In most parts of the world, globalization has become an unstoppable and potent force that impacts everyday life and international relations. The articles in this issue draw on theoretical insights from diverse perspectives (clinical psychology, consumer research, organizational behavior, political psychology, and cultural psychology) to offer nuanced understanding of individuals’ psychological reactions to globalization in different parts of the world (Australia, Hong Kong, Japan, Mainland China, Singapore, Switzerland, United States, Taiwan). These articles address the questions of how people make sense of and respond to globalization and its sociocultural ramifications; how people defend the integrity of their heritage cultural identities against the “culturally erosive” effects of globalization, and how individuals harness creative insights from their interactions with global cultures. The new theoretical insights and revealing empirical analyses presented in this issue set the stage for an emergent interdisciplinary inquiry into the psychology of globalization.

Toward a social psychology of globalization

In globalized economies, people often encounter symbols of dissimilar cultures simultaneously. Research on the psychological effects of simultaneous exposure to dissimilar cultures is therefore strategically located at the intersection of globalization, culture, and psychology. In seven experiments, we showed that exposure to a commercial product that embodies symbols of two dissimilar cultures can enhance perceptibility of cultural differences (Experiments 2, 5, and 6) and perceptions of cultural incompatibility (Experiment 1). Furthermore, following simultaneous exposure to two dissimilar cultures, individuals may display defensive responses to “cultural contamination” of an iconic cultural brand when mortality concerns are salient (Experiments 3, 4, and 7). Finally, although we obtained a robust bicultural exposure effect across experiments, thoughtful elaboration about cultural complexities can attenuate this effect and its attendant defensive responses to “cultural contamination” (Experiments 5–7).

Exclusionary reactions to foreign cultures: Effects of simultaneous exposure to cultures in globalized space

The influences of globalization have permeated various aspects of life in contemporary society, from technical innovations, economic development, and lifestyles, to communication patterns. The present research proposed a construct termed global orientation to denote individual differences in the psychological processes of acculturating to the globalizing world. It encompasses multicultural acquisition as a proactive response and ethnic protection as a defensive response to globalization. Ten studies examined the applicability of global orientations among majority and minority groups, including immigrants and sojourners, in multicultural and relatively monocultural contexts, and across Eastern and Western cultures. Multicultural acquisition is positively correlated with both independent and interdependent self-construals, bilingual proficiency and usage, and dual cultural identifications. Multicultural acquisition is promotion-focused, while ethnic protection is prevention-focused and related to acculturative stress. Global orientations affect individuating and modest behavior over and above multicultural ideology, predict overlap with outgroups over and above political orientation, and predict psychological adaptation, sociocultural competence, tolerance, and attitudes toward ethnocultural groups over and above acculturation expectations/strategies. Global orientations also predict English and Chinese oral presentation performance in multilevel analyses and the frequency and pleasantness of intercultural contact in cross-lagged panel models. We discuss how the psychological study of global orientations contributes to theory and research on acculturation, cultural identity, and intergroup relations.

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Conceptualizing psychological processes in response to globalization: Components, antecedents, and consequences of global orientations.

This research examines the mediating role of emotions implicated in the multicultural experience—creativity link. We propose that when individuals are dealing with apparent cultural contradictions upon encountering two cultures simultaneously, mentally juxtaposing dissonant cultural stimuli could lower positive affect or increase negative affect, which could in turn induce a deeper level of cognitive processing of cultural discrepancies and inspire creativity. Two studies compared dual cultural exposure versus single cultural exposure among bicultural Singaporeans (Study 1) and compared self-relevant (jointly presenting local and foreign cultures) versus self-irrelevant (jointly presenting foreign cultures only) dual cultural exposure among monocultural Taiwanese (Study 2). As in past research, dual cultural exposure promotes creativity, particularly if one presented culture is self-relevant. Further, this effect was mediated by a less positive or a more negative emotional state. These findings illuminate the underlying influence of emotions activated by simultaneous exposure to diverse cultures.

https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=2332&context=soss_research

Going Beyond the Multicultural Experience—Creativity Link: The Mediating Role of Emotions

Political theorists of globalization have argued that foreign inflows to a society can give rise to collective-identity closure—social movements aiming to narrow the in-group, and exclude minorities. In this research we investigate whether exposure to the mixing of a foreign culture with one's heritage culture can evoke need for closure, a motive that engenders ethnocentric social judgments. On the basis of a proposed identity threat mechanism, we tested the hypothesis that exposure to situations mixing foreign and heritage cultures would evoke need for closure for individuals with low foreign identification but not those with high foreign identification. An experiment with Hong Kong Chinese students varied linguistic and visual cues of Western and Chinese culture and found, as predicted, that exposure to mixed Western/Chinese conditions elevated need for closure for those low in Western identification but not those high in Western identification.

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Cultural Identity Threat: The Role of Cultural Identifications in Moderating Closure Responses to Foreign Cultural Inflow

Cross-border transactions are often perceived by the general public as national threats instead of rational business deals. We propose two interpretational mindsets that attenuate (transactional mindset) and agitate (categorization mindset) these culturally motivated responses. Three studies were conducted in Singapore and the United States with various cross-border acquisition scenarios. As predicted, transactional mindset, which centers around cost–benefit calculations, nudged participants to evaluate the foreign acquisition more rationally and evoked fewer social–cultural considerations than categorization mindset, which focuses on categorizing and comparison procedures, and when no mindset was primed. Furthermore, the effects of categorization mindset are particularly strong when one perceives the two transacting parties as dissimilar and when he/she identifies closely with the local culture. We conclude that while economic activities such as cross-border acquisitions can inadvertently evoke nationalistic reactions, it is possible to mitigate them or even encourage rational evaluations by influencing people's interpretational mindset.

Siqing Peng

Papers

National Feelings or Rational Dealings? The Role of Procedural Priming On The Perceptions of Cross-border Acquisitions