The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in

https://cronfa.swan.ac.uk/Record/cronfa33941/Download/0033941-26052017080843.pdf

Social media in marketing: A review and analysis of the existing literature

The Human Organization: Its Management and Value.

Purpose – The purpose of this paper is to investigate the influence of behavioural attitudes towards the most popular social medium in the world, Facebook, amongst Millennials in South Africa (SA), and to determine whether various usage and demographic variables have an impact on intention-to-purchase and purchase perceptions. Design/methodology/approach – Quantitative research was conducted by means of a survey among a sample of over 3,500 respondents via self-administered structured questionnaires in SA. A generalised linear model was used to analyse the data. Findings – The results confirm that advertising on Facebook has a positive influence on the behavioural attitudes (intention-to-purchase and purchase) of Millennials who reside in SA. The usage characteristics, log on duration and profile update incidence, as well as the demographic influence of ethnic orientation also resulted in more favourable perceptions of Facebook advertising. Research limitations/implications – Research on Facebook advertis...

/pdf/facebook-advertising-s-influence-on-intention-to-purchase-4qk3m3il61.pdf

Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials

Mobile marketing, also known as wireless marketing, promises vast opportunities. Still in an experimental phase, businesses have little experience using this new marketing tool. Mobile services offer companies powerful marketing potential via direct communication with consumers, anytime and anywhere, but little research on this subject exists. This paper discusses Short Message Services (SMS), which belong to the first and most successful forms of mobile data transmission. Based on a literature review and exploratory qualitative research, this paper defines mobile marketing, describes its most popular application, text messaging, introduces a conceptual model of success factors for implementing mobile marketing, and proposes future research avenues.

An Investigation and Conceptual Models of SMS Marketing

Over the past few years, social networking Iuls became papular and accerunt for a major chunk of the time internet users spend online. With the increase in online users, advertisers are tempted to explore & exploit social networking sites as a new advertising delivery vehicle. Moreover, advertisers increasingly recognized the potency of social community in terms of interactivity which includes shopping experiences, personalized selections, wide information search and greater convenience. This study makes an attempt to decipher the embedded attitude of the customers towards online advertising on the social community sites. It further investigates the instrumentality of key discriminating attributes configuring attitude on the premise of customers' proclivity for online advertising. Nevertheless, the study renders scope to test the supremacy of online advertising over other conventional media for advertising. The study advanced in the paper weruld provide enough insights to the marketers, advertisers, and strategy makers at the top of the organizational pyramid for framing strategy to maximize the fiwourable impact of advertising on a spectrum of mass media.

Investigating attitude towards online advertising on social media -an empirical study

In the era of globalization, prediction of financial distress is of interest not only to managers but also to external stakeholders of a company. The stakeholders are continuously seeking the optimal solution for performance forecasting, as a way to rationalize the decision-making process. The recent past shows that financial stability of companies is at the stake. Stockholders, Managers, Creditor and employees of the business are always concerned about financial stability of the companies. The most frequently tool for financial analysis is financial ratios. However, financial ratios are no-longer proved appropriate for ‘Stockholders’ equity position and creditors’ claims. Stakeholder’s have concerns about the consequences of financial distress for companies, and controls of capital adequacy through the regulatory capital requirement (Mingo, 2000). This shared interest creates persistent investigations and continuing attempts to answer an incessant question that how financial distress can be predicted, or what reveals the credit risk of firms. For this purpose most commonly used tool is Altman Z score, but due to nature of the explanatory variables, financial distress prediction research has not reached an unequivocal conclusion. The primary goal of this paper is to analyze and reexamine the Altman Z score. In order to facilitate the current research, various ratios were taken from Altman’s Z score. To fulfill our objective Z score ratios were used to divide sample firms into healthy and unstable among BSE-30 companies. First the Z score is calculated for 10 companies selected for this purpose for a period of 5 years each. And then it is divided as per z scores, later the significant in the changes in the ratio is calculated with the help of One sample Komogrov-Smirnow test, which resulted that the change in the z scores is not significant in case of all the companies.

/pdf/predicting-financial-stability-of-select-bse-companies-1occr2f2ti.pdf

Predicting financial stability of select BSE companies revisiting Altman Z score

Impact of change in consumer behaviour and need prioritisation on retail industry in Rajasthan during COVID-19 pandemic

Introduction Value Creation Measure-Market Value Added (MVA) Market Value Added is defined as the difference between the market value of the firm (including equity and debt) and the total capital invested in the firm (Young and O'Byrne, 2001). It is a measure of external performance, which is considered to be the best indicator of shareholder value creation. MVA has introduced a new measure of shareholder value by Stewart (1991) which reports the value market adds over the book value of invested capital. Measurement of Value Creation Vis-À-Vis EVA: Analysis of Select BSE Companies

Measurement of Value Creation Vis-À-Vis EVA: Analysis of Select BSE Companies

Business perceptions of the construction industry h ave changed significantly during the last decades. Due to increasing competition and glo balization issues, the parameters of the Human resource evaluation have been enriched by several new concepts. The performance assessment done by objective measures hnow been replaced with subjective measures. Internal and external both fac tors have significant influence on the performance appraisal system (PAS). Therefore it is a matter of concern that how the companies improves their performance appraisal tool for better management of human resources. To achieve the objectives of improving P AS it is essential to communicate the improvement of current PAS to the workers, mana gers and even to the management. For this purpose current study attempts to know tha t whether the workers and managers knows that improved technologies have been used under PAS and use of improved techniques dimension influence the PAS and if yes, than who has more clear picture for the use of improved techniques in the o rganization. These issued were hypothesized in this study that for a mining compan y to analyze the long-term and short-term strategies adopted by the company, to st rengthen the system. To analyze the data multiple regression analysis, ANOVA and Post H oc test were applied and it can be concluded that, in selected company 2 variables exp lains the performance appraisal Gap and all the possible pairs of both the variable s shown significant difference and less experience managers have shown that the gap in PAS is more in the organization. Key-words: Performance Measurement, Strategic Management, Crit ical Success Factors, Project Performance, Company Performance.

Vineet Chouhan

Papers

Investigating attitude towards online advertising on social media -an empirical study

Predicting financial stability of select BSE companies revisiting Altman Z score

Impact of change in consumer behaviour and need prioritisation on retail industry in Rajasthan during COVID-19 pandemic

Measurement of Value Creation Vis-À-Vis EVA: Analysis of Select BSE Companies

Improving Effectiveness of Performance Appraisal Tool: Who Thinks that It Uses Improved Techniques?