Riza Jaya Ap

Bio: Riza Jaya Ap is an academic researcher. The author has an hindex of 1, co-authored 1 publications receiving 54 citations.

Consumer perceptions of national,private and generic brands at giant grocery stores

Abstract: Subject : CONSUMER PERCEPTIONS OF NATIONAL, PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORES Subject Alt : CONSUMER PERCEPTIONS OF NATIONAL, PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORES Keyword : : CONSUMER PERCEPTION PRIVATE AND GENERIC BRANDS Description : The basic concept of this research is to determine comparative perceptions of national,generic and private brand in terms of such product attributes and descript present consumer grocery brand purchasing behavior

The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products

Abstract: With the rise of eco-awareness and innovation in recent years, companies have constantly sought to be the firstto introduce new green-concept products to the market to gain a larger market share. However, it is unclearwhether consumer awareness of green marketing and innovation will increase purchase intention. This issuerequires an in-depth discussion. This study uses energy-saving lamps and environmental cleanser as examples,using a literature review and empirical research to explore the correlations between consumer awareness of greenmarketing, perceived innovation, perceived quality, perceived price, perceived risk, perceived value, andpurchase intention. Further, an overall relationship model is established.An analysis of 320 effective questionnaires about energy-saving lamp and 310 effective questionnaires about anenvironmental cleanser resulted in three main findings: (1) Consumers’ green marketing awareness of bothenergy-saving lamp and an environmental cleanser mainly influences their perceived quality and perceived value,which in turn influence purchase intention. (2) Consumers’ perceived innovation of energy-saving lamp mainlyinfluences their perceived quality, perceived price, and perceived value, while consumers’ perceived innovationof an environmental cleanser mainly influences their perceived quality and perceived value, all of which in turninfluence purchase intention. (3) The results for the two products indicate that the impact of consumers’ greenmarketing awareness on purchase intention is greater than the impact of perceived innovation. Through SEManalysis, this study establishes a valid relationship model for green products and identifies the main influencepaths. In addition, measurement variables and a scale were established, which provide academics and industrywith critical research tools and concepts that should be of academic and practical value.

Store brand proneness: Effects of perceived risks, quality and familiarity

Abstract: While international retailers engage in the active promotion of store brands, consumers from Asia–Pacific markets remain resistant to purchasing store brands despite the intensification of promotio...

Essays on Product Quality

Abstract: markdownThis dissertation extends existing knowledge on the perception and pursuit of product quality. Our nuanced findings identify overlooked motivational, perceptual, and structural drivers of perceived product quality. The first chapter examines an underexplored self-related motive that determines whether consumers choose inferior or superior products for themselves. We show that consumers with low self-esteem gravitate towards relatively inferior products because they strive to verify their negative self-views. The third chapter elucidates how consumer expertise, or knowledge, shapes perceptions of product quality. Specifically, we show that being knowledgeable entails benefits (“blessing of expertise”) but also costs (“curse of expertise”). Knowledgeable consumers enjoy elite products more than novices, but are less able to enjoy mundane products. In the second chapter, we examine what may cause producers to release lower quality products. By examining the motion picture industry as a case study, we highlight that arbitrary industry-set constraints on product length can hinder the product development process and may cause filmmakers to release movies that fail to appeal to consumers. This research has important managerial implications for professionals in the area of marketing. From a theoretical point of view, this dissertation extends the field’s understanding as to what causes consumers to perceive products as being lower or higher quality, and how choosing these products may serve self-related motives. Moreover, this research contributes to literature on product development processes. Our inquiry sets the stage to further examine a crucial, yet underexplored, driver of product quality: the interplay of production and post-production.

The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia

Abstract: Purpose: The purpose of this study are to ascertain the linkages between brand and customer loyalty towards store brands especially in Malaysia, to investigate the factor that contributes to brand loyalty to increase the number of brand loyal customer and to determine the factors influencing the success of store brand in the market. Significance of the study (Theoretical aspect): It is hope that this research may create a niche understanding of a relationship between store brand and customer loyalty in Malaysia. The findings of this study also can be added into current knowledge and literature for future reference.