Sharon Meraz

Bio: Sharon Meraz is an academic researcher from University of Illinois at Chicago. The author has contributed to research in topics: Blog network & Social media. The author has an hindex of 9, co-authored 14 publications receiving 998 citations.

Is There an Elite Hold? Traditional Media to Social Media Agenda Setting Influence in Blog Networks

Abstract: According to several 2008 reports, blogging continues to attract writers and readers (Comscore Media Matrix, 2008; eMarketer, 2008; Sifry, 2008; Universal McCann, 2008). This form of Web content creation has matured beyond public personal journaling to support citizen journalism or journalism produced by independent bloggers unaffiliated with professional newsrooms (Lenhart & Fox, 2006). The popularity of blogs is in part fueled by its interactive format: The blog tool is popularly believed to be a vehicle of democracy because it fosters decentralized citizen control as opposed to hierarchical, elite control (Crumlish, 2004; Levine, Locke, Searls, & Weinberger, 2001; Rosen, 2006; Scoble & Israel, 2006; Suroweicki, 2005; Weinberger, 2003, 2008). This inversion of elite control is the social outcome of a more interactive format. Blogs are popularly viewed as a form of social media, or media that is architected by design to readily support participation, peer-to-peer conversation, collaboration, and community (O’Reilly, 2004). Social media tools such as blogs enable Web content creators to circumvent the high transaction costs that once characterized usage of earlier media technologies (Gillmor, 2004; Benkler, 2006; Bowman & Willis, 2003; Shirky, 2008). Independent political bloggers that comment on day-to-day news command a readership rivaling that of traditional media entities (Armstrong & Moulitsas Zuniga, 2006). The initial public derision heaped by traditional media entities on these independent bloggers unaffiliated with traditional, professional newsrooms (Rosen, 2005) continues to wane as these bloggers gain respect among Web readers (Johnson & Kaye, 2004). Top independent political bloggers have played an influential role in holding public officials accountable from Trent Lott to Dan Rather (Meraz, 2008). The blog form has matured to resemble traditional journalism in form and practice: Top, independent bloggers now hire editors, blog full-time, and engage in investigative journalism acts (Stoller, 2007; Strupp, 2008). The growth in the independent political blogger’s credibility has taken place against the backdrop of traditional media’s loss

Networked Gatekeeping and Networked Framing on #Egypt:

Abstract: Using prior seminal work that places emphasis on news framing and its relevance to sociocultural context, this study describes, maps, and explains evolving patterns of communication on Twitter through the events of the 2011 Egyptian uprisings, which led to the resignation of President Mubarak. Using a multimethodological approach, we conducted a network, content, and discourse analysis of randomly sampled tweets from approximately one million tweets over a month-long time period to study broadcasting and listening practices on Twitter. The findings suggested networked framing and gatekeeping practices that became activated as prominent actors and frames were crowdsourced to prominence. Quantitative findings underscored the significant role of ordinary users who both rose to prominence and elevated others to elite status through networked gatekeeping actions. In depth, discourse analysis of prominent actors and frames highlighted the fluid, iterative processes inherent in networked framing as frames were p...

The fight for ‘how to think’: Traditional media, social networks, and issue interpretation:

Abstract: This study tested social influence theories against traditional media attribute agenda setting theory within 18 ideologically diverse political blogs, two elite traditional media entities, and the latter’s 11 political newsroom blogs across three issues in 2007. Results reveal significant correlations in left-leaning network agendas ranging from 0.64 to 0.91 through all issue periods. Social influence did not homogenize interpretative agendas within the right-leaning network through two of the three issue periods. As predicted, partisan blog networks showed insignificant correlations in attribute agendas, and unlike the left-leaning and moderate blog networks, the right-leaning blog network bore little similarity to traditional media’s issue interpretation across two of the three issues.These findings point to two significant trends: the growing power of social influence among partisan blog networks and the weakening influence of elite, traditional media as a singular power in influencing issue interpreta...

Rumors and factitious informational blends: The role of the web in speculative politics

Abstract: The World Wide Web has changed the dynamics of information transmission and agenda-setting. Facts mingle with half-truths and untruths to create factitious informational blends (FIBs) that drive speculative politics. We specify an information environment that mirrors and contributes to a polarized political system and develop a methodology that measures the interaction of the two. We do so by examining the evolution of two comparable claims during the 2004 presidential campaign in three streams of data: (1) web pages, (2) Google searches, and (3) media coverage. We find that the web is not sufficient alone for spreading misinformation, but it leads the agenda for traditional media. We find no evidence for equality of influence in network actors.

The Long Tail: Why the Future of Business is Selling Less of More

Abstract: The Long Tail: How Technology is turning mass markets into millions of niches. (p. 15). This passage from The Long Tail, pretty much sums it all up. The Long Tail by Chris Anderson is a good and worthwhile read for information scientists, computer scientists, ecommerce researchers, and others interested in all areas of Web research. The central premise of the book is that the combination of (1) the Pareto or Zipf distribution (i.e., power law probability distribution) that is characteristic of Web traffic and (2) the direct access to consumers via Web technology has opened up new business opportunities in the ''long tail''. Producers and advertisers no longer have to target ''the big hits'' at the head of the distribution. Instead, they can target the small, niche communities or even individuals in the tail of the distribution. The long tail is has been studied by Web researchers and has been noted in term usage on search engines, access times to servers, and popularity of Web sites. Andersen points out that the long tail also applies to products sold on the Web. He recounts that a sizeable percentage of Amazon sales come from books that only sell a few copies, a large number of songs from Rhapsody get downloaded only once in a month, and a significant number of movies from Netflix only get ordered occasionally. However, since the storage is in digital form for the songs and music (and Amazon out sources the storage of books) there is little additional inventory cost of these items. This phenomenon across all Web companies has led to a broadening of participation by both producers and consumers that would not have happened without the Web. The idea of the long tail is well known, of course. What Anderson has done is present it in an interesting manner and in a Web ecommerce setting. He applies it to Web businesses and then relates the multitude of other factors ongoing that permit the actual implementation of the long tail effect. Anderson also expands on prior work on the long tail by introducing an element of time, given the distribution a three dimensional effect. All in all, it is a nifty idea. The book is comprised of 14 chapters, plus an Introduction. Chapter 1 presents an overview of what the long tail is. Chapter 2 discusses the ''head'', which is the top of the tail where the …

The digital divide shifts to differences in usage

Abstract: In a representative survey of the Dutch population we found that people with low levels of education and disabled people are using the Internet for more hours a day in their spare time than higher educated and employed populations. To explain this finding, we investigated what these people are doing online. The first contribution is a theoretically validated cluster of Internet usage types: information, news, personal development, social interaction, leisure, commercial transaction and gaming. The second contribution is that, based on this classification, we were able to identify a number of usage differences, including those demonstrated by people with different gender, age, education and Internet experience, that are often observed in digital divide literature. The general conclusion is that when the Internet matures, it will increasingly reflect known social, economic and cultural relationships of the offline world, including inequalities.