Chapter 1: An Introduction to McDonaldization McDonald's as an American and a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization Critique of McDonaldization: The Irrationality of Rationality Illustrating the Dimensions of McDonaldization: The Case of Ikea The Advantages of McDonaldization What Isn't McDonaldized? A Look Ahead Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses? Boom, Boom, Boom? Shopping Centers: Malling America McDonald's: Creating the "Fast-Food Factory" McDonaldization and Contemporary Social Changes Chapter 3: Efficiency and Calculability Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Reducing Production and Service to Numbers Chapter 4: Predictability and Control Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Interaction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Examples of Control: Birth and Death? Chapter 5: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home False Friendliness: "Hi, George" Disenchantment: Where's the Magic? Health and Environmental Hazards: A Day's Calories in One Fast Food Meal Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Trough and Brew" Chapter 6: Dealing with McDonaldization: A Practical Guide Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds Some Concluding Thoughts Chapter 7: Globalization and the Possibility of the DeMcDonaldization of Society? Globalization and McDonaldization The DeMcDonaldization of Society The Internet and DeMcDonaldization Bibliography Notes Index

The McDonaldization of Society

The achievement gap is one of the most talked-about issues in U.S. education. The term refers to the disparities in standardized test scores between Black and White, Latina/o and White, and recent immigrant and White students. This article argues that a focus on the gap is misplaced. Instead, we need to look at the “education debt” that has accumulated over time. This debt comprises historical, economic, sociopolitical, and moral components. The author draws an analogy with the concept of national debt—which she contrasts with that of a national budget deficit—to argue the significance of the education debt.

From the Achievement Gap to the Education Debt: Understanding Achievement in U.S. Schools

Contemporary immigrants cannot be characterized as the « uprooted » . Many are transmigrants, becoming firmly rooted in their new country but maintaining multiple linkages to their homeland. While in the United States and Europe, most social scientists and public policy makers have ignored these interconnections, anthropologists are currently engaged in building a transnational anthropology and rethinking their data on immigration. Migration proves to be an important transnational process that reflects and contributes to the current political configurations of the emerging global economy. In this paper, the AA. use their own studies of migration from Haiti, St. Vincent, Grenada and the Philippines to the United States to delineate some of the parameters of an ethnography of transnational migration and explore the reasons for and the implications of transnational migrations. They conclude that the transnational connections of immigrants provide a subtext for current efforts to redefine the nature of citizenship in relationship to the global economy

From immigrant to transmigrant : Theorizing transnational migration

The Bell Curve: Intelligence and Class Structure in American Life.

In a work with far-reaching implications, Chela Sandoval does no less than revise the genealogy of theory over the past thirty years, inserting what she terms "U.S. Third World feminism" into the narrative in a way that thoroughly alters our perspective on contemporary culture and subjectivity.What Sandoval has identified is a language, a rhetoric of resistance to postmodern cultural conditions. U.S liberation movements of the post-World War II era generated specific modes of oppositional consciousness. Out of these emerged a new activity of consciousness and language Sandoval calls the "methodology of the oppressed". This methodology -- born of the strains of the cultural and identity struggles that currently mark global exchange -- holds out the possibility of a new historical moment, a new citizen-subject, and a new form of alliance consciousness and politics. Utilizing semiotics and U.S. Third World feminist criticism, Sandoval demonstrates how this methodology mobilizes love as a category of critical analysis. Rendering this approach in all its specifics, Methodology of the Oppressed gives rise to an alternative mode of criticism opening new perspectives on a theoretical, literary, aesthetic, social movement, or psychic expression.

Methodology of the oppressed

"A Different Mirror" is a dramatic new retelling of our nation's history, a powerful larger narrative of the many different peoples who together compose the United States of America. In a lively account filled with the stories and voices of people previously left out of the historical canon, Ronald Takaki offers a fresh perspective - a "re-visioning" - of our nation's past.

A Different Mirror: A History of Multicultural America

Strangers from a Different Shore: A History of Asian Americans.

Strangers from a Different Shore

An overview of Asian American history, written by an American with Japanese roots, this work of popular history gives voice to Asian Americans past and present. It reveals the aspirations and accomplishments of people who are often seen as foreigners in their own land. Asian Americans are America's latest ethnic success story. Having begun to immigrate to the United States in the nineteenth century, Asian Americans today, made up of Chinese, Japanese, Vietnamese, Koreans, Indians, and other nationalities, are a diverse, yet strikingly accomplished group. Until now, there has been no single overview of Asian American history.

Ronald T. Takaki

Papers

A Different Mirror: A History of Multicultural America

Strangers from a Different Shore: A History of Asian Americans.

Strangers from a Different Shore

Strangers From a Different Shore. A History of Asian Americans.

Iron cages: Race and culture in nineteenth-century America