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Teck Hau Ho

Researcher at University of California, Berkeley

Publications -  4
Citations -  1682

Teck Hau Ho is an academic researcher from University of California, Berkeley. The author has contributed to research in topics: Behavioral economics & Rationality. The author has an hindex of 3, co-authored 4 publications receiving 1339 citations.

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Redefine Statistical Significance

TL;DR: This article proposed to change the default P-value threshold for statistical significance for claims of new discoveries from 0.05 to 0.005, which is the threshold used in this paper.
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Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

TL;DR: This article reviewed six behavioral economics models that are useful to marketing, including sensitivity to reference points and loss aversion, social preferences toward outcomes of others, and preference for instant gratification, allowing decision makers to make mistakes, encounter limits on the depth of strategic thinking, and learn from feedback.
Posted Content

Redefine Statistical Significance

TL;DR: The authors proposed to change the default P-value threshold for statistical significance for claims of new discoveries from 0.05 to 0.005, which is the threshold used in this paper.
Posted Content

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

TL;DR: The authors reviewed six behavioral economics models that are useful to marketing, including sensitivity to reference points and loss aversion, social preferences toward outcomes of others, and preference for instant gratification, allowing decision makers to make mistakes, encounter limits on the depth of strategic thinking, and learn from feedback.