P
Philip J. Rosenberger
Researcher at University of Newcastle
Publications - 54
Citations - 1421
Philip J. Rosenberger is an academic researcher from University of Newcastle. The author has contributed to research in topics: Loyalty & Tourism. The author has an hindex of 17, co-authored 50 publications receiving 1007 citations. Previous affiliations of Philip J. Rosenberger include Georgia State University & Northumbria University.
Papers
More filters
Journal ArticleDOI
Reevaluating green marketing: a strategic approach
TL;DR: In this paper, the authors argue that traditional marketing and management tools, such as the marketing audit or PEST (political/economic/social/technological) analysis, fail to fully integrate the environmental implications of actions into the marketing process.
Journal ArticleDOI
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
TL;DR: In this paper, the authors investigated the impact of social media marketing elements, namely entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness, on consumer-brand engagement and brand knowledge.
Journal ArticleDOI
The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication
TL;DR: Using a mall-intercept survey of 116 female Grace Bros. customers who had had a shopping experience at the upmarket department store in the previous six months, Andreassen and Lindestad's (1998) mo...
Journal ArticleDOI
The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective
TL;DR: Fan identification, following sport and involvement positively influence fan loyalty, while following sport was found to mediate the involvement-fan identification relationship as discussed by the authors, which is a theoretically developed conceptual model which empirically tests the relationships between fan identification, sports involvement, following sports and fan loyalty.
Journal ArticleDOI
Driving consumer–brand engagement and co-creation by brand interactivity
TL;DR: In this article, the authors investigated the impact of brand interactivity within social media on consumer-brand engagement and its related outcomes, including consumers' intention of co-creating brand value and future repurchase of the same brand.