Shanyong Wang

Bio: Shanyong Wang is an academic researcher from University of Science and Technology of China. The author has contributed to research in topics: Theory of planned behavior & Personal carbon trading. The author has an hindex of 27, co-authored 80 publications receiving 2562 citations.

Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model

Abstract: China is a major energy-consuming country and is under great pressure to improve its energy efficiency as well as reduce its carbon emissions. Hybrid electric vehicles (HEVs), as an energy-efficient transport innovation, have the potential to reduce gasoline consumption, carbon emissions and alleviate environmental problems. Diffusion of HEVs’ adoption is a significant initiative. A sample of 433 respondents has been collected in China to predict the customers’ intention to adopt HEVs, using an extended model of the theory of planned behavior (TPB). The empirical results show that the attitude toward HEVs, subjective norm, perceived behavioral control (the three primary elements of the TPB model) and personal moral norm partially mediate the effect of consumers’ environmental concern on their intention to adopt HEVs. Consumers’ environmental concern affects the adoption intention indirectly and is significantly positively related to the attitude toward HEVs, subjective norm, perceived behavioral control and personal moral norm, which in turn influence the adoption intention positively. The results confirm the appropriateness of the TPB model and verify that the extended TPB model has good explanatory power in predicting consumers’ intention to adopt HEVs. Based on the empirical results, we discuss the implications for promoting the adoption of HEVs and provide suggestions for future study.

Application of the extended theory of planned behavior to understand individual’s energy saving behavior in workplaces

Abstract: Individual’s energy saving behavior in workplaces is crucial to reduce energy consumption and carbon emissions The main idea of this research is to explore the determinants of individual’s energy saving behavior in workplaces An extended theory of planned behavior (TPB) has been used as the theoretical research framework The extension was implemented by adding two new variables: descriptive norm and personal moral norm Data were collected using questionnaire survey method and analyzed with the help of structural equation modeling (SEM) The results indicate that individual’s attitude towards energy saving, perceived behavior control, descriptive norm and personal moral norm positively affect individual’s energy saving intention in workplaces, while the effect of subjective norm is insignificant Descriptive norm is the most powerful variable to predict individual’s energy saving intention Moreover, the results also verify the usefulness of the extended TPB model, as it has increased the explanatory power of the original TPB model (from 226% to 349%) Based on the results, implications for improving individual’s energy saving intention in workplaces and suggestions for further research are discussed

An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model

Abstract: Ride-sharing has received great attention recently and is considered to be a sustainable transportation mode. Understanding the determinants of the consumers’ intention to use ride-sharing services is critical to promote such services. In this research, an extended technology acceptance model is used as a theoretical research framework. This extension was implemented by incorporating three new constructs: personal innovativeness, environmental awareness, and perceived risk. The model was empirically tested using questionnaire survey data collected from 426 participants. The results indicate that personal innovativeness, environmental awareness, and perceived usefulness are positively associated with consumers’ intention to use ride-sharing services, while perceived risk is negatively associated with the intention and perceived usefulness. The analysis shows that, contrary to our expectations, the perceived ease of use has no significant effect on intention to use ride-sharing services. In addition, personal innovativeness is positively related to perceived usefulness and perceived ease of use but negatively related to perceived risk. Based on these results, implications for practice and suggestions for further research are discussed.

The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields (Chinese Translation)

Abstract: What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.

Multivariate Data Analysis With Readings

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Risk-Aversion and Willingness to Pay For Energy Saving Measures in Residential Buildings

Abstract: This paper uses a choice experiment to evaluate the consumers' willingness to pay for energy-saving measures in Switzerland's residential buildings. These measures include air renewal (ventilation) systems and insulation of windows and facades. Two groups of respondents consisting respectively of 163 apartment tenants and 142 house owners were asked to choose between their housing status quo and each one of the several hypothetical situations with different attributes and prices. The estimation method is based on a fixed-effects logit model. The results suggest that the benefits of the energy-saving attributes are significantly valued by the consumers. These benefits include both individual energy savings and environmental benefits as well as comfort benefits namely, thermal comfort, air quality and noise protection.