Author
Reto Felix
Other affiliations: University of Monterrey, The University of Texas Rio Grande Valley, University of Texas–Pan American
Bio: Reto Felix is an academic researcher from University of Texas at Austin. The author has contributed to research in topics: Brand loyalty & Metaverse. The author has an hindex of 13, co-authored 33 publications receiving 1051 citations. Previous affiliations of Reto Felix include University of Monterrey & The University of Texas Rio Grande Valley.
Papers
More filters
TL;DR: In this paper, the authors apply a qualitative, theory-building approach to develop a strategic framework that articulates four generic dimensions of strategic social media marketing, and propose an integrative framework that expands beyond marketing theory.
547 citations
TL;DR: In this paper, the authors present and empirically test a framework that theorizes how consumers perceive and evaluate the benefits and augmentation quality of AR apps, and how this evaluation drives subsequent changes in brand attitude.
293 citations
TL;DR: The potential socio-economic impact of a fully functional persistent cross-platform metaverse has been examined in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds as discussed by the authors .
292 citations
TL;DR: In this article, the authors used an ethnographic approach to study 15 Mexican families from four urban regions of Mexico with different incomes and found that green behaviors seem to be ingrained in the traditional heritage of savings and frugality rather than based on strong environmental values.
Abstract: Purpose – The purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior in the context of emerging economies. Based on the findings, it aims to provide implications for marketers and policy making.Design/methodology/approach – Based on an ethnographic approach, in‐depth interviews and observational data were used to study 15 Mexican families from four urban regions of Mexico with different incomes. Thematic analysis was used to develop and validate themes and codes.Findings – The findings highlight three dominant themes related to uncertainty in the adoption of environmentally‐friendly behaviors: consumer confusion, trust and credibility, and compatibility. Overall, green behaviors seem to be ingrained in the traditional heritage of savings and frugality rather than based on strong environmental values. It is suggested that the factors that drive consumers from positive attitudes and intentions to the actual adoption of green behavi...
149 citations
TL;DR: In this article , the meaning and definitions of augmented reality (AR), virtual reality (VR), mixed reality, and extended reality (often referred to as XR) are discussed.
130 citations
Cited by
More filters
Journal Article•
[...]
2,147 citations
TL;DR: A review of the academic literature from marketing and behavioral science that exa... as mentioned in this paper highlights the important role of marketing in encouraging sustainable consumption, and presents a review of marketing and behavioural science literature that support sustainable consumption.
Abstract: Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that exa...
650 citations
TL;DR: The researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.
602 citations
Swansea University1, University of Bradford2, University of Newcastle3, Ryerson University4, University of Jyväskylä5, Paris School of Business6, University of Nevada, Las Vegas7, Symbiosis International University8, Shippensburg University of Pennsylvania9, Bundeswehr University Munich10, Manchester Metropolitan University11, University of Helsinki12, Florida Gulf Coast University13, University of Sheffield14
TL;DR: This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.
588 citations