Robert G. Cooper

TL;DR: The winning at new products (W3P) as discussed by the authors is a seminal book that defines successful product development and how to maximize the chances of success of new product concepts in the early stages of product development.

TL;DR: Facing increased pressure to reduce the cycle time yet improve their new product "hit rate," corporations are increasingly looking to stage-gate models as effective tools to manage, direct, and control their product-innovation efforts.

TL;DR: Cooper and Kleinschmidt as mentioned in this paper concluded that product superiority is the number one factor influencing commercial success and that project definition and early, predevelopment activities are the most critical steps in the new products development process.

TL;DR: Cooper and Kleinschmidt as discussed by the authors proposed that a company's overall new product performance depends on the following elements: the NPD process and the specific activities within this process; the organization of the new product development program; the firm's NPD strategy; a firm's culture and climate for innovation; and senior management commitment to NPD.

TL;DR: Next-generation versions of Stage-Gate are introduced, notably a scalable system (to handle many different types and sizes of projects), as well as even more flexible and adaptable versions ofstage-Gate achieved via spiral development and simultaneous execution.