MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The contemporary management is often faced with the fact that in theory accepted basis are not in managerial practice fully followed. As an example, could be stated the understanding of the company as a system. In theory, an enterprise is defined as a relatively isolated system, but the practice often does not respect this fact and allows the company to act as an absolutely isolated system. Therefore, we encounter new concepts shareholder management and stakeholder management, which draw attention to this contradiction. If the practice does not respect the theoretical findings, management ceases to fulfil its strategic objective and creates a path to consumer thinking and consumer society. The ongoing economic crisis confirms these findings and highlights one of the main reasons which could be considered as lack of ethics in management. The aim of this paper is to inspire the reader to reflect on the possible changes of management philosophy.

http://ojs.ef.jcu.cz/acta/article/download/298/295

Innovation of the management.

Have leisure times? Read integrated marketing communication creative strategy from idea to implementation writer by Why? A best seller publication in the world with terrific worth as well as content is integrated with appealing words. Where? Simply right here, in this website you could check out online. Want download? Obviously readily available, download them likewise below. Available data are as word, ppt, txt, kindle, pdf, rar, and zip.

Integrated Marketing Communication Creative Strategy From Idea To Implementation

COSO的新發展企業風險管理(Enterprise Risk Management)

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum’s marketing communication. Changes, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert deliberation towards determining which components of their marketing communication are significant for museum visitors. Moreover, the effectiveness of the use of expenses plays an important role in museum management; it is also essential to combine effectively the individual components of marketing communication. The present research aims to find a correlation between the components of museum marketing communication, which is not being addressed in detail in the contemporary research. The aim of the research is therefore to determine the dependence amongst elements of the marketing communication of museums on questioning the visitors. The aim was achieved by implementing the modern audit approach and empirical research into marketing communication: the Paper Aided Personal Interview (PAPI) method with a Likert scale, a reliability check with Cronbach’s alpha, and dependency determination with Pearson’s correlation. All results were investigated through the use of a questionnaire on the international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on the principles of Economy, Efficiency, and Effectiveness (the 3E principles).

Audit of Museum Marketing Communication in the Modern Management Context

This research is oriented to SME’s innovation activities, its management system and competitiveness based on innovations. Research is focused on causalities between innovative controlling, audit, enterprise innovation activities and the results put in context with ROA, ROE, turnover. Data for this research were collected in 317 European SMEs by researches by using questionnaire and analyzed by advanced statistical methods. The aim of this research is to identify key factors for successful innovation enterprise activities, to define weaknesses and common mistakes. Secondary aim is to design controlling process for SME’s innovation activities. The findings of this research are opening up topics for further research.

/pdf/innovative-controlling-and-audit-opportunities-for-smes-26a5pv6rup.pdf

Innovative controlling and audit – opportunities for SMEs

There is a conceptual problem in the adequate application of internal audit and internal control in the real business of the marketing environment. Although both of these managerial tools are theoretically defined, they are practically interchangeable in business. This limits their application. It is therefore necessary to focus on both concepts and make the theory and practice more precise or remove any overlaps. The aim of this paper is therefore a theoretical and practical comparison of internal audit and internal control concepts in the marketing environment. To fulfil this purpose and verify the hypotheses, this paper uses computer assisted self interviewing. The research was conducted in Q1 2021 with a sample of 3052 small and medium enterprises from the international environment of the EU 27. The research conclusions show a strong correlation of the theoretical perception of the terms of internal audit and internal control. At the same time, they show a weak correlation with the audit and control tools used in practice. They also define audit as planned independent assurance (soft consultation) and control as operational managerial assurance (hard comparison). This defines and clarifies scientific theories for managerial practice, thus enhancing and increasing the efficiency of internal audits and internal control in the business environment.

Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment

Society is constantly developing and museums must respond to this. Museums’ main tasks include conservation of humanity’s history, which puts high demands on museum staff. The level of care for cultural heritage depends on the quality of staff at the given museums. Thus, HR management can be perceived as a soft museum discipline that can be supplemented with hard management approaches. From here, certain research questions arise, such as: What are the vital factors for HR management in museums, or how can personnel competencies development be continuously improved? The research aim is, therefore, to define for museums the vital factors for personnel competencies development with an emphasis on efficiency improvement. The defined task will be completed using a questionnaire together with a multipoint Likert scale. The research was conducted on a sample of n = 810 museums in EU 27. A personnel competencies model was constructed based on the statistical analysis and using stepwise regression, which points to the importance of auditing and controlling approaches in the management of museums. The outcomes point to a lower than expected impact of the number of employees and the quality of management on the personnel competencies development. The correlation analysis of the variables shows interesting relations that should be used for the development of performance in museums.

https://www.mdpi.com/2071-1050/12/24/10343/pdf

Increasing Personnel Competencies in Museums with the Use of Auditing and Controlling

The present scientific study deals with the legislative and ethical norms that apply in the environment of media production. The authors have focused their attention mainly on the media in post-communist countries, namely the Slovak and Czech Republics and Croatia. In the process of drafting, they have made a detailed analysis of the legislative norms, giving special emphasis to a brief historical overview of the development of these documents, where they also describe the work of radio journalists, how journalists’ sources of information are protected, and how the documents reflect new forms of media development, such as online media, streaming services, podcasts, etc. A similar analysis has also been made of ethical standards in the above-mentioned countries, particularly in terms of the possibility of applying existing codes of ethics specifically to radio broadcasting and radio workers, but also of new developments that a code of ethics should cover, such as comments on social networks, profiles of journalists, their statements, etc. The study also includes a questionnaire for radio workers who process information and focuses on how they apply ethical and legislative standards in practice. Thus, the aim of the submitted study is to compare the ethical and legislative framework of work in the radio media in selected post-communist countries of Europe and their application in practice.

/pdf/ethical-and-legislative-standards-in-the-environment-of-3rg23boc.pdf

Václav Kupec

Papers

Innovative controlling and audit – opportunities for SMEs

Audit of Museum Marketing Communication in the Modern Management Context

Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment

Increasing Personnel Competencies in Museums with the Use of Auditing and Controlling

Ethical and Legislative Standards in the Environment of Radio Broadcasters and Their Application into Practice