Author
Vladas Griskevicious
Bio: Vladas Griskevicious is an academic researcher from University of Minnesota. The author has contributed to research in topics: Product (category theory) & Prosocial behavior. The author has an hindex of 1, co-authored 1 publications receiving 7 citations.
Papers
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TL;DR: In this article, the authors explored how the experience of using a luxury product can alter a user's perceptions of themselves and their behavior toward other people, and found that women exhibited more selfish behavior, such as sharing fewer resources with others and contributing less money to charity than women who used a non-luxury handbag.
21 citations
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01 Jan 2013
TL;DR: In this paper, the authors find that user design backfires because consumer demand for a given luxury fashion brand collection is reduced if the collection is labeled as user (vs. company) designed.
Abstract: textAn emerging literature stream posits that drawing on users rather than internal designers in new product creation may benefit firms because the resulting products effectively satisfy consumer needs. Four studies conducted in the context of the luxury fashion industry uncover an important conceptual boundary condition of this positive userdesign effect. Contrary to extant research, the results show that being "close" to users does not help but rather harms luxury fashion brands. Specifically, the authors find that user design backfires because consumer demand for a given luxury fashion brand collection is reduced if the collection is labeled as user (vs. company) designed. The results further reveal the underlying rationale for this reversal: user-designed luxury products are perceived to be lower in quality and fail to signal high status, which results in a loss of agentic feelings for the consumer. The authors explore several strategies luxury brands can pursue to overcome this negative user-design effect. Finally, they find that negative outcomes of user design are attenuated for luxury fashion products that are not used for status signaling'that is, product categories of a luxury brand that are characterized by lower status relevance for the consumer.
163 citations
TL;DR: In this article , the impact of consumer-brand dyadic attributes (brand experience, brand resonance, brand trust, and consumer involvement) on the pursuit of luxury brands within the Indian context was studied.
24 citations
01 Jan 2016
TL;DR: The law against the potlatch on the northwest coast as discussed by the authors is a classic example of a malicious download of a book, where the authors have looked hundreds of times for their chosen novels like this one, but end up in malicious downloads, rather than enjoying a good book with a cup of tea in the afternoon.
Abstract: Thank you for downloading an iron hand upon the people the law against the potlatch on the northwest coast. As you may know, people have look hundreds times for their chosen novels like this an iron hand upon the people the law against the potlatch on the northwest coast, but end up in malicious downloads. Rather than enjoying a good book with a cup of tea in the afternoon, instead they cope with some harmful bugs inside their computer.
19 citations
TL;DR: In this paper, the authors defined "luxury" as expensive and exclusive products and brands that are differentiated from other offers based on their exquisite design and craftmanship, sensory appeal, and distinct socio-cultural narratives.
16 citations
TL;DR: In this paper , the authors defined "luxury" as expensive and exclusive products and brands that are differentiated from other offers based on their exquisite design and craftmanship, sensory appeal, and distinct socio-cultural narratives.
16 citations