Author
Simran Kaur Madan
Bio: Simran Kaur Madan is an academic researcher from Fore School of Management. The author has contributed to research in topics: Gratification. The author has co-authored 1 publications.
Topics: Gratification
Papers
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TL;DR: Wang et al. as discussed by the authors analyzed how brand credibility can influence the overall perceived value of voice assistants and found a significant and positive relationship between brand loyalty and individuals' continued usage of voice assistant.
9 citations
TL;DR: In this paper , the authors employ text mining and co-citation analysis to identify influential sources and main areas of knowledge in the domain of negative online reviews to generate insight into customers and firms in each negative online review stage, furnishing a conceptual framework that synthesizes the previous literature and highlighting the most important research gaps requiring attention.
Abstract: Negative online reviews can drastically influence consumer behavior and business strategies. Recent attention on the subject demonstrates its importance in the consumer and marketing literature. Even so, no study quantitatively investigates the corpus of the literature. This study quantitatively and systematically investigates the foundational research streams of negative online reviews to identify influential sources and main areas of knowledge in the domain. The study employs an integration of text mining and co-citation analysis, recognizing that firms’ responses to negative online reviews cannot be analyzed without understanding the role of customers. Accordingly, this study generates insight into customers and firms in each negative online review stage, furnishing a conceptual framework that synthesizes the previous literature and highlights the most important research gaps requiring attention. Ultimately, the conceptual framework can guide future researchers in unfolding new and novel directions to expand the boundaries of the negative online review literature.
3 citations
TL;DR: Wang et al. as mentioned in this paper found that online fan engagement exerted a significant and positive effect on celebrity worship and program commitment; celebrity worship positively impacted program commitment, and the prompts ability, personality, and facial attractiveness positively impacted online fan activity.
Abstract: Idol-nurturing reality shows that aim to produce idol groups by audience-chosen have become a hotbed for nurturing celebrities. The unique concepts and designs of idol-nurturing reality shows have attracted a group of committed female fans. As a result, the idol-nurturing reality show has become an essential genre of reality shows in the Asian market and an essential part of idol culture. This study concerned the unique concepts and designs of idol-nurturing reality shows and the psychology and behavior of the fans throughout the shows. Results of structural equation modeling based on survey data with 3,352 young Chinese respondents revealed a significant relationship between prompts, motives, online fan engagement, celebrity worship, and program commitment. The data from this study show that the prompts ability, personality, and facial attractiveness positively impacted online fan engagement and that viewing motives social interaction, voyeurism, and suspense positively impacted online fan engagement. In addition, this study found that online fan engagement exerted a significant and positive effect on celebrity worship and program commitment; celebrity worship positively impacted program commitment. This study also provides suggestions on enhancing the fan stickiness of shows and idols.
1 citations