Veronika Koller

Bio: Veronika Koller is an academic researcher from Lancaster University. The author has contributed to research in topics: Metaphor & Critical discourse analysis. The author has an hindex of 26, co-authored 91 publications receiving 2368 citations. Previous affiliations of Veronika Koller include Vienna University of Economics and Business.

Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

Abstract: List of Tables and Figures Acknowledgements List of Abbreviations Introduction: Masculinized Metaphors Theory: A Critical Cognitive Framework for Metaphor Research Method: Quantitative and Qualitative Analyses of Metaphor Business Media on Marketing: Metaphors of War, Sports and Games Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle Conclusion: Gender-neutral Metaphors Appendix: Corpus Data Notes Bibliography Index

Critical discourse analysis and social cognition: evidence from business media discourse

Abstract: This article aims at reconciling Critical Discourse Analysis (CDA) and cognitive linguistics, particularly metaphor research. Although the two disciplines are compatible, efforts to discuss metaphor as a cognitive phenomenon have been scarce in the CDA tradition. By contrast, cognitive metaphor research has recently developed to emphasize the embodied, i.e. neural, origins of metaphor at the expense of its sociodiscursive impact. This article takes up the concept of social cognition, arguing that it organizes the modification of, and access to, cognitive resources, with metaphoric models playing a particularly salient role in the constitution of ideology. In a cyclical process, ideology will help particular models gain prominence in discourse, which will, in turn, impact on cognition. To illustrate the point, the article draws on an extensive corpus of business magazine texts on mergers and acquisitions, showing how that particular discourse centres on an ideologically vested metaphoric model of evolutionary struggle.

The online use of Violence and Journey metaphors by patients with cancer, as compared with health professionals : a mixed methods study

Abstract: Objective To compare the frequencies with which patients with cancer and health professionals use Violence and Journey metaphors when writing online; and to investigate the use of these metaphors by patients with cancer, in view of critiques of warrelated metaphors for cancer and the adoption of the notion of the ‘cancer journey’ in UK policy documents. Design Computer-assisted quantitative and qualitative study of two data sets totalling 753 302 words. Setting A UK-based online forum for patients with cancer (500 134 words) and a UK-based website for health professionals (253 168

`Not just a colour': pink as a gender and sexuality marker in visual communication

Abstract: This article investigates the functions of the colour pink as a marker of gender and sexuality in cultural models and the multimodal texts they inform. To this end, tendencies suggested by a pilot survey on colour associations are traced in a number of visual texts such as leaflets, advertisements, websites and magazines, where pink functions to gender textual referents, attract female readers' attention and index both sexuality and sexual identity. Both informants' associations and the multimodal text analysis show evidence of an emergent schema that relates pink to post-feminist femininity. This is seen as complementing and extending conventional and counter-cultural associations of pink with stereotypically feminine characteristics or gayness, respectively. Ultimately, the author argues for an approach to colour that combines social semiotics with cognitive semantics.

Death and dying

Abstract: Death is the new sex, last great taboo in Western society and Western medicine, as Richard Smith discusses in his editorial (p 129). In the trinity of births, marriages, and deaths, only death does not have glossy magazines devoted to stylish consumption at the attendant ceremonies. On the web, of course, …

Philosophy and the Mirror of Nature

Abstract: Richard Rorty's Philosophy and the Mirror of Nature brings to light the deep sense of crisis within the profession of academic philosophy which is similar to the paralyzing pluralism in contemporary theology and the inveterate indeterminacy of literary criticism. Richard Rorty's provocative and profound meditations impel philosophers to examine the problematic status of their discipline— only to discover that modern European philosophy has come to an end. Rorty strikes a deathblow to modern European philosophy by telling a story about the emergence, development and decline of its primary props: the correspondence theory of truth, the notion of privileged representations and the idea of a self-reflective transcendental subject. Rorty's fascinating tale—his-story —is regulated by three fundamental shifts which he delineates in detail and promotes in principle: the move toward anti-realism or conventionalism in ontology, the move toward the demythologizing of the Myth of the Given or anti-foundationalism in epistemology, and the move toward detranscendentalizing the subject or dismissing the mind as a sphere of inquiry. The chief importance of Rorty's book is that it brings together in an original and intelligible narrative the major insights of the patriarchs of postmodern American philosophy—W. V. Quine, Wilfred Sellars, and Nelson Goodman— and persuasively presents the radical consequences of their views for contemporary philosophy. Rorty credits Wittgenstein, Heidegger and Dewey for having "brought us into a period of 'revolutionary' philosophy" by undermining the prevailing Cartesian and Kantian paradigms and advancing new conceptions of philosophy. And these monumental figures surely inspire Rorty. Yet, Rorty's philosophical debts—the actual sources of his particular anti-Cartesian and antiKantian arguments—are Quine's holism, Sellars' anti-foundationalism, and Goodman's pluralism. In short, despite his adamant attack on analytical philosophy—the last stage of modern European philosophy—Rorty feels most comfortable with the analytical form of philosophical argumentation (shunned by Wittgenstein and Heidegger). From the disparate figures of Wittgenstein, Heidegger, and Dewey, Rorty gets a historicist directive: to eschew the quest for certainty and the search for foundations.

Ministry of Education and Science of the Russian Federation

Abstract: Summary) The abstract should follow the structure of the article (relevance, degree of exploration of the problem, the goal, the main results, conclusion) and characterize the theoretical and practical significance of the study results. The abstract should not contain wording echoing the title, cumbersome grammatical structures and abbreviations. The text should be written in scientific style. The volume of abstracts (summaries) depends on the content of the article, but should not be less than 250 words. All abbreviations must be disclosed in the summary (in spite of the fact that they will be disclosed in the main text of the article), references to the numbers of publications from reference list should not be made. The sentences of the abstract should constitute an integral text, which can be made by use of the words “consequently”, “for example”, “as a result”. Avoid the use of unnecessary introductory phrases (eg, “the author of the article considers...”, “The article presents...” and so on.)

A useful methodological synergy? Combining critical discourse analysis and corpus linguistics to examine discourses of refugees and asylum seekers in the UK press

Abstract: This article discusses the extent to which methods normally associated with corpus linguistics can be effectively used by critical discourse analysts. Our research is based on the analysis of a 140-million-word corpus of British news articles about refugees, asylum seekers, immigrants and migrants (collectively RASIM). We discuss how processes such as collocation and concordance analysis were able to identify common categories of representation of RASIM as well as directing analysts to representative texts in order to carry out qualitative analysis. The article suggests a framework for adopting corpus approaches in critical discourse analysis.