Srinivas Gunta

Bio: Srinivas Gunta is an academic researcher from Indian Institute of Management Indore. The author has contributed to research in topics: Emerging markets & Credibility. The author has an hindex of 2, co-authored 7 publications receiving 18 citations. Previous affiliations of Srinivas Gunta include Indian Institute of Management Ahmedabad.

Empowering subsistence women entrepreneurs in India: Insights from Lijjat, Mulukanoor and MPWPCL

Abstract: Empowerment of women by social enterprises in emerging economies has received attention from researchers. This paper aims to study three social enterprises in India that aim to empower subsistence women entrepreneurs.,A comparative case analysis of three social enterprises is done to develop understanding of systems and processes adopted by them. Sources such as published journal and news articles, case studies, success stories and official websites are used for data collection.,The study found that all three organisations strive to increase the asset base of members by organizing disempowered subsistence producers lacking market power; extending services throughout the value chain, i.e. from raw material supply to marketing of products; ploughing back regular incomes and bonuses through mechanisms acceptable to all members; and empowering subsistence producers to gain market power and ability to choose. The interventions give market exposure and voice to the concerns of women producers. These organisations successfully leverage the strength of their relations with civil society and markets in sustaining the business. Women empowerment was found to be achieved through regular income, collective voice, ability to take decisions and creation of social value.,This paper does not take into consideration enterprises promoted by government.,A conceptual framework is suggested in this paper along with insights for organisations interested in collectivising subsistence women for empowering them.,The conceptual framework provided in this paper enriches the understanding of social enterprises working with the objective of women empowerment.

eWOM via social networking site: source versus message credibility

Abstract: New media has brought customers closer, they extensively indulge in eWOM. Unlike face to face WOM, which originates from known sources, eWOM on social media may originate from lesser known/unknown sources. Drawing on source credibility theory and persuasion research, aim of this study is to understand the interactive and distinct role of source and message credibility of eWOM towards consumer's brand attitude. Brand attitude may be influenced differently by different levels and combinations of source and content (message) credibility. Using the Facebook interface 246 between subject factorial design experiments are conducted. Two-way interaction effect of source and message credibility over consumer's brand attitude is tested; further one-way analysis of variance is tested to examine the varying influence of different levels and combinations of source and message credibility. A significant two-way interaction of source and message credibility moderate brand attitude. Results suggest that different levels and combinations of perceived source and message credibility, on social networking site influence consumer's brand attitude inconsistently. Study recommends caution to marketers while selecting online influencers for 'induced eWOM' campaign as believability may be moderated by all the different cues of credibility differently.

Impact of Anonymity and Identity Deception on Social Media eWOM

Abstract: Brand-related consumer to consumer communication, eWOM, is taking place in many forms across the social media space. Rules that governed credibility assessment of brand-related communication, WOM, in the Face to Face context may vary on social media, specifically because of anonymity that is afforded on different social media sites. The current study looks closely on the impact of anonymity in typical eWOM behaviour context on social media by drawing observations from a recent case in point and literature. The paper concludes with a list of relevant factors and propositions that must be tested empirically to draw greater understanding of the phenomenon.

A Synthesis of Organizational Learning and Knowledge Management Literatures

Abstract: This paper synthesizes the literatures from the organizational learning and knowledge management fields Two distinct epistemological traditions are identified and the literature under each tradition is synthesized separately Epistemology of possession considers knowledge as an object that can be codified, stored, retrieved and applied to achieve organizational outcomes The practice-based-perspective of knowledge assumes knowledge as an integral part of doing and as something that cannot be distinct from the process of learning The major contribution of this paper is to present an integrated model of organizational learning synthesizing the frameworks of Kolb, Crossan et al and Nonaka

Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue

Abstract: The study examines how consumers, in a Facebook eWOM context, perceived source and message credibility by utilizing self-shared and system-generated cues. It investigates:(1) to what extent source and message credibility derived from these cues may lead to significant attitudinal responses and intentions to purchase; (2) and to what extent attitudinal responses are likely to vary with different levels and combinations of these credibility cues. Data was collected from 246 respondents who were exposed to Facebook eWOM scenarios. The structural model results confirm that the perceived source and message credibility derived from self-shared and system-generated cues are significant antecedents to purchase-related consideration for a brand. The results further confirm that these cues have an overall balancing effect: one compensates for the low level of the other leading to a significant persuasive response. The study evaluates traditional antecedents of WOM adoption, namely, perceived source and message credibility derived from unique interface-related features.

기독교 사역과 Leadership

Abstract: Building Leadership Effectiveness This program encourages leaders to develop practices that transform values into action, vision into realities, obstacles into innovations, and risks into rewards. Participants will be introduced to the five practices of exemplary leadership: modeling the way, inspiring a shared vision, challenging the process, enabling others to act, and encouraging the heart Coaching & Communicating for Performance Coaching & Communicating for Performance is a highly interactive program that will give supervisors and managers the opportunity to build skills that will enable them to share expectations and set objectives for employees, provide constructive feedback, more effectively engage in learning conversations, and coaching opportunities. Skillful Conflict Management for Leaders As a leader, it is important to understand conflict and be effective at conflict management because the way conflict is resolved becomes an integral component of our university’s culture. This series of conflict management sessions help leaders learn and put into practice effective strategies for managing conflict.

What About Us

Abstract: Established in 2006, TATA Africa Services (Nigeria) Limited operates as the nodal point for Tata businesses in West Africa. TATA Africa Services (Nigeria) Limited has a strong presence in Nigeria with investments exceeding USD 10 million. The company was established in Lagos, Nigeria as a subsidiary of TATA Africa Holdings (SA) (Pty) Limited, South Africa and serves as the hub of Tata’s operations in Nigeria and the rest of West Africa.

Entrepreneurship, economic development and institutions

Abstract: textThis paper is an introduction to the special issue from the 3rd Global Entrepreneurship Monitor Research Conference held in Washington, D.C., in 2008. The paper has three objectives. First, to discuss the importance of the three stages of economic development, the factor-driven stage, the efficiency-driven stage and the innovation-driven stage. Second, to examine the empirical evidence on the relationship between stages of economic development and entrepreneurship. Third, to present a summary of the papers in the context of the theory.

Core Values

Abstract: Editor in chief Miguel Encarnacao discusses recent changes to CGaA and the magazine's strategic orientation. He also introduces the magazine's newest editorial board member, Seungyong Lee of the Pohang University of Science and Technology.