NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS by Richard H. Thaler and Cass R. Sunstein Penguin Books, 2009, 312 pp, ISBN 978-0-14-311526-7This book is best described formally as a general explanation of and advocacy for libertarian paternalism, a term coined by the authors in earlier publications. Informally, it is about how leaders, systems, organizations, and governments can nudge people to do the things the nudgers want and need done for the betterment of the nudgees, or of society. It is paternalism in the sense that "it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better", (p. 5) It is libertarian in that "people should be free to do what they like - and to opt out of undesirable arrangements if they want to do so", (p. 5) The built-in possibility of opting out or making a different choice preserves freedom of choice even though people's behavior has been influenced by the nature of the presentation of the information or by the structure of the decisionmaking system. I had never heard of libertarian paternalism before reading this book, and I now find it fascinating.Written for a general audience, this book contains mostly social and behavioral science theory and models, but there is considerable discussion of structure and process that has roots in mathematical and quantitative modeling. One of the main applications of this social system is economic choice in investing, selecting and purchasing products and services, systems of taxes, banking (mortgages, borrowing, savings), and retirement systems. Other quantitative social choice systems discussed include environmental effects, health care plans, gambling, and organ donations. Softer issues that are also subject to a nudge-based approach are marriage, education, eating, drinking, smoking, influence, spread of information, and politics. There is something in this book for everyone.The basis for this libertarian paternalism concept is in the social theory called "science of choice", the study of the design and implementation of influence systems on various kinds of people. The terms Econs and Humans, are used to refer to people with either considerable or little rational decision-making talent, respectively. The various libertarian paternalism concepts and systems presented are tested and compared in light of these two types of people. Two foundational issues that this book has in common with another book, Network of Echoes: Imitation, Innovation and Invisible Leaders, that was also reviewed for this issue of the Journal are that 1 ) there are two modes of thinking (or components of the brain) - an automatic (intuitive) process and a reflective (rational) process and 2) the need for conformity and the desire for imitation are powerful forces in human behavior. …

Nudge: Improving Decisions about Health, Wealth, and Happiness

How to ... be a reflective practitioner.

The Personal Interview

What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.

The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields (Chinese Translation)

This article discusses empirical findings and conceptual elaborations of the last 10 years in strategic niche management research (SNM). The SNM approach suggests that sustainable innovation journeys can be facilitated by creating technological niches, i.e. protected spaces that allow the experimentation with the co-evolution of technology, user practices, and regulatory structures. The assumption was that if such niches were constructed appropriately, they would act as building blocks for broader societal changes towards sustainable development. The article shows how concepts and ideas have evolved over time and new complexities were introduced. Research focused on the role of various niche-internal processes such as learning, networking, visioning and the relationship between local projects and global rule sets that guide actor behaviour. The empirical findings showed that the analysis of these niche-internal dimensions needed to be complemented with attention to niche external processes. In this respect, the multi-level perspective proved useful for contextualising SNM. This contextualisation led to modifications in claims about the dynamics of sustainable innovation journeys. Niches are to be perceived as crucial for bringing about regime shifts, but they cannot do this on their own. Linkages with ongoing external processes are also important. Although substantial insights have been gained, the SNM approach is still an unfinished research programme. We identify various promising research directions, as well as policy implications.

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Strategic niche management and sustainable innovation journeys: Theory, findings, research agenda and policy

The adoption of cleaner vehicles in the UK: exploring the consumer attitude–action gap

The crucial role of design in international competition is only now becoming fully appreciated Based on a wide range of research in over a hundred leading companies world-wide 'Winning by Design' describes and analyses how good product design contributes to profitability

Winning by Design : Technology, Product Design and International Competitiveness

Purpose – This paper aims to summarise the methods and main findings of a study of the environmental impacts of providing higher education (HE) courses by campus‐based and distance/open‐learning methods.Design/methodology/approach – The approach takes the form of an environmental audit, with data from surveys of 20 UK courses – 13 campus‐based, seven print‐based and online distance learning courses – covering travel, paper and print consumption, computing, accommodation, and campus site impacts. Results were converted into energy and CO2 emissions per student per 100 hours of degree study.Findings – Distance learning HE courses involve 87 per cent less energy and 85 per cent lower CO2 emissions than the full‐time campus‐based courses. Part‐time campus HE courses reduce energy and CO2 emissions by 65 and 61 per cent, respectively, compared with full‐time campus courses. The lower impacts of part‐time and distance compared with full‐time campus courses is mainly due to a reduction in student travel and elim...

/pdf/designing-low-carbon-higher-education-systems-environmental-45hsp9r8zt.pdf

Designing low carbon higher education systems: Environmental impacts of campus and distance learning systems

Introduction - Martin Le Voi and Stephen Potter Getting Going - Stephen Potter Planning and Organizing a Research Project - David Wield et al The Writing Process - Andrew Ward Undertaking a Topic Review - Stephen Potter Using Computers in Research - Martin Le Voi Responsibilities, Rights and Ethics - Martin Le Voi The Examination Process and the Viva - Stephen Potter with Contributions from Professor John Swift

Doing postgraduate research

http://oro.open.ac.uk/12862/1/On_Transport_Integration_FUTURES.pdf

Stephen Potter

Papers

The adoption of cleaner vehicles in the UK: exploring the consumer attitude–action gap

Winning by Design : Technology, Product Design and International Competitiveness

Designing low carbon higher education systems: Environmental impacts of campus and distance learning systems

Doing postgraduate research

On transport integration: a contribution to better understanding ☆