Tino Oresti Fenech

Bio: Tino Oresti Fenech is an academic researcher from Griffith University. The author has contributed to research in topics: The Internet & Consumer-to-business. The author has an hindex of 6, co-authored 10 publications receiving 962 citations.

Internet users’ adoption of Web retailing: user and product dimensions

Abstract: Focuses on examining consumer characteristics that influence Internet users to adopt the Web for purchase related behavior (retail usage). The key constructs examined in relation to actual adoption are attitudes and perceived usefulness. Also focuses on variables that impact Internet users’ attitudes toward Web retailing, including Internet users’ shopping orientation, perceived Web security, shopping innovativeness, satisfaction with Web sites, importance of inspecting products and price sensitivity. Data was gathered via a self‐administered Web survey. A total of 392 completed surveys were obtained and the results indicate that such characteristics of consumers do influence attitudes towards using Web retailing. The results also indicate that attitude and perceived usefulness do predict adoption of the Web for retail usage. Finally, the results indicate that significant differences exist between adopters of Web retailing and non‐adopters in the price significance, need to handle products and purchase likelihood when they cannot handle products purchased via retailing channels.

Exploratory study into wireless application protocol shopping

Abstract: Using an online survey this paper examines the personality traits and shopping characteristics of high and low intentioned wireless application protocol (WAP) shoppers. Results indicate that individuals with a high intention to use WAP shopping have both similar and contrasting characteristics to previous electronic non‐store adopters, such as television infomercial shoppers. It is recommended that specific marketing efforts be developed to target WAP adopters and these efforts include offering unique items for sale that are offered exclusively to WAP users.

The Use of Partial Least Squares Path Modeling in International Marketing

Abstract: Purpose: This paper discusses partial least squares path modeling (PLS), a powerful structural equation modeling technique for research on international marketing. While a significant body of research provides guidance for the use of covariance-based structural equation modeling (CBSEM) in international marketing, there are no subject-specific guidelines for the use of PLS so far.Methodology/approach: A literature review of the use of PLS in international marketing reveals the increasing application of this methodology.Findings: This paper reveals the strengths and weaknesses of PLS in the context of research on international marketing, and provides guidance for multi-group analysis.Originality/value of paper: The paper assists researchers in making well-grounded decisions regarding the application of PLS in certain research situations and provides specific implications for an appropriate application of the methodology.

The use of partial least squares path modeling in international marketing

Abstract: In order to determine the status quo of PLS path modeling in international marketing research, we conducted an exhaustive literature review. An evaluation of double-blind reviewed journals through important academic publishing databases (e.g., ABI/Inform, Elsevier ScienceDirect, Emerald Insight, Google Scholar, PsycINFO, Swetswise) revealed that more than 30 academic articles in the domain of international marketing (in a broad sense) used PLS path modeling as means of statistical analysis. We assessed what the main motivation for the use of PLS was in respect of each article. Moreover, we checked for applications of PLS in combination with one or more additional methods, and whether the main reason for conducting any additional method(s) was mentioned.

What drives consumers to shop online? A literature review

Abstract: While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes a framework to increase researchers’ understanding of consumers’ attitudes toward online shopping and their intention to shop on the Internet. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by exogenous factors and applies it to the online shopping context. The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.

Exploring consumer adoption of mobile payments - A qualitative study

Abstract: This paper presents a qualitative study on consumer adoption of mobile payments. The findings suggest that the relative advantage of mobile payments is different from that specified in adoption theories and include independence of time and place, availability, possibilities for remote payments, and queue avoidance. Furthermore, the adoption of mobile payments was found to be dynamic, depending on certain situational factors such as a lack of other payment methods or urgency. Several other barriers to adoption were also identified, including premium pricing, complexity, a lack of critical mass, and perceived risks. The findings provide foundation for an enhanced theory on mobile payment adoption and for the practical development of mobile payment services.