Tom McDonald

Bio: Tom McDonald is an academic researcher from University of Hong Kong. The author has contributed to research in topics: Social media & Sustainable tourism. The author has an hindex of 9, co-authored 25 publications receiving 577 citations. Previous affiliations of Tom McDonald include University College London.

How the World Changed Social Media

Abstract: How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

The role of self-gentrification in sustainable tourism: Indigenous entrepreneurship at Honghe Hani Rice Terraces World Heritage Site, China

Abstract: This article examines three forms of tourism gentrification within the Honghe Hani Rice Terraces UNESCO World Heritage Site in Yunnan, China. The Indigenous Hani and Yi communities who populate this remote mountainous area possess distinct cultural practices that have supported the rice terrace ecosystem for centuries. This article uses interviews and non-participant observation conducted with inhabitants and newcomers to analyse the gentrification within the site. We argue that Indigenous cultural practices, and consequently rice cultivation in the area, are threatened by gentrifier-led and state-led gentrification, combined with high levels of outward migration of Indigenous persons. This poses a significant threat to the sustainability of tourism there, to the survival of the traditions and culture of the Indigenous inhabitants and could compromise the site's World Heritage Status. Some Indigenous people are, however, improving their socio-economic standing – and becoming “middle-class” or “gen...

Structures of hosting in a south-western Chinese town

Abstract: This thesis focuses on the materiality of hospitality situations in an industrial county- level town in south-west China, and its rural peripheries. Using ethnographic data, it demonstrates the movement of structures of habituated hospitality practices from ‘guest hall’ rooms in homes to a plethora of new commercial venues that have emerged in the town during the ‘reform and opening’ period. The first half of the thesis illustrates how, in the domestic sphere, these layouts serve to create a locale around which the family is both literally and metaphorically arranged, but also as a key site in which the family attempts to manage and control their interactions with non-family guests. In recent years, the expectations that hosting situations should be ever more exuberant in nature (typified by the creation of large amounts of ‘social heat’) has resulted in such gatherings being considered increasingly unsuitable for the home environment, which is progressively being reconceptualised as a location for ‘relaxation’. The second half of the thesis focuses upon the town’s commercial venues, examining both the material environment and social interactions taking place within, to demonstrate the similarities that exist between these spaces and the home’s guest hall. It will be shown that the widespread commodification and de- domestification of hosting situations has brought about a number of changes in the town, including concerns over a lack of co-presence of family members, and an enhanced facility for the creation of socially efficacious relationships that are free of the ties and purview of kin relations. The thesis concludes by proposing the term 'structured hosting' to inform both existing anthropological notions of the home and hospitality, and to extend Bourdieu’s notion of habitus by demonstrating how it can become inscribed upon new social domains.

Alone Together: Why We Expect More from Technology and Less from Each Other.

Abstract: The article reviews the book "Alone Together: Why We Expect More From Technology and Less From Each Other," by Sherry Turkle.

It’s Complicated: The Social Lives of Networked Teens

Abstract: aimed to attract a more diverse audience of gamers and non-gamers – and to bring video games off the screen and into the living room. While not all games are well suited for multiplayer play – ‘It’s hard to avoid getting in each other’s way and impeding rather than advancing game progress’ (p. 133) – most games are intended to be played while in the room with other people. ‘The Wii is just the latest attempt by Nintendo to bring a version of this kind of social gaming into the living room, closer to arcade parties and karaoke than to, say, bouts of online multiplayer military simulations’ (p. 142). Jones and Thiruvathukal’s book is as much a user’s manual for the potential of the Nintendo Wii as it is an academic and technical deconstruction of the console as a computing platform. Their joint approach to considering the topic works well, but it isn’t until the very end of the book that Jones’ cultural contextual approach really shines. In the final six pages of the sixth chapter (pp. 143–148), the authors consider the paratext of the Wii, as well as the diegetic and nondiegetic elements of video games – and the various layers of the platform and the games, interactions and activities it supports. ‘This social layer of a video game platform is an essential part of what the system means, because it’s the environment in which the platform gets used’ (p. 148). Much of the existing literature on Nintendo – such as Osamu Inoue’s (2010) Nintendo Magic: Winning the Videogame Wars and Jeff Ryan’s (2011) Super Mario: How Nintendo Conquered America – concentrates on the company’s success as a business. The more technical literature to date focuses on the use of the Wii Balance Board, another controller for the platform, in healthcare and therapeutic settings. This text sits comfortably in the middle, Wiimote and Nunchuk controllers in hand, making a valuable contribution to the study of the Nintendo Wii and how technology and culture work together.