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Roy Westbrook

Researcher at London Business School

Publications -  28
Citations -  5623

Roy Westbrook is an academic researcher from London Business School. The author has contributed to research in topics: Supply chain & Action research. The author has an hindex of 14, co-authored 28 publications receiving 5364 citations. Previous affiliations of Roy Westbrook include University of Oxford.

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Arcs of integration: an international study of supply chain strategies

TL;DR: In this article, the authors investigated supplier and customer integration strategies in a global sample of 322 manufacturers and found that the widest degree of arc of integration with both suppliers and customers had the strongest association with performance improvement.
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SWOT Analysis: It's Time for a Product Recall

Terry Hill, +1 more
- 01 Feb 1997 - 
TL;DR: In this paper, an in-depth review of the use of SWOT analysis by consuitants who included this as part of their approach to understand a business from a corporate perspective was presented.
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Demand chain management in manufacturing and services: web-based integration, drivers and performance

TL;DR: In this article, the authors investigated the relationship between Internet-enabled supply chain integration strategies and performance in manufacturing and services and found that demand chain management (DCM) led to the highest performance for manufacturing, but few signs of DCM in services.
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New Strategic Tools for Supply Chain Management

TL;DR: In this paper, a three-stage approach to help companies see just which actions are likely to get the supply chain into better competitive shape is proposed, and two simple graphical tools to help management develop a strategy for enhanced supply chain effectiveness: the pipeline map and the supplier relationship grid.
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Action research: a new paradigm for research in production andoperations management

TL;DR: Action research is particularly valuable for theory building, as has been seen in the fields of Organizational Behavior (OB) and Management Information Systems (MIS), where qualitative methods have often been employed rather than traditional scientific methods as discussed by the authors.