Author
Sonali Sitoshna Nayak
Bio: Sonali Sitoshna Nayak is an academic researcher from BML Munjal University. The author has contributed to research in topics: Green brands & Loyalty. The author has an hindex of 1, co-authored 1 publications receiving 52 citations.
Topics: Green brands, Loyalty, Brand loyalty, Sustainability, Altruism
Papers
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TL;DR: In this article, a structural model which includes social and environmental sustainability awareness in measuring customer altruism, buying intention, loyalty and customer evangelism was proposed. But, the model was tested using the Structural Equation Modelling (SEM) technique.
145 citations
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Journal Article•
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TL;DR: The essence of green marketing is to respond actively to man's increasing concern for ecological environment and make choices and decisions in marketing by adhering to the environmental protection principle and the (ecological) principle and building up green technology,green market and green industry.
Abstract: Green marketing stems from the degrading of ecological environment and consumer's increasing sense of(environmental) protection.The essence of green marketing is to response actively to man's increasing concern for ecological(environment) and make choices and decisions in marketing by adhering to the environmental protection principle and the(ecological) principle and building up green technology,green market and green industry.Therefore,green marketing has profound ethical connotation.However,green marketing in present Chinese enterprises is actually in conflict with the logics of enterprise behavior.
342 citations
TL;DR: In this article, the authors conduct a meta-analysis and systematic review of 362 research papers published in the well known peer-reviewed journals in the last sixteen years (2004-2019).
205 citations
TL;DR: In this article, the authors investigated whether green thinking and green altruism directly predict green purchasing intention, and how green intrinsic and extrinsic motivations can explain these relationships, and they found that both of these factors have a substantial impact on green buying intention.
70 citations
TL;DR: In this article, the authors examined the antecedents of brand love for both the local food distribution system and local food it distributes and employed the stimuliorganism-response (SOR) theory, which indicates that certain environmental stimuli influence the consumers' internal state or organism and shapes their behavior, in turn Specifically, they used altruism as the stimulus, supporting local producers, transparency, satisfaction with labeling, and desire for labeling as the consumers internal state (organism), and purchase intentions and brand love as the response Cross-sectional data were collected from 2045 local food
61 citations
TL;DR: In this article, the authors integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing and identify the moderating effects of green marketing (environmental advertising, and green word-of-mouth) and green psychological benefits (warm glow, self-expressive benefits, and nature experience) on the relationships between customer value, attitude towards the green product and green purchase intention.
Abstract: The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and green purchase intention. This study involved a survey that comprised 319 customers with at least a year’s experience in buying green products in Cambodia. The findings empirically revealed a significant and positive influence of green customer value on attitude towards green products. Furthermore, both green customer value and attitudes towards green products have a positive effect on green purchase intention. Green marketing (environmental advertising, and green word-of-mouth) and green psychological benefits (warm glow, self-expressive benefits, and nature experience) moderate the relationships between customer value, attitude towards the green product, and green purchase intention. The results may be beneficial for managers and marketers to develop appropriate green marketing strategies. They may also be helpful for academicians to conduct further validations regarding the theoretical framework of green purchasing.
60 citations