CHAPTER 1: Introduction to Design CHAPTER 2: Principles of Estimation and Inference: Means and Variance CHAPTER 3: Design and Analysis of Single-Factor Experiments: Completely Randomized Design CHAPTER 4: Single-Factor Experiments Having Repeated Measures on the Same Element CHAPTER 5: Design and Analysis of Factorial Experiments: Completely-Randomized Design CHAPTER 6: Factorial Experiments: Computational Procedures and Numerical Example CHAPTER 7: Multifactor Experiments Having Repeated Measures on the Same Element CHAPTER 8: Factorial Experiments in which Some of the Interactions are Confounded CHAPTER 9: Latin Squares and Related Designs CHAPTER 10: Analysis of Covariance

Statistical Principles in Experimental Design

Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM). While marketing researchers have a basic understanding of CB-SEM, most of them are only barely familiar with the other useful approach to SEM-partial least squares SEM (PLS-SEM). The current paper reviews PLS-SEM and its algorithm, and provides an overview of when it can be most appropriately applied, indicating its potential and limitations for future research. The authors conclude that PLS-SEM path modeling, if appropriately applied, is indeed a "silver bullet" for estimating causal models in many theoretical models and empirical data situations.

PLS-SEM: Indeed a Silver Bullet

A comprehensive and self-contained introduction to Gaussian processes, which provide a principled, practical, probabilistic approach to learning in kernel machines. Gaussian processes (GPs) provide a principled, practical, probabilistic approach to learning in kernel machines. GPs have received increased attention in the machine-learning community over the past decade, and this book provides a long-needed systematic and unified treatment of theoretical and practical aspects of GPs in machine learning. The treatment is comprehensive and self-contained, targeted at researchers and students in machine learning and applied statistics. The book deals with the supervised-learning problem for both regression and classification, and includes detailed algorithms. A wide variety of covariance (kernel) functions are presented and their properties discussed. Model selection is discussed both from a Bayesian and a classical perspective. Many connections to other well-known techniques from machine learning and statistics are discussed, including support-vector machines, neural networks, splines, regularization networks, relevance vector machines and others. Theoretical issues including learning curves and the PAC-Bayesian framework are treated, and several approximation methods for learning with large datasets are discussed. The book contains illustrative examples and exercises, and code and datasets are available on the Web. Appendixes provide mathematical background and a discussion of Gaussian Markov processes.

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Gaussian Processes for Machine Learning

Purpose: This paper discusses partial least squares path modeling (PLS), a powerful structural equation modeling technique for research on international marketing. While a significant body of research provides guidance for the use of covariance-based structural equation modeling (CBSEM) in international marketing, there are no subject-specific guidelines for the use of PLS so far.Methodology/approach: A literature review of the use of PLS in international marketing reveals the increasing application of this methodology.Findings: This paper reveals the strengths and weaknesses of PLS in the context of research on international marketing, and provides guidance for multi-group analysis.Originality/value of paper: The paper assists researchers in making well-grounded decisions regarding the application of PLS in certain research situations and provides specific implications for an appropriate application of the methodology.

The Use of Partial Least Squares Path Modeling in International Marketing

An account is given of a recently devised method of prediction based on sample reuse techniques. It is most useful in low structure data paradigms that involve minimal assumptions. A series of applications demonstrating the technique is presented.

The Predictive Sample Reuse Method with Applications

SUMMARY Two simple estimators are derived here for the means of the random effect model by means of predictive sample reuse. They are applied to two sets of data in the literature and compared with several other procedures. The mixed model is also discussed.

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A predictive approach to the random effect model

This article offers a synthesis of Bayesian and sample-reuse approaches to the problem of high structure model selection geared to prediction. Similar methods are used for low structure models. Nested and nonnested paradigms are discussed and examples given.

A Predictive Approach to Model Selection

Assuming a set of observations is available from the general linear model, and assuming prior information about parameters, we propose a method of assessing the influence of specified subsets of the data when the goal is to predict future observations.

Seymour Geisser

Papers

The Predictive Sample Reuse Method with Applications

A predictive approach to the random effect model

A Predictive Approach to Model Selection

A Predictive View of the Detection and Characterization of Influential Observations in Regression Analysis

Statistical Principles in Experimental Design.