This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is structured around one principal question: ‘To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination’? In pursuit of this underlying question, we address a number of themes including nomenclature and the DMO, the evolution of the destination marketing literature, competitiveness as the DMO reason d’etre, and DMO effectiveness including issues of branding and positioning, and future research themes in the field.

Destination marketing organizations and destination marketing : a narrative analysis of the literature

COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown

Destination management organizations have a key role to play in the governance of tourism destinations, in managing destination networks and in ensuring good cooperation between stakeholders. Although, destination management organizations (DMOs) are atypical organizations, their operations are evaluated according to their organizational efficiency and effectiveness. This study aims to propose a framework to improve the management of the tourist destination through an innovative approach that interconnects strategic management and Lean techniques to increase efficiency and productivity in operational processes, organizational efficiency and effectiveness at the DMO level. The framework developed in this study interconnects the analysis of the internal environment through the Value Chain and the Lean Six Sigma methods identified to be suitable for application in the management of the tourist destination. Testing of the practical application of this framework was done for Association for the Promotion and Development of Tourism (APDT), which is the DMO that ensures the management of the tourist destination of Brasov, Romania. The research contributes to the optimization of the processes at the DMO’s level. The framework developed in this study can be implemented by practitioners to improve the management of the tourist destination. The paper also offers future research directions.

Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level by Integrating Lean Techniques

The aims of this study are to identify large companies’ role in stimulating local entrepreneurship, and higher education institutions’ contribution of fostering entrepreneurial activity in order to achieve an innovative ecosystem and turning Brasov into a startup city. To address the research questions, exploratory research was conducted among 18 representatives of companies and public institutions active in Brasov city, Romania. The findings confirm that large companies engage startups by collaborative models being also available to outsource a series of activities to entrust the startups with. These collaborations bring many opportunities to startups to scale up faster by using large companies’ resources and the routes to the markets on which they operate. Furthermore, this research reveals the need for a better synergy between education, research, and practice and, consequently, an improvement of the academic curriculum. It also exemplifies the need for joined theory and practice to influence policymakers in developing policies to create a sustainable entrepreneurial ecosystem. The empirical results have implications for both the entrepreneurship literature and entrepreneurship policies.

https://www.mdpi.com/2071-1050/11/21/6154/pdf

Sustainable Growth Approaches: Quadruple Helix Approach for Turning Brașov into a Startup City

The rural area is a basic component from a socio-economic point of view, being closely linked to the activities that take place in these areas. Normally, Romanian rural localities should show significant differences from one development region to another, being influenced by a number of factors (geographical positioning, the influence of agriculture in the economy, etc.). In this sense, data were collected from the town halls of the localities from Calarasi and Timis counties. The analyzed data were processed by the linear regression method, and the estimation of the evolution of the population was determined using the Vensim simulation program. The paper identifies a pattern in rural localities in Romania that hinders their development, reflected by various socio-economic indicators available in the analyzed localities. The main factor that can change this pattern in rural localities is the influence of local and national decision-makers, who can encourage investment in these areas either through the development of local and national infrastructure or through fiscal measures that encourage the development of quality non-agricultural activities that can generate financial resources and jobs at the local level. Moreover, it is not only the low number of non-agricultural activities that is causing the poor development of rural areas, but rather the low number of economic operators in general and the quality of these types of activities, which in most cases do not have the capacity to create new jobs.

/pdf/a-difficult-pattern-to-change-in-romania-the-perspective-of-354eyxam.pdf

A Difficult Pattern to Change in Romania, the Perspective of Socio-Economic Development

The major impact of hotel industry on the environment has become a serious concern for both hoteliers and tourists, with many studies showing that tourists are having more and more expectations from hoteliers to implement environmental practices. Considering the fact that most hotel bookings are now made online through booking websites, it is important for these to show and manifest the same preoccupation with the environment, by promoting environmentally friendly initiatives. The aim of the present study is to emphasize the crossroads between sustainability and digitalization, and to increase the role of digital technologies in encouraging a sustainable development of all tourism sectors, including hospitality. The study provides information and identifies important elements to assess the environmental practices of booking websites. In order to identify the position that booking websites and platforms take towards the environmental practices, the filter section of four booking platforms is analyzed. The present study aims not only to analyze the current position of booking platforms towards the environment, but also to identify methods that improve the way they highlight their implemented environmental practices, based on tourist’ reviews. In order to identify the customers’ opinion regarding these types of practices, a total of 31,800 tourist reviews posted on Booking.com were analyzed. The results have indicated that the level of awareness related to the need of protecting the environment, in the case of both hoteliers and tourists, must increase aspects that also imply the need for booking websites to highlight and encourage environmental practices. The obtained results are useful for booking websites developers who can adapt and make the website’s interface friendlier regarding environmental practices. In addition, hotel managers and entrepreneurs can make use of these results in order to develop new types of business in the hospitality industry, and in the long run the results are useful for increasing the awareness among tourists of the need for environmental practices. Suggestions are made on how booking websites can involve themselves more in environmentally friendly initiatives and in potential future study subject discussions.

/pdf/exploring-the-environmental-practices-in-hospitality-through-428fgh9zfe.pdf

Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews

/pdf/a-comprehensive-review-of-the-quality-approach-in-tourism-1wbbolme94.pdf

A Comprehensive Review of the Quality Approach in Tourism

Nowadays, the tourists increasingly prefer to plan their travels using online search engines, to the detriment of classical travel agencies. A well-designed and well-managed booking website can satisfy the tourists’ needs, whereas a less intuitive one can make them dissatisfied. The search engine developers cannot develop an effective and efficient booking website which satisfies the users’ needs, creates a favorable experience for them, and influences their intention to purchase, without understanding the users’ needs regarding the search engines attributes and features. This study applies a quantitative research, collects primary data, and investigates how booking websites can move from a basic to a sophisticated online presence. The aim of the analysis is to provide an insight regarding the tourists’ preferences and their interface needs, as well as the filters and the options that may help them find the most relevant results for the chosen destinations. The study develops a comprehensive performance e...

Tiberiu Foris

Papers

Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level by Integrating Lean Techniques

Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews

A Comprehensive Review of the Quality Approach in Tourism

Relevance of the features regarding the performance of booking websites.

Human Resources Crisis: Identifying Future Entrepreneur's Profile in Romania