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Ronald E. Goldsmith

Researcher at Florida State University

Publications -  219
Citations -  21947

Ronald E. Goldsmith is an academic researcher from Florida State University. The author has contributed to research in topics: Consumer behaviour & Consumption (economics). The author has an hindex of 70, co-authored 219 publications receiving 20097 citations. Previous affiliations of Ronald E. Goldsmith include University of Southern Mississippi & Florida State University College of Business.

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Electronic word-of-mouth in hospitality and tourism management

TL;DR: The authors describes online interpersonal influence as a potentially cost-effective means for marketing hospitality and tourism, and discusses some of the nascent technological and ethical issues facing marketers as they seek to harness emerging eWOM technologies.
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Measuring Consumer Innovativeness

TL;DR: In this article, a self-report scale to measure domain specific consumer innovativeness is described, which is shown to be easy to administer, highly reliable and valid, and adaptable across domains.
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The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

TL;DR: In this paper, the authors assessed the impact of endorser and corporate credibility on attitude-toward-the-ad, attitudetoward the brand, and purchase intentions.
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Status Consumption in Consumer Behavior: Scale Development and Validation

TL;DR: In this article, the authors describe the development and validation of a short, reliable, and valid self-report scale to measure status consumption, the tendency to purchase goods and services for the status or social prestige that they confer on their owners.
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Opinion Leaders and Opinion Seekers: Two New Measurement Scales

TL;DR: In this paper, the authors describe the development and validation of multiple-item self-report scales to measure opinion leadership and opinion seeking for specific product or service domains, and their implications for consumer theory and marketing practice are discussed.