Ram Reddy

Bio: Ram Reddy is an academic researcher from California State University, Long Beach. The author has contributed to research in topics: Supply chain & Information technology. The author has an hindex of 2, co-authored 3 publications receiving 89 citations.

Supply Chains to Virtual Integration

Abstract: 'Companies often view e-commerce, supply chain management, technology, and process re-engineering as separate and disparate initiatives. "Supply Chains to Virtual Integration" provides a definitive roadmap for managing these not as disparate initiatives but as a fluid and integrated program for continuous improvement. Its unique blend of management theory and substantive guidance makes this a must-read for modern change agents' - David Vasile, Vice President/General Manager, Handleman Online.'Building viable e-businesses requires that companies separate real trends from the overabundant e-hype. In this quest, the old quote "The devil is in the details" is particularly apropos. Ram and Sabine Reddy's book is a tour-de-force in integrating both a broad vision of supply chain management with the often-missing nuance and detail required to successfully implement it' - Jim Highsmith, Director, E-Project Management Practice, Cutter Consortium, and author of "Adaptive Software Development: A Collaborative Approach to Managing Complex Systems".'"Supply Chains to Virtual Integration" focuses on the practical and effective management of costs across the supply chain. Hidden costs are identified, organizational constraints highlighted, and technology solutions offered. In today's environment of globalization, mergers and acquisitions, and restructuring, this book is a must-read for executives, bankers, and IT managers as they seek to identify quickly opportunities to rationalize and save costs in the supply chain. The authors dispel the common notion that converting "purchasing" to "supply chain management" is simply implementing the right software package. Instead they offer deep insights into the organizational and strategic complexities in managing supplier relationships to reduce costs' - Mike Tokarz.This title is all about the appropriate use of technology in managing supply chains and how business leaders shape their organizations to make them efficient and flexible. Internet technologies have transformed every corner of today's business world. Nowhere is this more evident than in supply chain systems, where fundamental changes are affecting the way firms design, assemble, deliver, and support products and services. More than a revolution, however, these changes represent an evolution - one in which sound business principles must still be in place before a company can effectively leverage the new technologies, structures, and processes. "Supply Chains to Virtual Integration" introduces the newest supply chain technologies and explains how to implement them in your organization.Uniquely encompassing both strategic and tactical perspectives, this hands-on book provides: strategies for making effective technology acquisition and deployment decisions; and, methods for cutting back on your organization's visible and invisible procurement costs Information technology solutions for vertical and horizontal coordination. "Supply Chains to Virtual Integration" provides a comprehensive framework for evaluating your organization's existing supply chain system as well as understanding up-to-the-minute technology options for making it more customer responsive. It shows you how to weave a customer-directed "Supply Web," one focused on communication and collaboration across all trading partners, with the goal of complete customer interaction and satisfaction.

Competitive agility and the challenge of legacy information systems

Abstract: Using a case study in the temporary services industry, this paper illustrates the common concerns of large multinational corporations with their legacy information systems. The paper uses the popular concept of the organizational life cycle to demonstrate how and when to respond to new competitive challenges and opportunities. Organizational and systems rigidities faced by large and mature firms are identified. These rigidities include: a multitude of diverse and globally dispersed systems that need to remain operational while new systems are being implemented, thus diverting staff attention from development to maintenance; formalized, but possibly outdated business processes are embedded into existing information systems; within each functional area, “ownership” relationships exist regarding business processes and related IT systems; and difficulties in achieving cross‐functional consensus for cross‐functional systems.

Extracting Value from the Supply Chain with Mobile Technologies

Abstract: This paper attempts to alleviate some of the current confusion about the capabilities of mobile technologies in the context of the enterprise and its supply chain. Unique features that differentiate m-business from e-business are explored. We highlight the sources of value creation of m-business applications by extending a theoretical framework proposed by Amit and Zott (2001), and we suggest potential areas in which mobile technologies appear exceptionally suited to produce cost savings or opportunities for differentiation of product or services. Two dimensions of value creation stand out: efficiency and novelty.

A conceptual model of supply chain flexibility

Abstract: This paper presents an integrated conceptual model of supply chain flexibility. It examines flexibility classification schemes and the commonalities of flexibility typologies published in the literature to create a theoretical foundation for analyzing the components of supply chain flexibility. Even though there has been a tremendous amount of research on the topic of flexibility, most of it has been confined to intra‐firm flexibility concerns. As supply chain management goes beyond a firm’s boundaries, the flexibility strategies must also extend beyond the firm. This paper identifies the cross‐enterprise nature of supply chain flexibility and the need to improve flexibility measures across firms. Opportunities are identified for future cross‐functional research that builds on this theoretical foundation and leads to more effective formulation of supply chain strategies.

Shaping the Future. Business Design Through Information Technology

Abstract: That's it, a book to wait for in this month. Even you have wanted for long time for releasing this book shaping the future business design through information technology; you may not be able to get in some stress. Should you go around and seek fro the book until you really get it? Are you sure? Are you that free? This condition will force you to always end up to get a book. But now, we are coming to give you excellent solution.

Marketing Systems—A Core Macromarketing Concept

Abstract: This article highlights the central role that the study of marketing systems could and should play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new definition of marketing systems is shared. The study of a marketing system furthermore can be approached in one or more of at least four ways. Each approach discussed raises issues of modeling and measurement, of attributes, and of inputs and outputs, which increasingly often will provide insights into system design alternatives. Placing the concept of a marketing system at the center of macromarketing puts in context much if not all of the concepts, ideas, and research that have been part of macromarketing for the past thirty or more years and provides a bridge to the wealth of relevant studies now being undertaken in many related fields.

A framework to review the information integration of the enterprise

Abstract: Organizations face the challenging task of integrating their distributed organizational units, information systems, and business processes for improved operation and attainment of organizational goals. There is the difficulty of dealing with heterogeneous applications that use different formats (syntax) and apply different meanings (semantics) to the data. There is the difficulty of coordinating the workflow so as the disparate organizational units act as a harmonious whole. The broad scope of the enterprise integration problem precludes approaches that tackle the entire problem but rather requires approaches that address a limited but useful integration type. The various information integration types and how they are related to each other is poorly defined. This article presents an enterprise information integration framework that aims to coalesce parallel approaches towards integration so that the information integration problem can be better understood as a whole. The enterprise information integration...