Seung-Kyu Rhee

Bio: Seung-Kyu Rhee is an academic researcher from KAIST. The author has contributed to research in topics: Relevant cost & Competitor analysis. The author has an hindex of 5, co-authored 7 publications receiving 231 citations.

Public service quality and customer satisfaction: exploring the attributes of service quality in the public sector

Abstract: Beyond the existing SERVQUAL-based research, the authors develop an alternative model of public service quality. The various sources of public service quality are explored and a new classification scheme formulated by using critical incidents technique. Four main qualities of public service are identified: process quality, outcome quality, design quality, and relationship quality. The findings suggest that the critical attributes of public service quality for customer satisfaction differ according to the types of customers in the public sector. Final customers (beneficiaries) give priority to the process and outcome qualities, whereas intermediary customers (social workers) have high regard for the design and relationship qualities.

A Critical Review and New Policy Framework of Low-Carbon, Green-Growth Strategy of Korea

Abstract: The Korean government recently announced the official national greenhouse gas (GHG) emission reduction target, which is to cut carbon emissions by 30% from its business-as-usual (BAU) level forecast for 2020 In this chapter, we critically review the contents and processes of the low-carbon green growth national strategy as it has existed up to now, and then suggest a new framework to help realize the ambitious vision and the goals

The relationships between manufacturing strategy process, manufacturing-marketing integration, and plant performance: an empirical study of Korean manufacturers

Abstract: The purpose of this study is to examine the interrelationships between manufacturing strategy process (manufacturing strategy formulation and manufacturing strategy implementation), manufacturing-marketing integration and plant performance. For this study, a survey was conducted on 221 manufacturers from the machinery, automotive and electronics in South Korea. Subsequently, the related hypotheses were tested using structural equation modeling. According to the results, positive relationships were observed between the manufacturing strategy process, manufacturing-marketing integration and plant performance. Specifically, manufacturing strategy formulation positively influenced both manufacturing strategy implementation and manufacturing-marketing integration. Further, not only manufacturing strategy implementation, but manufacturing-marketing integration also has a direct positive influence on plant performance. Although manufacturing strategy formulation does not directly affect plant performance, its influence on plant performance is transmitted through two paths intermediated by both manufacturing strategy implementation and manufacturing-marketing integration, respectively. In contrast to quite a number of studies focused on the manufacturing strategy content, there only exists a relatively small number of studies related to the manufacturing strategy process. Therefore, this study is one of the few broad empirical studies that investigated the interrelationships between manufacturing strategy formulation, manufacturing strategy implementation, manufacturing-marketing cooperation and plant performance using structural equation modeling. Furthermore, it also verified that the manufacturing strategy process can be a source of plant performance improvement.

Out of the Crisis

Abstract: According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.