed by the authors, and there is an assessment of the insights which marketing can bring to this growing area.
Abstract: Political lobbying by business has grown considerably in recent years. This paper considers its relationship with marketing communication and marketing. Niccolo Machiavelli, in “The Prince”, gives a practical treatise on how to use power and the influences upon the ruler. It is argued that the role of the political lobbyist and corporate campaigner is a modem reflection of Machiavelli's ideas. The literature on lobbying and corporate campaigning in the UK is reviewed and there is an assessment of the insights which marketing can bring to this growing area. The paper presents a working definition of corporate lobbying and campaigning, and an indication of the scale of activity in the UK. A practical research programme for marketing researchers in this significant area is outlined. Some recent cases from current research are given with an outline of some of the core reasons for the growth of “Machiavellian Marketing”.

66 citations

Journal ArticleDOI
TL;DR: A case examination of stakeholder and management perspectives of CSR in the North West of England in a retail setting was conducted in 2003 around a Major UK retail centre using a mix method approach that drew out management cognate viewpoints on CSR and quantitatively tested these findings against stakeholder viewpoints on the CSR as mentioned in this paper.
Abstract: Corporate 'social responsibility [CSR] is neither a fad nor an optional extra. The interest in it is reflective of a deeper change in the relationship between companies and their stakeholders. Healthy business requires a healthy community, and should be contributing to its creation and maintenance. The public increasingly wants to know about companies that stand behind the brands and products presented to them. And use their power to reward ‘good’ companies and punish the ‘bad’ ones. (Lewis, S. 2001). CSR is becoming ever more important in the modern business environment, as is evident by the fact that most leading public companies include a specific statement on their CSR policy within their annual reports. Indeed, changing societal expectations, increasingly intrusive media reporting, and ever more sophisticated and powerful pressure groups have caused all organizations to consider more carefully their wider social responsibilities not only out of altruistic reasons, but because of the need to consider the potential impact of their policies on their wider stakeholder relationships. It is argued in academic and professional writing that CSR orientated organizations benefit from a series of tangible and intangible benefits, when stakeholders are informed of their orientation. Corporations have reacted to these calls and this belief in a business case and are implementing CSR programmes or corporate change to bring about new corporate mindsets, and are in-turn communicating the results of these programmes. However, in order to be able to effectively communicate it is necessary that organizations clearly understand the concept of CSR, both from a managerial perspective and homogeneous and individual stakeholder perspective. Aiming to help address this lack of understanding, the proposed paper provides a case examination of stakeholder and management perspectives of CSR in the North West of England in a retail setting. The study was conducted in 2003 around a Major UK retail centre using a mix method approach that drew out management cognate viewpoints on CSR and quantitatively tested these findings against stakeholder viewpoints on CSR. The study is served as a pilot for future studies into the area. It found that within the context of the case that the managers and stakeholders (when taken as one homogeneous group) shared a similar view of the concept of CSR. Additionally, the weaknesses of the research pilot brought to the surface methodological improvements that could impact on future researches into the area. Copyright © 2006 John Wiley & Sons, Ltd.

65 citations


Cited by
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Journal ArticleDOI
TL;DR: In this paper, Murray Edelman argues against the conventional interpretation of politics, one that takes for granted that we live in a world of facts and that people react rationally to the facts they know, and explores the ways in which the conspicuous aspects of the political scene are interpretations that systematically buttress established inequalities and interpretations already dominant political ideologies.
Abstract: Thanks to the ready availability of political news today, informed citizens can protect and promote their own interests and the public interest more effectively. Or can they? Murray Edelman argues against this conventional interpretation of politics, one that takes for granted that we live in a world of facts and that people react rationally to the facts they know. In doing so, he explores in detail the ways in which the conspicuous aspects of the political scene are interpretations that systematically buttress established inequalities and interpretations already dominant political ideologies.

1,225 citations

Journal ArticleDOI
TL;DR: In this paper, a review of this literature reveals that conceptual articles outnumber empirical studies, and empirical efforts often lack formal hypotheses and rigorous methods, and that social entrepreneurship research remains in an embryonic state.
Abstract: Social entrepreneurship has been a topic of academic inquiry for nearly 20 years, yet relatively little scholarly output has appeared in mainstream management and entrepreneurship journals Our review of this literature reveals that conceptual articles outnumber empirical studies, and empirical efforts often lack formal hypotheses and rigorous methods These findings suggest that social entrepreneurship research remains in an embryonic state Future research would benefit from the incorporation of multivariate methods to complement the case study techniques that have dominated previous efforts Our review also suggests that social entrepreneurship is informed by common areas of interest to management scholars like entrepreneurship, public/nonprofit management, and social issues, all of which represent fruitful venues for future research efforts Therefore, we recommend that scholars embrace key themes in strategic entrepreneurship and frame their research using established theories, such as contingency theory, creation theory, discovery theory, innovation diffusion theory, resource dependence theory, and other theoretical bases relevant to strategic entrepreneurship research Copyright © 2009 Strategic Management Society

1,123 citations

Book
18 Mar 2004
TL;DR: Action Research Association and Causation Attitude Scales Auto/Biography and Life Histories Bias Case Study Coding Qualitative Data Community Profiles Community Studies Content Analysis Contingency Tables Documentary Methods Ethical Practice Ethnography Ethnomethodology and Conversational Analysis Evaluation Studies Experiments Feminist Research Fieldwork Grounded Theory Group Discussions/Focus Groups Hawthorne Effect Hypothesis Indicators and Operationalisations Internet and Other Searches Internet Polling Interviewing Key Informants Levels of Measurement Longitudinal and Cross-Sectional Studies Methods and Methodologies Object
Abstract: Action Research Association and Causation Attitude Scales Auto/Biography and Life Histories Bias Case Study Coding Qualitative Data Community Profiles Community Studies Content Analysis Contingency Tables Documentary Methods Ethical Practice Ethnography Ethnomethodology and Conversational Analysis Evaluation Studies Experiments Feminist Research Fieldwork Grounded Theory Group Discussions/Focus Groups Hawthorne Effect Hypothesis Indicators and Operationalisations Internet and Other Searches Internet Polling Interviewing Key Informants Levels of Measurement Longitudinal and Cross-Sectional Studies Methods and Methodologies Objectivity Observation Official Statistics Participant Observation Positivism and Realism Qualitative Methods Quantitative Methods Questionnaires Reflexivity Reliability Sampling Estimates and Size Sampling Questions of Size Sampling Types Secondary Analysis Social Surveys Telephone and Computer-Assisted Polling Unobstrusive Methods and Triangulation Validity Visual Methods

1,023 citations

Journal ArticleDOI
TL;DR: The last half decade has witnessed a remarkable resurgence of attention among practitioners and scholars to understand the ability of corporate social responsibility (CSR) to address environmental and social problems as mentioned in this paper.
Abstract: The last half decade has witnessed a remarkable resurgence of attention among practitioners and scholars to understanding the ability of corporate social responsibility (CSR) to address environmental and social problems. Although significant advances have been made, assessing the forms, types, and impacts on intended objectives is impeded by the conflation of distinct phenomena, which has created misunderstandings about why firms support CSR, and the implications of this support, or lack thereof, for the potential effectiveness of innovative policy options. As a corrective, we offer seven categories that distinguish efforts promoting learning and stakeholder engagement from those requiring direct on-the-ground behavior changes. Better accounting for these differences is critical for promoting a research agenda that focuses on the evolutionary nature of CSR innovations, including whether specific forms are likely to yield marginal or transformative results.

770 citations