P
Phillip Samouel
Researcher at Kingston Business School
Publications - 17
Citations - 4220
Phillip Samouel is an academic researcher from Kingston Business School. The author has contributed to research in topics: Value (mathematics) & Customer retention. The author has an hindex of 11, co-authored 16 publications receiving 3714 citations.
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Essentials of Business Research Methods
TL;DR: The Essentials of Business Research Methods as discussed by the authors provides a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
Journal ArticleDOI
Online customer experience in e-retailing: an empirical model of antecedents and outcomes
TL;DR: In this paper, the authors developed and empirically tested a model of the relationship between antecedents and outcomes of online customer experience within Internet shopping websites using an international sample, identifying and providing operational measures of these variables plus the cognitive and affective components of OCE.
Book
The Essentials of Business Research Methods
TL;DR: Essentials of Business Research Methods provides research techniques for people who aren't data analysts and features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world.
Journal ArticleDOI
The relationship between personal values and perceived value of education
TL;DR: This article examined the functional relationship between the components of values and value, and found that value is a significant determinant of satisfaction, and that examining the relationship between these two constructs should take place at a disaggregate level.