Tim Mazzarol

TL;DR: This article examined the factors motivating international student choice of the host country and concluded that economic and social forces within the home country serve to "push" students to seek overseas education and influencing the decision process in selection of a final study destination.

TL;DR: In this article, the authors explored the factors that are likely to enhance the chances that receivers of positive word of mouth might be influenced by such information and found that the potential for WOM to impact on perceptions or on actions depends on the nature of the sender-receiver relationship, the richness and strength of the message and its delivery, and various personal and situational factors.

TL;DR: In a survey of 315 education institutions from Australia, Canada, New Zealand, UK and USA, respondents were asked to rate their institutions' overall performance on a series of 17 items that an examination of the literature and previous in-depth interviews identified as being critical to the success of education institutions seeking to market themselves internationally.

TL;DR: This article found that student loyalty is predicted by student satisfaction, which is in turn predicted by the perceived image of the host university, while the perceived quality of humanware and hardware has an impact on perceived value.

TL;DR: In this paper, the authors investigate the complexities of the word of mouth concept and simultaneously examine the triggers that motivate people to offer WOM and the conditions that enhance the chance of WOM occurring.