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Pitchanut Nueangjamnong

Bio: Pitchanut Nueangjamnong is an academic researcher from Assumption University. The author has contributed to research in topics: Sarcasm. The author has an hindex of 1, co-authored 1 publications receiving 39 citations.
Topics: Sarcasm

Papers
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Journal ArticleDOI
TL;DR: In this paper, the authors analyzed the communication process of humorous memes in the most vibrant online phenomenon, Facebook, through quantitative and qualitative content analysis of 1,000 memes shared on a Facebook page, and tested the effect of various styles and types of humour on the virality of memes.
Abstract: This research analyzes the communication process of humorous memes in the most vibrant online phenomenon, Facebook. Through quantitative and qualitative content analysis of 1,000 memes shared on a Facebook page, this research tests the effect of various styles and types of humour on the virality of memes. Self-defeating is the most effective style of humour although it is not the most frequently used. By applying the typology used in the context of broadcast and print media, this study shows that although sarcasm and silliness are the two most prevalent types of humour used in Internet memes, no obvious differences can be observed in the effects of seven types of humour—comparison, personification, exaggeration, pun, sarcasm, silliness and surprise—on virality. Nevertheless, the authors develop the framework for humorous memes in social media communications by combining established communication models with the concepts and theories of humour and virality. The findings of this research may benefit practit...

64 citations


Cited by
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Journal ArticleDOI
TL;DR: In this paper, the authors investigate memes about student issues and consider the memes as expressions of a new networked student public that contain discourses that may fall outside the mainstream discour...
Abstract: In this paper, we investigate memes about student issues. We consider the memes as expressions of a new networked student public that contain discourses that may fall outside the mainstream discour...

48 citations

Journal ArticleDOI
TL;DR: By adding content-–creator interactions, the predictive power of the model improves significantly, which underlines the importance of the interactions for studying virality in social media.
Abstract: Why does a social media post go viral? Two approaches to understand this mystery are content-based research and creator-based research. Both content characteristics and creator characteristics have...

40 citations

Journal ArticleDOI
TL;DR: Analysis of Twitter comments in response to the public condemnation of a rude sexist meme made about Carola Rackete, the captain of the Sea-Watch, shows the impact of a sexist meme in terms of cognitive and emotional processes.

21 citations

Journal ArticleDOI
TL;DR: This article asserted that memes are significant to current and future qualitative research and that they are a prominent feature of global life in the 21st century. In particular, the text establishes memes.
Abstract: Memes are a prominent feature of global life in the 21st century. The author asserts that memes are significant to current and future qualitative research. In particular, the text establishes memes...

17 citations

Journal ArticleDOI
TL;DR: In this era of participatory and social media, memes have become a user-generated form of political discussion as mentioned in this paper and the online conversation surrounding Kentucky county clerk Kim Davis who was jailed fo...
Abstract: In this era of participatory and social media, memes have become a user-generated form of political discussion. The online conversation surrounding Kentucky county clerk Kim Davis who was jailed fo...

17 citations