Author
Trent Seltzer
Other affiliations: University of Florida
Bio: Trent Seltzer is an academic researcher from Texas Tech University. The author has contributed to research in topics: Organization–public relationships & Politics. The author has an hindex of 14, co-authored 20 publications receiving 2104 citations. Previous affiliations of Trent Seltzer include University of Florida.
Papers
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TL;DR: This article examined whether dialogic strategies utilized by environmental advocacy groups via their social networking profiles lead to greater dialogic engagement between organizations and visitors, identifying and measuring six dialogic outcomes by examining the relationship between the creation of an online space for dialogue and actual dialogueic engagement.
544 citations
TL;DR: This article examined how Fortune 500 companies use the popular social network site Twitter to facilitate dialogic communication with stakeholders and found that organizations that have a dialogic orientation to Twitter use (61%) employed the principle of conservation of visitors to a greater degree and generation of return visits to a lesser degree than organizations with a non-dialogic orientation (39%).
482 citations
TL;DR: In this article, the extent to which social networking sites influence political attitudes and democratic participation after controlling for demographic variables and the role of interpersonal political discussion in stimulating citizen participation was examined.
Abstract: Social networking is a phenomenon of interest to many scholars. While most of the recent research on social networking sites has focused on user characteristics, very few studies have examined their roles in engaging people in the democratic process. This paper relies on a telephone survey of Southwest residents to examine the extent to which reliance on social networking sites such as Facebook, MySpace and YouTube has engaged citizens in civic and political activities. More specifically, this study looks at the extent to which social networking sites influence political attitudes and democratic participation after controlling for demographic variables and the role of interpersonal political discussion in stimulating citizen participation. The findings indicate that reliance on social networking sites is significantly related to increased civic participation, but not political participation. Interpersonal discussion fosters both civic participation and political activity. Implications of the results for democratic governance will be discussed.
453 citations
TL;DR: The authors extended the investigation of online relationship building through a content analysis of 50 environmental weblogs and found that weblogs incorporate dialogic communication principles to a greater degree than traditional Web sites, potentially making them better suited for online relationship-building.
281 citations
TL;DR: The role of candidate news releases, media content, and public opinion in shaping the saliency of political issues and candidate images during the 2002 Florida gubernatorial election was explored in this paper.
Abstract: This study explores the role of candidate news releases, media content, and public opinion in shaping the salience of political issues and candidate images during the 2002 Florida gubernatorial election. The study analyzed 77 news releases, 654 newspaper stories, and public opinion data from a statewide survey of 572 respondents. Significant correlations were found supporting both first- and second-level agenda building and agenda-setting effects. Theoretical and practical implications of the findings are discussed.
194 citations
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Book•
01 Jan 2002
TL;DR: This chapter discusses the construction of Inquiry, the science of inquiry, and the role of data in the design of research.
Abstract: Part I: AN INTRODUCTION TO INQUIRY. 1. Human Inquiry and Science. 2. Paradigms, Theory, and Research. 3. The Ethics and Politics of Social Research. Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE. 4. Research Design. 5. Conceptualization, Operationalization, and Measurement. 6. Indexes, Scales, and Typologies. 7. The Logic of Sampling. Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE. 8. Experiments. 9. Survey Research. 10. Qualitative Field Research. 11. Unobtrusive Research. 12. Evaluation Research. Part IV: ANALYSIS OF DATA:QUANTITATIVE AND QUALITATIVE . 13. Qualitative Data Analysis. 14. Quantitative Data Analysis. 15. Reading and Writing Social Research. Appendix A. Using the Library. Appendix B. Random Numbers. Appendix C. Distribution of Chi Square. Appendix D. Normal Curve Areas. Appendix E. Estimated Sampling Error.
2,884 citations
Journal Article•
1,223 citations
Journal Article•
1,081 citations
TL;DR: Nye, Nye, and Neustadt as mentioned in this paper discussed the scope and performance of government and the evolving scope of government in the U.S. and found that the public lost faith in government.
Abstract: Preface Introduction: The Decline of Confidence in Government Joseph S. Nye, Jr. PART ONE: The Scope and Performance of Government The Evolving Scope of Government Ernest R. May Measuring the Performance of Government Derek Bok Fall from Grace: The Public's Loss of Faith in Government Gary Orren PART TWO: The Menu of Explanations Is It Really the Economy Stupid? Robert Z. Lawrence Social and Cultural Causes of Dissatisfaction with U.S. Government Jane Manbridge The Polarization of American Parties and Mistrust of Government David C. King The Politics of Mistrust Richard E. Neustadt PART THREE: Data on Public Attitudes toward Governance Changing Attitudes in America Robert J. Blendon, John M. Benson, Richard Morin, Drew E. Altman, Mollyann Brodie, Mario Brossard, And Matt James Postmaterialist Values and the Erosion of Institutional Authority Ronald Inglehart Public Trust and Democracy in Japan Susan J. Pharr Conclusion: Reflections, Conjectures, and Puzzles Joseph S. Nye, Jr., and Philip D. Zelikow Notes Contributors Index
750 citations
TL;DR: In this article, the authors examine the Twitter utilization practices of the 100 largest nonprofit organizations in the United States and find that they are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices.
Abstract: The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-"information," "community," and "action." Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.
Keywords: microblogging; Twitter; social media; stakeholder relations; organizational communication; organization-public relations; nonprofit organizations
745 citations