รศ.ดร.ธีรศักดิ์ อุ่นอารมย์เลิศ

Bio: รศ.ดร.ธีรศักดิ์ อุ่นอารมย์เลิศ is an academic researcher. The author has contributed to research in topics: Research design. The author has an hindex of 1, co-authored 1 publications receiving 3556 citations.

Research Design: Qualitative, Quantitative, and Mixed Method Approaches

Abstract: หนงสอเรอง การออกแบบการวจย: วธการวจยเชงคณภาพ วธการวจยเชงปรมาณ และวธการวจยแบบผสม (Research Design: Qualitative, Quantitative, and Mixed Method Approaches) เปนหนงสอทเรยบเรยงเพออธบายเกยวกบความแตกตางของกระบวนทศนการวจยทง 2 แบบ ไดแก การวจย เชงปรมาณ และการวจยเชงคณภาพ และความจำเปนของประเดนปญหาการวจยทตองนำกระบวนทศนทง 2 มารวมกนหาขอคนพบเพอนำไปสผลการวจยทสามารถนำผลการวจยไปใชประโยชนไดอยางจรงมากยงขน เรยกวา “การวจยแบบผสมผสาน” ซงเปนหนงสอทอธบายวธการวจยทง 2 ประเภทไดอยางชดเจน และการรวมกนของกระบวนทศนการวจยทง 2 แบบอยางลงตว

The role of e-learning, the advantages and disadvantages of its adoption in Higher Education.

Abstract: This study investigates the effectiveness of using e-learning in teaching in tertiary institutions. In institutions of higher education, the issue of utilizing modern information and communication technologies for teaching and learning is very important. This study reviews literature and gives a scholarly background to the study by reviewing some contributions made by various researchers and institutions on the concept of e-learning, particularly its usage in teaching and learning in higher educational institutions. It unveils some views that people and institutions have shared globally on the adoption and integration of e-learning technologies in education through surveys and other observations. It looks at the meaning or definitions of e-learning as given by different researchers and the role that e-learning plays in higher educational institutions in relation to teaching and learning processes, and the advantages and disadvantages of its adoption and implemention.

Qualitative Research Methodology in Social Sciences and Related Subjects

Abstract: This literature review paper discusses the proper use of qualitative research methodology to discuss several aspects of the research for the improvement of the skill of the readers. During the last few decades, the use of qualitative research has been increased in many institutions. It can be used to explore several areas of human behavior for the development of organizations. The purpose of this study is to provide inspirations to the new researchers for the development of their qualitative articles. The paper analyzes the design of qualitative research giving some methodological suggestions to make it explicable to the reader. In this paper an attempt has been taken to study the background of the qualitative research methodology in social sciences and some other related subjects , along with the importance, and main features of the study.

What is Qualitative in Qualitative Research

Abstract: What is qualitative research? If we look for a precise definition of qualitative research, and specifically for one that addresses its distinctive feature of being “qualitative,” the literature is meager. In this article we systematically search, identify and analyze a sample of 89 sources using or attempting to define the term “qualitative.” Then, drawing on ideas we find scattered across existing work, and based on Becker’s classic study of marijuana consumption, we formulate and illustrate a definition that tries to capture its core elements. We define qualitative research as an iterative process in which improved understanding to the scientific community is achieved by making new significant distinctions resulting from getting closer to the phenomenon studied. This formulation is developed as a tool to help improve research designs while stressing that a qualitative dimension is present in quantitative work as well. Additionally, it can facilitate teaching, communication between researchers, diminish the gap between qualitative and quantitative researchers, help to address critiques of qualitative methods, and be used as a standard of evaluation of qualitative research.

Qualitative and Quantitative Research Paradigms in Business Research: A Philosophical Reflection

Abstract: This paper attempts to discuss quantitative and qualitative research methodologies within the broad field of business research. In the light of looking for possible similarities and differences between the two approaches, the study gives an overview of the historical development of both methods, the paradigms and interpretative frameworks, discusses major advantages and limitations and look at the new trend that combines both quantitative and qualitative data in a single research project in an effort to reconcile both methods. The main intention of this paper is not to extend the current and long-lasting debate regarding qualitative versus quantitative research, rather to describe and reflect on the philosophical stance guiding the two research methodologies from ontological, epistemological and methodological perspectives. The essence of this study is to enable professionals with little or no previous experience of the various research methodologies and falling in to the trap that one research is better than the other, gain a basic understanding of qualitative and quantitative research. The study concludes that, in addition to quantitative and qualitative research, mixed research also offers an exciting mode of conducting business research. Keywords: Qualitative and Quantitative Methodologies, Business Research, Paradigms