Data Mining - Concepts and Techniques.

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

In this paper, the authors show that PLS path modeling can be used to assess a hierarchical construct model. They provide guidelines outlining four key steps to construct a hierarchical construct model using PLS path modeling. This approach is illustrated empirically using a reflective, fourth-order latent variable model of online experiential value in the context of online book and CD retailing. Moreover, the guidelines for the use of PLS path modeling to estimate parameters in a hierarchical construct model are extended beyond the scope of the empirical illustration. The findings of the empirical illustration are used to discuss the use of covariance-based SEM versus PLS path modeling. The authors conclude with the limitations of their study and suggestions for future research.

/pdf/using-pls-path-modeling-for-assessing-hierarchial-construct-1nuf1tphs9.pdf

Using PLS path modeling for assessing hierarchial construct models: guidelines and impirical illustration

https://ira.lib.polyu.edu.hk/bitstream/10397/527/1/20%20year%20on%20and%2010%20years%20after%20the%20Internet.pdf

Progress in information technology and tourism management: 20 years on and 10 years after the Internet - the state of eTourism research.

In general, perceptions of information systems (IS) success have been investigated within two primary research streams--the user satisfaction literature and the technology acceptance literature. These two approaches have been developed in parallel and have not been reconciled or integrated. This paper develops an integrated research model that distinguishes beliefs and attitudes about the system (i.e., object-based beliefs and attitudes) from beliefs and attitudes about using the system (i.e., behavioral beliefs and attitudes) to build the theoretical logic that links the user satisfaction and technology acceptance literature. The model is then tested using a sample of 465 users from seven different organizations who completed a survey regarding their use of data warehousing software. The proposed model was supported, providing preliminary evidence that the two perspectives can and should be integrated. The integrated model helps build the bridge from design and implementation decisions to system characteristics (a core strength of the user satisfaction literature) to the prediction of usage (a core strength of the technology acceptance literature).

A Theoretical Integration of User Satisfaction and Technology Acceptance

https://isiarticles.com/bundles/Article/pre/pdf/20016.pdf

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

The authors investigate the impact of satisfaction on loyalty in the context of electronic commerce Findings of this research indicate that although e-satisfaction has an impact on e-loyalty, this relationship is moderated by (a) consumers' individual level factors and (b) firms' business level factors Among consumer level factors, convenience motivation and purchase size were found to accentuate the impact of e-satisfaction on e-loyalty, whereas inertia suppresses the impact of e-satisfaction on e-loyalty With respect to business level factors, both trust and perceived value, as developed by the company, significantly accentuate the impact of e-satisfaction on e-loyalty © 2003 Wiley Periodicals, Inc

E-satisfaction and e-loyalty: A contingency framework

Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performance is moderated by firm's R&D and marketing capabilities.

https://link.springer.com/content/pdf/10.1057%2Fpalgrave.jibs.8491006.pdf

Multinationality and firm performance: The moderating role of R&D and marketing capabilities

Globally, the characteristics of a website that are critical to increasing the likelihood that customers will shop at that site and will come back for future purchases are largely unknown. Actual shopping tasks by 299 respondents from 12 countries indicate that site quality, trust, and positive affect toward it are critical in explaining both the purchase intentions and loyalty of visitors to the site. This research indicates that the impact of these factors varies across different regions of the world and across different product categories. Results of this research highlight the need to tailor websites according to each world region and product being offered for sale.

The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries

Previous researchers have established that brand names are important in determining perceptions of brand quality and attitude towards the product. In this research we investigate the role of brand name in shaping consumers’ evaluation of search, experience, and credence attributes. The findings confirm that, prior to trial, brand name increases consumers’ perception of experience and credence attribute performance evaluations. However, prior to trial, brand name is found not to affect consumers’ perception of search attributes. Trial of the brand is found to reduce (and not eliminate) the advantage branded products have in enhancing consumers’ perception of experience and credence attributes.

Srini S. Srinivasan

Papers

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

E-satisfaction and e-loyalty: A contingency framework

Multinationality and firm performance: The moderating role of R&D and marketing capabilities

The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries

Evaluation of search, experience and credence attributes: role of brand name and product trial