Digital transformation of businesses has seen tremendous growth recently, moreover, COVID-19 has increased online shopping. However, it is important for businesses that customers’ online shopping experience is secure and joyful. In this paper, customers’ security perception regarding some leading mobile commerce applications in Saudi Arabia is explored. Our survey questions focused on three aspects, namely: Consumer rating, trustworthiness, and credit card security. The results highlight that consumers perceive that mobile commerce applications in Saudi Arabia need further improvement in security. In this work, a model to improve customers’ security perception in Saudi Arabia is presented. This model can be generalized to other geographical regions as well. The model outlines different actions for practitioners and policymakers that help in improving security infrastructure, authentication mechanisms, and trustworthiness.

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An Empirical Study of Mobile Commerce and Customers Security Perception in Saudi Arabia

Agricultural E-commerce: Attitude segmentation of farmers

 The COVID-19 pandemic is a new virus that allegedly originated in Wuhan, China, in 2019. This COVID-19 has spread rapidly, disrupting all sectors of life in various countries. The Covid-19 pandemic also impacted Indonesia's economic decline in 2020 and triggered the acceleration of the world recession. The policy of Large-Scale Social Restrictions (PSBB) and regional quarantine significantly impacted the delay in the distribution of goods, which resulted in employee housing and even layoffs. The fear of contracting COVID-19 triggers the intensity of the use of private vehicles as well as the intention to own a car. Lifestyle changes in traveling, especially the choice of the private car, are also influenced by the primary destination and distance traveled during the pandemic. But the economic pressure of the impact of the pandemic has become a substantial perception control that holds back the realization of intention to make a personal vehicle purchase decision. Although there has been an increase in the frequency of private vehicle use during the pandemic, in reality, the increase has not impacted private car sales. This is caused by the purchasing power of consumers, who are still hampered because of the pandemic. The government itself is aware that the automotive industry is an industry that has a significant contribution to 20 percent of the national Gross Domestic Product (GDP) and absorbs 1.5 million workers. This prompted the government to issue a stimulus in the form of policy relaxation to boost the productivity of the auto industry.

Analysis of Lifestyle and Consumer Attitude Towards Intention to Purchase a Personal Car During Pandemic

The function of financial technology (or “FinTech” or “FT”) in influencing the intake of Renewable Energy (REY) across the Asian Cooperation Dialogue (ACD) locations is underlined in this study. Reducing carbon dioxide emissions, increasing power safety concerns, and the volatility of oil filling are all driving forces behind REY growth. FT influences cybersecurity regarding consumer decisions, savings, and funding. Therefore in the digital 4.0 era, the renewable energy program carries cyber security is needed to protect systems and networks. Cryptocurrencies like NRGcoin, blockchain-based REY certifications like Origin from the Energy Web Foundation, and crowdsourcing for REY assignments are just a few examples. The purpose of this study was to measure the effect of FT on the use of REY. He did so by reading a balanced panel of 7 ACD countries from 2007 to 2020. The fixed yield estimator using the Driscoll-Kraay fashionable error was used to estimate the empirical model. Records show that increased use of FT and REY has a very favorable relationship. These findings provide a platform for governments and policymakers to nurture and inspire you to use FT to improve your green energy sector.

Cybersecurity for FinTech on Renewable Energy from ACD Countries

Explaining the Factors Influencing Consumer Perception, Adoption Readiness, and Perceived Usefulness toward Digital Transactions: Online Retailing Experience of Millennials in India

This study aims to analyze the affect of attitude, subjective norm, perceived behavioral control, and perceived risk on intention to shop online and its impact on online shopping behavior. The exogen variables on this study are attitude, subjective norm, perceived behavioral control, and perceived risk. While the endogen variables are intention to shop online and behavior to shop online. Data collection was carried out by distributing 100 questionnaires to users of e-commerce as respondents. By using SEM PLS, this result of this study showed that from 5 initial hypotheses were developed; only 2 hypotheses did not affect to shop online’s behavior; there were subjective norm to intention to shop online; and perceived risk to purchase intention

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How Theory of Planned Behavior And Perceived Risk Affect Online Shopping Behavior

Nowdays many factors influence shopper interested in buying merchandise through e-business, such as promotions made by e-business companies, speed and less time, fast payment transactions and low cost, and marketing mix. Most shopper utilize e-business to shop for food products, electronics, logistic (such as gojek/grab/uber, travel) and others. The application of e-business can not be separated from the expertise and knowledge of the public in using the internet and computer systems. However, Indonesian people's awareness of e-business is still low, many people do not know how to utilize it. This is due to low internet infrastructure factors, poor telecommunication facilities. This is still a barrier to the interest of the people of Indonesia to testify online. In addition, shopper confidence and trust in the security of e-business can affect someone to shop online. In explaining the factors that impact on shopper conduct to utilize e-business utilized theory of planned behavior approach. The theory of Planned Behavior (TPB) has supported the prediction of many different conducts of people. TPB shows that determining conduct is one's purpose. This study aims to analyze the impact of perceived behavioral control, subjective norm, and attitude, on purpose to shop online and its impact on online shopping behavior. Exogenous variable research is perceived behavioral control, subjective norm, and attitude. The variables of endogenous research are intended to shop online and online shopping behavior. The research sample of 100 respondents was shopper who shopped in e-business X. Data collection method using questionnaires. Data analysis method using SEM PLS.

Theory of Planned Behavior Influences Online Shopping Behavior

The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.
 

https://journal.pandawan.id/sabda/article/download/275/256

Maximizing Online Marketing Strategy with Digital Advertising

 The purpose of this study was to analyze the effect of social media marketing on purchase impulses mediated by brand attentiveness. This research has three variables, namely social media marketing, brand attentiveness, and purchase impulse. The sample in this study was 231 customers of UMKM X. The method of analysis in this study was SEM partial least squares (PLS) analysis. PLS-SEM analysis was carried out through secondary data collection and hypothesis testing. The results showed that all 4 hypotheses were significant.

The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X

The study is aimed to develop a model that predict intention to shop online on Generation Z. the factors is derived from TRA and TPB that included perceived usefulness, perceived ease of use, and attitude toward online shopping. SEM-PLS used to analyze the data from 287 respondents. The result is that all of the hypotheses are significant which concluded that there is significant impact of perceived usefulness and perceived ease of use toward intention to shop online through attitude toward online shopping.

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Tessa Handra

Papers

How Theory of Planned Behavior And Perceived Risk Affect Online Shopping Behavior

Theory of Planned Behavior Influences Online Shopping Behavior

Maximizing Online Marketing Strategy with Digital Advertising

The Influence of Social Media Marketing on Purchase Impulses with Brand Attentiveness as A Mediating Variable on UMKM X

The Effect Of Technology Acceptance Model On Online Shopping Behavior On Generation Z