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Rahul R. Marathe

Researcher at Indian Institute of Technology Madras

Publications -  35
Citations -  625

Rahul R. Marathe is an academic researcher from Indian Institute of Technology Madras. The author has contributed to research in topics: Comparative advertising & Computer science. The author has an hindex of 12, co-authored 29 publications receiving 441 citations. Previous affiliations of Rahul R. Marathe include Iowa State University.

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The ad format-strategy effect on comparative advertising effectiveness

TL;DR: In this article, the authors investigate the interplay between comparison ad strategy (market leader/multi-brand comparisons) and comparison ad format (direct/indirect comparisons) on the effectiveness of comparative advertising.
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A note on modelling the capacitated lot-sizing problem with set-up carryover and set-up splitting

TL;DR: In this paper, the capacitated lot sizing problem with set-up carryover and setup splitting (CLSP-SCSS) is formulated as a mixed integer linear program.
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Evaluation of MGNREGA: data envelopment analysis approach

TL;DR: In this paper, the authors developed an efficiency evaluation model, the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) implementation efficiency model (MIEM), to evaluate the rural employment guarantee scheme in India.
Posted Content

Literature review of public policy implementation

TL;DR: In this paper, the authors bring together as much as possible, the seminal literature on implementation to provide an intrinsic understanding of the subject matter and trace the influence of strategic management on policy implementation.

Ac 2007-1929: student selection of information relevant to solving ill-structured engineering economic decision problems

TL;DR: This work engages student teams in a series of ill-structured problems to help bridge the gap between textbook and practice, and explores different methods for assessing students’ ability to select which information is relevant.