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Tobias Füchslin

Researcher at University of Zurich

Publications -  13
Citations -  442

Tobias Füchslin is an academic researcher from University of Zurich. The author has contributed to research in topics: Science communication & Audience segmentation. The author has an hindex of 7, co-authored 12 publications receiving 301 citations. Previous affiliations of Tobias Füchslin include Swiss Academies of Arts and Sciences.

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Global warming’s five Germanys: A typology of Germans’ views on climate change and patterns of media use and information:

TL;DR: This paper used a secondary analysis of survey data from Germany to identify attitudes toward climate change among the German public and specify those segments of the population based on their media use and information seeking.
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The different audiences of science communication: A segmentation analysis of the Swiss population's perceptions of science and their information and media use patterns.

TL;DR: This work uses latent class analysis to reconstruct four segments: the “Sciencephiles,” with strong interest for science, extensive knowledge, and a pronounced belief in its potential, who use a variety of sources intensively; the ‘Critically Interested,’ who use similar sources but are more cautious toward them; the’Passive Supporters’ with moderate levels of interest, trust, and knowledge and tempered perceptions of science, who used fewer sources.
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Perceptions of Climate Change Imagery: Evoked Salience and Self-Efficacy in Germany, Switzerland and Austria

TL;DR: This article replicated a study from the United States, United Kingdom, and Australia to analyze whether climate change imagery appears to be similar across countries, and found that the similarity of climate change images across countries is similar across different countries.
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How Do Young Adults Engage With Science and Research on Social Media? Some Preliminary Findings and an Agenda for Future Research:

TL;DR: The authors found that using social media for science and research is at least as likely if not more so as engagement with other topics from similarly serious to lighter domains, and found that platform matters with young adults much more likely to engage with such content on Facebook rather than on Twitter.
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The SciPop Scale for Measuring Science-Related Populist Attitudes in Surveys: Development, Test, and Validation

TL;DR: This paper developed the SciPop Scale, a survey instrument to measure science-related opulism, and tested 17 survey items in a first representative survey and developed an 8-item scale.