Raji Srinivasan

TL;DR: Using survey data from senior managers in business-to-business firms, this paper study the adoption of e-business, a radical technology with the potential to alter business models, and find that organizations can develop technological opportunism by taking specific actions such as focusing on the future, by having top management advocate new technologies, and by becoming mor...

TL;DR: In this article, the authors propose a new construct, which they call proactive marketing in a recession, as the firm's interpretation of the recession as an opportunity (opportunity interpretation) and development and execution of a response to capitalize on the perceived opportunity created by the change (offensive response).

TL;DR: In this article, the authors study the effects of network externalities in conjunction with other product and firm characteristics on the survival of pioneers and find evidence that network externality has a negative main effect on survival duration of pioneers.

TL;DR: In this paper, the authors examine two questions: will a dominant design emerge in a new product category? If it does, how long will it be before a dominant product emerges? Thus, they simultaneously model the probability of emergence of a dominant model and the time of that emergence, conditional on its emergence.

TL;DR: In this article, the authors examined the relationship between a firm's dual distribution strategy and its intangible value and proposed a four-segment model to evaluate the impact of dual distribution in restaurant chains.