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Using Multivariate Statistics

From the Publisher: 
A Question of Identity 
Life on the Screen is a fascinating and wide-ranging investigation of the impact of computers and networking on society, peoples' perceptions of themselves, and the individual's relationship to machines. Sherry Turkle, a Professor of the Sociology of Science at MIT and a licensed psychologist, uses Internet MUDs (multi-user domains, or in older gaming parlance multi-user dungeons) as a launching pad for explorations of software design, user interfaces, simulation, artificial intelligence, artificial life, agents, "bots," virtual reality, and "the on-line way of life." 
Turkle's discussion of postmodernism is particularly enlightening. She shows how postmodern concepts in art, architecture, and ethics are related to concrete topics much closer to home, for example AI research (Minsky's "Society of Mind") and even MUDs (exemplified by students with X-window terminals who are doing homework in one window and simultaneously playing out several different roles in the same MUD in other windows). Those of you who have (like me) been turned off by the shallow, pretentious, meaningless paintings and sculptures that litter our museums of modern art may have a different perspective after hearing what Turkle has to say. 
This is a psychoanalytical book, not a technical one. However, software developers and engineers will find it highly accessible because of the depth of the author's technical understanding and credibility. Unlike most other authors in this genre, Turkle does not constantly jar the technically-literate reader with blatant errors or bogus assertions about how things work. Although I personally don't have time or patience for MUDs,view most of AI as snake-oil, and abhor postmodern architecture, I thought the time spent reading this book was an extremely good investment.

스크린 위의 삶 = Life on the screen : identity in the age of the internet

The COVID-19 pandemic represents a massive global health crisis. Because the crisis requires large-scale behaviour change and places significant psychological burdens on individuals, insights from the social and behavioural sciences can be used to help align human behaviour with the recommendations of epidemiologists and public health experts. Here we discuss evidence from a selection of research topics relevant to pandemics, including work on navigating threats, social and cultural influences on behaviour, science communication, moral decision-making, leadership, and stress and coping. In each section, we note the nature and quality of prior research, including uncertainty and unsettled issues. We identify several insights for effective response to the COVID-19 pandemic and highlight important gaps researchers should move quickly to fill in the coming weeks and months.

/pdf/using-social-and-behavioural-science-to-support-covid-19-25vr5kyvxt.pdf

Using social and behavioural science to support COVID-19 pandemic response.

This article presents an introduction to the Health Belief Model (HBM). The HBM states that the perception of a personal health behavior threat is influenced by at least three factors: general health values, interest and concern about health; specific beliefs about vulnerability to a particular health threat; and beliefs about the consequences of the health problem. Once an individual perceives a threat to his health and is simultaneously cued to action, if his perceived benefits outweighs his perceived costs, then the individual is most likely to undertake the recommended preventive health action. Key words: health promotion, health belief model, perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, self-efficacy. Content available only in Romanian.

Health Belief Model

The widespread prevalence and persistence of misinformation in contemporary societies, such as the false belief that there is a link between childhood vaccinations and autism, is a matter of public concern. For example, the myths surrounding vaccinations, which prompted some parents to withhold immunization from their children, have led to a marked increase in vaccine-preventable disease, as well as unnecessary public expenditure on research and public-information campaigns aimed at rectifying the situation.We first examine the mechanisms by which such misinformation is disseminated in society, both inadvertently and purposely. Misinformation can originate from rumors but also from works of fiction, governments and politicians, and vested interests. Moreover, changes in the media landscape, including the arrival of the Internet, have fundamentally influenced the ways in which information is communicated and misinformation is spread.We next move to misinformation at the level of the individual, and review ...

/pdf/misinformation-and-its-correction-continued-influence-and-1r5m0vnn49.pdf

Misinformation and Its Correction: Continued Influence and Successful Debiasing

This research was designed to assess the effects of contemporary political humor on information processing and persuasion, focusing specifically on two competing processes: processing motivation/counterargument distraction and message discounting. In Study 1, 212 undergraduates read one of four monologues by political comedian Bill Maher. Correlations and path modeling suggested that, in general, humor associated with greater source liking, closer information processing, and reduced counterargument, but also with greater message discounting. In Study 2, 204 undergraduates read one of four versions of a message based on the comedy of Chris Rock, manipulated to be more or less funny and attributed to the comedian or not. Results largely replicated those from Study 1. In addition, the humorous messages promoted more discounting than the serious messages, though they were processed with comparable depth. Although no more likely to be persuasive in the short run, the comedic transcript evidenced a sleeper effe...

/pdf/all-joking-aside-a-serious-investigation-into-the-persuasive-4byhr2aogw.pdf

All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages

Communicative messages are often constructed strategically. In many cases, the creators of such messages strive to curtail specific anti-social or unhealthy attitudes and behaviors held by the target audience. However, these messages are not always successful in achieving the intended effect. Messages with a specific intent can backfire and cause an increase in the unhealthy or anti-social attitude or behavior targeted for change. We present a review of findings that have resulted in boomerang effects, broadly defined. An analysis of theoretical mechanisms for the effect eventuates in the proposal of two distinct paths to the boomerang. One path predicts that message receivers will process harmful elements in a message at the expense of those that were intended. The other path predicts that receivers will process the message as intended, but then resist complying with it. Finally, we offer a preliminary theoretical framework of boomerang effects.

The Boomerang Effect A Synthesis of Findings and a Preliminary Theoretical Framework

It's never been more important to teach youth the importance of healthy eating habits. Time to Eat, a mobile-phone-based game, motivates children to practice healthy eating habits by letting them care for a virtual pet. Players send the pet photos of the food they consume throughout the day; the food's healthiness determines the game's outcome. An examination of the game's design provides insight into the potential of deploying health games on mobile phones.

It's Time to Eat! Using Mobile Games to Promote Healthy Eating

Conceptualizing personal web usage in work contexts: A preliminary framework

This study advances research on media literacy by comparing the effectiveness of two versions of a media literacy intervention over time. Participants (156 children in 4th or 5th grade) were randomly assigned to one of two treatment groups or a control group. Both treatment groups were exposed to an instructional intervention designed to reduce the negative effects of media violence. One of the groups was given an additional cognitive activity immediately following the instructional intervention. Participants in all 3 groups had their aggressive tendencies measured at 4 points in time. Results indicate that when the children participated in a cognitive activity after receiving the media literacy intervention, they experienced an immediate reduction in willingness to use aggression after exposure to violent media. However, the same media literacy intervention without the cognitive activity led to an increase in willingness to use aggression. Our longitudinal results indicate that children receiving an inte...

Sahara Byrne

Papers

All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages

The Boomerang Effect A Synthesis of Findings and a Preliminary Theoretical Framework

It's Time to Eat! Using Mobile Games to Promote Healthy Eating

Conceptualizing personal web usage in work contexts: A preliminary framework

Media Literacy Interventions: What makes them Boom or Boomerang?