Siti Yusi Rusimah

Bio: Siti Yusi Rusimah is an academic researcher from Muhammadiyah University of Yogyakarta. The author has an hindex of 2, co-authored 2 publications receiving 4 citations.

The Process of Adopting Organic Agriculture Technology by Rice Farmers in the Sri Rejeki Farmers Group, Godean, Sleman

Abstract: The research objective was to describe the adoption process in the application of organic agricultural technology. The research was conducted in Brongkol, Sidomulyo Village, Godean, Sleman. This research uses descriptive analysis, qualitative paradigm. Data were collected by indepth interviews and observations on farmers who have received guidance on organic farming technology through field schools until they are saturated with information (20 respondents). Research results, at the awareness stage respondents are familiar with information on organic farming technology some were long before, sometime before, during implementation, and there were farmers who knew some time after the field school. The interested stage , respondents seek additional information through their friends. The evaluation stage is the stage when respondents begin to seriously assess. The process of the length of evaluation conducted by farmers is quite diverse. In the trial phase , respondents applied it to their land, with various sizes. The adoption stage , generally respondents accept to apply technology, there is a small proportion who do not continue the adoption. It is important to do intensive counselling.

Factors Affecting to Consumers' Attitude Towards Halal Label on Nugget and Sausage Packaging: a Case Study on Housewives at One Residential in YOGYAKARTA City

Abstract: Halal status of meat products is a credence attribute which is not visible and cannot be verified by consumers. Therefore, halal label is an important cue for consumers about the halal meat product. This study aimed to measure the consumers’ attitude and to clarify the demographic and psychological factors that affected the consumers’ attitude towards halal label on nugget and sausage packaging. The data of this study was collected in 2016 at one residential in Yogyakarta City. Meanwhile, respondents of 50 Muslim housewives were selected through simple random to fill out the self-administered questionnaire. To measure consumers’ information was used a 5 Likertscale of statement. While a binary logistic regression model was employed to analyse the effects of the demographic and psychological factors on consumers’ attitude. The results show that respondents of housewife perceived the label of council of certification, Arabic script of halal, and food ingredient could very well indicate the halal nature of nugget and sausage. Furthermore, respondents of housewife tend to use them to investigate the halal nature. The demographic factor which affected the variation of consumers’ attitude towards halal label was households’ expenditure of food, meanwhile the psychological factor which affected the variation of consumers’ attitude towards halal label was family habit of purchasing halal foods. Based on this results can be concluded that the respondents of housewife strongly believe on halal label on nugget and sausage packaging but they do not examine thoroughly. Respondent of housewife’s attitude toward halal label improved due to an increasing on households’ expenditure on food and a well family habituation.

The Product Features, Functions, and Benefits of Seafood Products for Competitive Repositioning

Abstract: The global demand for seafood products increased in a dynamic environment. Still, fails to achieve competitive positioning due to labeling, unattractive and unprofitable targeted segments, and less preferred quality and features. Thus, this study tried to create competitive positioning through features, functions, and benefits of seafood product attributes. The results arranged through consumer characteristics, consumer preference with conjoint analysis, market identification and competition with regression analysis, Multidimensional Scaling, and Correspondence Analysis from 206 respondents. The results prove that (i) canned fish, dried fish, and salted fish competed on freshness, durability, and food safety (labels); (ii) shredded fish, surimi, and pedak competed on density, taste, physiological function, and easy-to-use feature; (iii) crackers competed on taste, social function, and psychological function; (iv) shrimp paste competed on shape, color, surface condition, texture, additive content, and chemicals. The implications of the results: (i) transported and packed to processing plants and food storage facilities; (ii) an increase in food diversity, food fortification, and supplementation; (iii) cultural congruence between the product and the market with certain packaging designs, launch timing, and advertising; (iv) several methods of process, such as quick freezing and cook-chilling, pasteurized before packed or retort pouch and natural food additives.

Motivations, challenges, benefits, and educational needs associated with organic grain farming adoption in Iowa

Abstract: The low adoption rate of organic grain production in the United States contrasts with strong consumer demands for organic foods. The low adoption of organic grain farming has constrained further development of the organic sector. Organic agriculture stakeholders have appealed to increase domestic organic grain production. The federal government has provided support for research and extension education regarding organic farming. However, low adoption persists. A better understanding of cognitive and motivational aspects of farmer’s decision making could help policymakers, agricultural scientists, and extension educators to encourage more farmers to adopt organic grain production. This study identified (1) factors that motivated farmers to adopt organic grain farming; (2) challenges that hindered farmers’ adoption of organic grain farming; (3) benefits farmers experienced after adopting organic grain farming; (4) farmers’ needs for extension education regarding organic grain farming; and (5) educational program delivery formats preferred by farmers who raise organic grain crops. I conducted indepth interviews with seventeen Iowa organic grain farmers. Based on the responses from the interviews, I designed a survey incorporating multiple, five-point scales and administered the instrument to all farmers (672) who raised organic grain in Iowa. Farmers reported five motivations to adopt organic grain farming, which included profitability, personal safety, natural resources stewardship, consumers and public health, and honor and tradition. Challenges to adopting organic grain farming included elements of organic farming operation, particularly weeds; marketing, particularly access to organic hay, small grains and transitional crops markets; policies, particularly complex certification; finance, especially during the transitional period; inputs and information, mainly in the local level; social pressures from conventional farmers. Five areas of benefits associated with organic grain farming consisted of increased profitability,

Muslim Students’ Level of Knowledge of Halal Label, Hygiene, Preference and Buying Intention in Faculty of Health Sciences, Universitas Jenderal Soedirman

Abstract: Objective: Indonesian Muslims’ awareness of choosing halal food is considered low, while halal products are deemed healthier, more hygiene and more delicious . Some related factors need to be studied for improvement of knowledge level which may lead to Muslims’ halal awareness, particularly among college students . This research aimed to examine the relationship of the level of knowledge of halal label, hygiene and preference withpackaged food among the students of Unsoed Purwokerto. Method: The research employed an observational analysis and took 288 students from thefaculty of Health Sciences, Unsoed as the respondents using a purposive sampling technique. Obtained through questionnaire, the data were about the level of knowledge of halal label, hygiene, food preferenceand buying intention of packaged food . The data were analyzed by employing chi square test and SPSS program. Result: The research result showed that 80.5% students have medium level of knowledge of halal label. The level of knowledge of halal label is significantly correlated with students’ intention to buy packaged food (p = 0.021). In addition, there is correlation ofhygiene and preference with students ’ intention to buy packaged food (p = 0.000). Conclusion: Halal labeled packaged food buying intention is significantly correlated with the level of awareness of halal label, hygieneand preference. However, the awareness of halal label is still at middle level, thus it needs the Government’s sustainable nutritional and health promotion.

Group Dynamics for Urban Farming Development in Rejowinangun, Yogyakarta City

Abstract: This study aims to determine the group dynamics in urban farming development in Kampung Pilahan, Rejowinangun, Yogyakarta. The research method uses descriptive qualitative. Respondents consisted of leaders and administrators of urban farming groups who are truly active. Researchers conducted in-depth interviews with respondents to the chairmen and administrators of the Sinta Mina, Aisyiah, Agro 37, Agro 40 and Sledri Amigo farmer groups to explore information related to the development and group dynamics that occur in urban farming in Rejowinangun. In-depth interviews were continuously conducted, so that researchers could not find any new information (saturated information) related to urban farming. Information has been saturated when researchers have interviewed 20 respondents. Next, do data analysis, namely: compiling information in verbal tables and creating categories and compiling findings of concepts), then providing the meaning and interpretation of the relationship between the categories and concepts found. Finally a conclusion was drawn. The results showed that overall the dynamics of farmer groups were included in the "More Dynamic" category with urban farming development being included in the "More Developed" category. It is important to pay attention to the sustainability of urban farming in the future, considering that generally the members of farmer groups are old.