Victor T.C. Middleton

TL;DR: The meaning of marketing in travel and tourism is discussed in this article, where the authors present a case study of marketing practice in Travel and Tourism and present case studies of marketing practices in tourism.

TL;DR: In this paper, the authors present a context, the issues, a global over-view, and a global perspective of the tourism industry for sustainable tourism from a marketing perspective, including the issues and cases of good management practice for sustainability.

TL;DR: In this article, reflections on recent books by Newby (Green and Pleasant Land) and by Shoard (Theft of the Countryside) are derived from reflections on the nature of rural areas and how this affects tourism to these areas.

TL;DR: The tourist attraction marketing issues of the 1990s are discussed in this article, where the authors argue that demand has not kept pace with supply and the day-visitor market is unlikely to grow as fast as predicted.

TL;DR: The interwar years 1919 to 1939 and the impact of war Overview of growth and change - 1945 to 1995 Comparing tourism in 1950 with today Developments in accommodation and attractions Development in transport Marketing developments and trends - entrepreneurs and changing business models in British tourism National organization for tourism in Britain The story looking ahead in the 21st century Scottish Tourism Wales Tourism Appendices Index Index.