Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach

Online second-hand shopping motivation – Conceptualization, scale development, and validation

Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users’ social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost. Given that friends’ posts attract most attention, this research employs Uses and Gratifications theory to determine salient motivations for users’ intentions to share sponsored advertisements, framed in the tourism context. Survey data was collected (n = 487) and analysis revealed altruism, entertainment, socialising, and information seeking to be significant positive drivers of intention to share tourism-related sponsored advertisements on Facebook. Notably, information sharing was found to have a negative effect, while self-expression had no significant effect. In addition, the motivations were not found to significantly differ between males and females. This study contributes to theoretical understanding of users’ intentions to share sponsored advertisements within the social media environment and provides practical recommendations to help tourism marketers maximise reach.

/pdf/sharing-of-sponsored-advertisements-on-social-media-a-uses-1sjeqsup16.pdf

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

A comprehensive operational framework is proposed to explain young consumers’ (i.e. generations Y and Z) engagement with brands on social media sites (SMSs). This paper aims to synthesize two motivational theories: uses and gratifications (U&G) theory and the technology acceptance model (TAM).,A selective literature review was conducted to examine recent publications related to young consumers’ brand-driven engagement behavior on SMSs in which either TAM or U&G theory was applied. A three-stage method was used: an initial search was followed by vertical and horizontal searches and then a targeted search of scholarly publications. At each stage, the university’s library databases and Google Scholar were searched for relevant, mainly peer-reviewed articles, using appropriate filters and keywords. The articles’ references and the studies that cited those articles were added to the initially identified research pool (vertical search), coupled with publications of a similar nature based on keywords (horizontal search). The final stage, the targeted search, involved identifying and adding specific articles (e.g. literature reviews and integrated models).,After a review of a significant number of U&G and TAM studies, similarities and differences of the two theories were identified, and an integrated operational framework was developed. Based on empirical findings of existing U&G and TAM studies, testable propositions were presented.,The proposed hybrid model and the associated propositions provide a research opportunity to empirically examine how young consumers’ motivational (i.e. motivating and demotivating) drivers, normative influence, perceived value and attitudes (toward brand content and engagement) predict intention or actual brand-related behavior on SMSs.,Much of current research indicates that generations Y and Z (“digital natives”) spend considerably more time on SMSs than any of the older generations (“digital immigrants”). Thus, brands that aim to target this cohort need to develop successful engagement strategies (e.g. gamification and influencer marketing) on current and emerging SMSs. The suggested conceptualization provides guidelines for companies to effectively use such communication strategies to motivate young people to engage with their brands on sites such as Twitter, Instagram and Facebook.,A review of TAM research indicates that it lacks rich motivating/demotivating constructs, and thus borrows from other theories to complement this weakness. An examination of U&G frameworks, particularity Ducoffe (1996)-based models, indicates that these frameworks mainly test engagement with social media advertising but seldom other types of brand-driven engagement on SMSs. In addition, many U&G studies focus less than TAM studies do on outcome variables such as behavioral intentions and behavior. Thus, the authors propose a synthesized U&G and TAM framework that mitigates both theories’ weaknesses and builds on their strengths, enriching the growing research on brand-driven engagement behavior via SMSs.

Young consumers’ motivational drivers of brand engagement behavior on social media sites: A synthesized U&G and TAM framework

The residents of a destination play an important role in shaping a strong brand for that destination. However, little research has been done on how and why residents show discretionary behaviors to promote the effectiveness of their brand. This study applies the novel concept of residents' ‘place citizenship behavior’ to advance this research area. Specifically, we empirically examined the impact of destination residents' psychological ownership on their place citizenship behavior, and the findings reveal that place citizenship behavior is composed of positive word of mouth (WOM), helping behavior, supporting behavior, tolerant behavior, and protecting behavior. Destination psychological ownership positively affects place attachment, which further affects place citizenship behavior. Residents who have high self-efficacy are more likely to exhibit place citizenship behavior than those low in self-efficacy, even when they have similar levels of place attachment. This study provides theoretical and managerial insights into understanding the roles of residents in building a popular destination.

Impact of destination psychological ownership on residents’ “place citizenship behavior”

How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising

This study (N=348) examined the correlation for demographics of Turkish consumers, product trial, the type of media, and the credibility of advertising. The data was gathered by a telephone survey using the systematic sampling in Turkey. The results showed that higher household income, product trial, and certain types of media contributed to the credibility of advertising in a positive way. Price, quality, and word-of mouth were found to be important factors that affected Turkish consumers’ shopping decisions. The results were discussed in accordance with the truth effect and source credibility.

/pdf/the-importance-of-the-truth-effect-and-source-crediliblity-25a9wwi5fw.pdf

The i̇mportance of the truth effect and source crediliblity for new fmcgs advertising

Agency practitioners from PR agencies, advertising agencies, and other communication agencies and client practitioners from private and public organizations were surveyed regarding their perceptions and practices of integrated marketing communications (IMC). As a result of this study, agency practitioners evaluated PR and client practitioners evaluated advertising as the most important tool in the IMC development stage. Among Nowak and Phelps’ definitions of IMC, ‘the one voice concept’ was seen as the most appropriate definition of IMC by them. ‘Cost saving’ was considered as the least important benefit and ‘high cost’ as the least important barrier of an IMC program.

/pdf/agency-and-client-practitioners-perceptions-and-practices-of-3ex157qvzc.pdf

Agency and client practitioners’ perceptions and practices of imc

Survey was conducted to collect information on university students’ media consumption and habits. The result shows that the ones who use digital and broadcast media for collecting news and information have more experience of using the Internet. There is a significant difference between males and females both for media use and content consumption. Females more than males both tended to consume more more media and news content of media. The age difference between the participants was another important factor played role in whether or not Internet users got information and news about entertainment. The results were discussed and interpreted within the framework of digital divide, knowledge gap, and the theory of uses and gratifications.

/pdf/digitalized-youth-knowledge-gap-and-digital-divide-a-study-1gdqpj1w2e.pdf

Serra Inci Celebi

Papers

How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising

The i̇mportance of the truth effect and source crediliblity for new fmcgs advertising

Agency and client practitioners’ perceptions and practices of imc

Digitalized youth, knowledge gap, and digital divide: a study on youngsters’ media use for obtaining daily news

I Have a Story to Tell You: Engaging Learners and Issues in Distance Learning of Yasar University