scispace - formally typeset


Shweta Kushal

Bio: Shweta Kushal is an academic researcher from Indian Institute of Management Indore. The author has contributed to research in topic(s): Likert scale & Working class. The author has an hindex of 1, co-authored 4 publication(s) receiving 4 citation(s). Previous affiliations of Shweta Kushal include Indian Institute of Technology Madras.
Topics: Likert scale, Working class, Sustenance, Honour, Shame
More filters

Journal ArticleDOI
Shweta Kushal1, Evangeline Manickam1Institutions (1)
Abstract: The construction of an ethnic identity is based on the confluence of self and culture. Ethnic groups in the diaspora preserve ethnic identity by expecting adherence to communal and social codes and the Punjabi community in the UK is no exception. The construction of women as the repository of honour or izzat is the most important construct used to establish cultural order. This equates women with collective honour resulting in extreme psychological, mental and physical control over them. Therefore, they are unable to dissociate themselves from this construct and find themselves trapped within its confines. This paper locates Provoked by Kiranjit Ahluwalia and Rahila Gupta and Shame and Daughters of Shame by Jasvinder Sanghera in this context outlining the establishment and exertion of this construct, which perpetuates patriarchal order. It argues that the act of utterance through the autobiographies creates a space for alternative means of self-definition and presents counter-narratives to this hegemonic ...

2 citations

Journal ArticleDOI
Abstract: The working class population in Indian society has been largely centred on the male members of the group. Being dominantly patriarchal in nature, Indian social systems promote the ascendancy of the male over the female in all spheres of personal and professional life and the working class environment has traditionally been no exception to this rule. Women, both married and unmarried, have been confined to homes while men have gone to factories and institutions to earn a means of sustenance for the entire family. As a result, the structures in the workplace have also remained constant with men dealing with men in most factories. This paper examines the manner in which a certain alteration in the gender ratio of an organisation can bring about positive change in terms of productivity, behaviours, attitudes and efficiency on the shop floor. This paper studies one manufacturing organisation in the Malwa region in the state of Madhya Pradesh in India to highlight these changes through the manner in which the organisation implements this change.

1 citations

Journal ArticleDOI
Abstract: The purpose of this paper was to provide a framework of methods and skills for employer-oriented personal branding among business school students to create an effective digital curriculum vitae for employment and to test the students' awareness of personal branding techniques.,This was a mixed methods study which followed an exploratory model, where the findings of the qualitative first stage helped develop the hypotheses for the second (quantitative) stage of the study. The rich detailed data collected from the qualitative phase were used to develop the instrument for stage 2. Responses based on Likert scale were used in stage 2 to test the hypotheses.,The study tested hypotheses relating to personal branding, demonstrating that most of the skills and methods studied are held in high esteem by business school students. The study clearly establishes that these students possess a high degree of awareness about the need for employer-oriented personal branding and use various methods and skills to build their brand, validating our hypotheses.,This study focused only on two top-tier Indian business school students. A larger and more inclusive study in other emerging market nations may validate its findings. Students from non-business disciplines could be studied to find out differences in approaches to employer-oriented self-branding.,Students may be able to brand themselves better through the use of the methods and skills tested in this study. Within the business schools, faculty mentors can use this methodology to support students in further consolidation of their brand with the help of social media profiles such as LinkedIn, Facebook and others. The skills learnt in the business school will stand the student in good stead, and the company will benefit from their personal branding efforts translating into commercial benefits for the firm.,This paper provides a structured approach towards employer-oriented personal branding of students, missing in earlier studies.

Cited by
More filters

Journal ArticleDOI
Maninder Sangar, Julia Howe1Institutions (1)
Abstract: The cultural construct ‘shame’ (sharam) is cited as an oppressive force that controls and perpetuates patriarchal structures within particular cultures. ‘Shame’ and the related construct ‘honour’ (...

1 citations

Journal ArticleDOI
Christine Vogt-William1Institutions (1)
Abstract: Jasvinder Sanghera’s autobiographical trilogy explores how the concept of shame is instrumentalised in the practice of forced marriage in South Asian British diasporic contexts. As corollar...


Author's H-index: 1

No. of papers from the Author in previous years