Author
Stephen Charters
Other affiliations: Reims Management School
Bio: Stephen Charters is an academic researcher from Edith Cowan University. The author has contributed to research in topics: Wine & Quality (business). The author has an hindex of 15, co-authored 26 publications receiving 1172 citations. Previous affiliations of Stephen Charters include Reims Management School.
Topics: Wine, Quality (business), Service quality, Tourism, Winery
Papers
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TL;DR: In this article, a model of wine tourism is proposed to locate specific tourist activities and thereby have a better understanding of what constitutes wine tourism, and whether or not specific cultural and geographic differences may have an impact on the segmentation of the wine tourist.
530 citations
TL;DR: This article investigated the relationship between wine drinkers' product involvement and their engagement with wine quality, particularly how they conceptualise quality, how they evaluate it, and the dimensions of quality they focus on.
Abstract: Purpose – The aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with wine quality. It examined particularly how they conceptualise quality, how they evaluate it, and the dimensions of quality they focus on.Design/methodology/approach – The study used focus groups (including wine tasting as a stimulus) and individual interviews to elicit data. Wine drinkers across Australia were informants for the study.Findings – There appears to be a relationship between involvement level and how wine quality is perceived. Higher‐involvement drinkers seemed more inclined to conceptualise wine quality as objective whereas lower‐involvement consumers tended to see it as subjective. Lower‐involvement informants often focused more on sensory dimensions of wine quality (like flavour or smoothness), while high‐involvement drinkers used more cognitive dimensions such as interest or complexity. Further, there appears to be evidence for a group of medium‐involvem...
153 citations
TL;DR: Wine was found to be strongly associated with food along three dimensions: complementarity, social meaning, and lubrication, in the context that it is generally deemed inappropriate to consume wine without food.
Abstract: Purpose – Food and alcohol are symbolically and physically linked in many cultures. This article seeks to explore Australians' perceptions of the relationships between food and two of the more popular forms of alcohol – wine and beer.Design/methodology/approach – The findings from two parallel alcohol studies are reported. One study examined the role of wine consumption in Australian culture (n=105), while the other study performed the same function in terms of beer consumption (n=115). Interviews and focus groups were used in both studies to collect data from consumers and industry representatives to identify expectations of appropriate food and alcohol pairing.Findings – Wine was found to be strongly associated with food along three dimensions: complementarity, social meaning, and lubrication. This association occurs in the context that it is generally deemed inappropriate to consume wine without food. By comparison, a much weaker association appears to exist between food and beer. Interviewees reported...
81 citations
TL;DR: In this article, a qualitative research process was used to explore these factors to understand better the motivational aspect of Australian consumers' relationship with wine, and the findings cover both symbolic and experiential purposes.
Abstract: There is an increasing interest in the consumption and social meaning of food and drinks in the discipline of marketing. This article reports the findings of an exploratory research study into the motivational factors which inform the reasons why people drink wine. A qualitative research process was used to explore these factors to understand better the motivational aspect of Australian consumers' relationship with wine. The findings cover both symbolic and experiential purposes. Enjoyment, situational factors, personal historical context, and lifestyle-related issues appeared to be crucial. Additionally, cognitive dimensions, aesthetics, and memory-related factors are also significant although previously these have been less noted by researchers.
79 citations
TL;DR: In this article, the authors consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and consequences.
Abstract: Purpose
The aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and consequences.
Design/methodology/approach
The authors conceptually analyse the role of place in marketing by contrasting terroir to three other approaches: “in the style of […]”; “made in […]” and Protected Designations of Origin. They explore the impact of terroir on a range of products, offering a series of terroir value propositions.
Findings
Versus other place links, terroir offers a more specific Resource-Advantage, operating at environmental, philosophical and commercial levels. It offers a unique form of value to both consumers (e.g. identity, authenticity, cultural rootedness) and producers (e.g. irreproducibility, potential legal protection).
Research limitations/implications
Propositions address the antecedents and consequences of the terroir designation, the impact of consumer engagement, perceived authenticity and the added value offered to other regional goods. Additionally, how terroir may form a barrier to market entry, the relationship it has with the territorial brand, whether it offers greater product longevity and how it can be used as leverage for other related place-based brands and tourism are examined.
Originality/value
This is the first paper to address terroir as a marketing concept and to situate it within other forms of place marketing. It provides a definition, outlines the ways in which terroir creates value and provides a research agenda for future engagement with the concept.
69 citations
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TL;DR: Reading a book as this basics of qualitative research grounded theory procedures and techniques and other references can enrich your life quality.
13,415 citations
TL;DR: In this paper, the authors demonstrate the use of an investigative technique which has until now only been used in the field of psychology, namely, the Village Test, to explore service brand attachment.
Abstract: Purpose – The purpose of this paper is to demonstrate the use of an investigative technique which has until now only been used in the field of psychology, namely, the Village Test The new version of the Village Test proposed in this paper aims to explore service brand attachment Design/methodology/approach – Village Tests were administered over 9 months, including two pre-test phases, followed by a series of 21 final tests Two main types of analytical procedures were used in the interpretation of our data: procedures used for textual data analyses and procedures used for non-textual data analyses Findings – The spatially oriented attachment toward service brands is sustained by three service experience axes The first axis involves the ritualized aspects of consumer experience The second axis takes into account the congruence between the servicescape associations and the brand associations The third axis is linked to the memorable nature of a previous consumer experience Research limitations/implic
778 citations
TL;DR: In this paper, the authors examined the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions and found that highly motivated, long distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions.
648 citations
TL;DR: In this paper, a large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation, and three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses.
487 citations
TL;DR: This article examined a behavioral model of wetlands tourism using variables of destination image, attitude, motivation, satisfaction and future behavior for tourists at Cigu, Sihcao and Haomeiliao in southwestern Taiwan.
Abstract: This study examines a behavioral model of wetlands tourism using variables of destination image, attitude, motivation, satisfaction and future behavior for tourists at Cigu, Sihcao and Haomeiliao in southwestern Taiwan. Empirical results indicate that destination image directly affects satisfaction and indirectly affects future behavior. Tourist attitude directly affects satisfaction and indirectly affects future behavior, while tourist motivation directly affects satisfaction and indirectly affects future behavior. Tourist satisfaction had a significant influence on future behavior, and satisfaction proved a significant mediating variable within this behavioral model.
470 citations