Author
Véronique Bigotte
Bio: Véronique Bigotte is an academic researcher from Texas Tech University. The author has contributed to research in topics: Consumer behaviour & Winery. The author has an hindex of 1, co-authored 1 publications receiving 224 citations.
Topics: Consumer behaviour, Winery
Papers
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TL;DR: In this article, a study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists, finding that two distinct segments had different perceptions and wine consumption behavior.
Abstract: At present there is little information concerning the characteristics of people who visit wineries and how marketing programs should be organized to attract tourists in the most effective manner. A study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists. Findings indicate two distinct segments with different perceptions and wine consumption behavior.
231 citations
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TL;DR: In this paper, the authors examined the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions and found that highly motivated, long distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions.
648 citations
TL;DR: In this article, a model of wine tourism is proposed to locate specific tourist activities and thereby have a better understanding of what constitutes wine tourism, and whether or not specific cultural and geographic differences may have an impact on the segmentation of the wine tourist.
530 citations
TL;DR: In this paper, a large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation, and three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses.
487 citations
TL;DR: A systematics of segmentation approaches is proposed and the managerial usefulness of novel approaches emerging from this systematics is illustrated to offer academics and practitioners a menu of exploratory techniques that can be used to increase market understanding.
Abstract: Market segmentation is an accepted tool in strategic marketing. It helps to understand and serve the needs of homogeneous consumer subpopulations. Two approaches are recognized: a priori and data-driven (a posteriori, post hoc) segmentation. In tourism, there is a long history of a priori segmentation studies in industry and academia. These lead to the identification of tourist groups derived from dividing the population according to prior knowledge (“commonsense segmentation”). However, due to the wide use of this approach, there is not much room for competitive advantage to be gained by using a priori segmentation. This article (1) reviews segmentation studies in tourism, (2) proposes a systematics of segmentation approaches, and (3) illustrates the managerial usefulness of novel approaches emerging from this systematics. The main aim is to offer academics and practitioners a menu of exploratory techniques that can be used to increase market understanding.
317 citations
TL;DR: This article used a survey instrument specially designed to test participants' motivations to attend a regional wine festival in a Midwestern state in the USA, and found that attendees were motivated by a variety of factors which were associated with the focus on the different elements of wine tourism.
Abstract: As special-interest tourism, wine tourism is becoming increasingly important for wine-growing regions. But wine marketers are faced with a paucity of empirical data when examining wine tourists’ characteristics and behaviour. This issue needs to be addressed if marketers want to implement more effective strategies to target the market. Visiting wine festivals is an important component in the complete construct of wine tourism. What might have motivated the participants to visit such an event has become critical for wine-growing destinations when they attempt to use wine festivals to promote the wineries and regions. This research study used a survey instrument specially designed to test participants’ motivations to attend a regional wine festival in a Midwestern state in the USA. Both festival and wine tourism motivations were integrated in the measurement scale. The findings showed that attendees were motivated by a variety of factors which were associated with the focus on the different elements incorpo...
294 citations